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Facebook Ads What's Working Right Now November 2013

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Presentation as part of the Social Media Superhero Summit

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Page 1: Facebook Ads What's Working Right Now November 2013
Page 2: Facebook Ads What's Working Right Now November 2013

What You’ll Learn

The Top 3 Strategies working RIGHT NOW on Facebook

Insider tips on getting Facebook Ads to work for you

How changes to Facebook can influence how your ads perform and why they keep disapproving your ads

Page 3: Facebook Ads What's Working Right Now November 2013

Generate more leads

• Tap into the ads that get you the best value clicks

• Get real with your targeting

• Leverage your email list to attract like-minded clients

Page 4: Facebook Ads What's Working Right Now November 2013

Why Facebook Ads?

Highly Targeted

You Control How Much You Spend

Over 1 billion users

Page 5: Facebook Ads What's Working Right Now November 2013

Which Facebook Ads Work Best?

You want clicks to your landing page where you can get

your leads

Page 6: Facebook Ads What's Working Right Now November 2013

LINK ADS

Right Placement

Newsfeed Placement

55c Clicks

25c Clicks

Which gets clicked on more?

Page 7: Facebook Ads What's Working Right Now November 2013

VIDEO ADS

More Social Engagement

Newsfeed Placement

10c Clicks to Play

HIGHEST CLICK-THROUGHS

Page 8: Facebook Ads What's Working Right Now November 2013

IMAGES

Page 9: Facebook Ads What's Working Right Now November 2013

Easy Targeting

• Graph Search

• Refine The Search

Page 10: Facebook Ads What's Working Right Now November 2013

Power Editor

• Download as a Chrome Extension

• Custom Audiences (Lookalike)

• Partner Categories

• Unpublished Page Posts

Page 11: Facebook Ads What's Working Right Now November 2013

Top 3 Strategies Working Right Now

• Link Ads That Go Direct To Landing Page or Website

• Video Ads

• Upload Your List to Custom Audiences using Power Editor

Targeted Email Leads Should Cost You Less Than $5

Page 12: Facebook Ads What's Working Right Now November 2013

DONT’S

• BOOST posts

• Use Page Likes as an ad objective

Page 13: Facebook Ads What's Working Right Now November 2013

Disapproved?

• Images - too racy or offensive

• No shock or scare tactics

• Promise easy money making or work from home opportunities

• Promote gambling or alcohol outside legality

• No impression of non-existent functionality

Page 15: Facebook Ads What's Working Right Now November 2013

Disapproved?

• GRID TOOL http://www.facebook.com/ads/tools/text_overlay

Page 16: Facebook Ads What's Working Right Now November 2013

Don’t Waste Money on Facebook Ads

• Go for LEADS over Likes

• Choose the right landing page

• Test, optimize and monitor - don’t pay more than $1 a click

• Limit your initial ads, you will see if it is working once you spend $50 to $100

This is general advice, but if you need specific advice you need a someone to take you by the hand and offer CUSTOM advice.

Page 17: Facebook Ads What's Working Right Now November 2013

SELL MORE WITH FACEBOOK ADS

• MODULE 1: Customer Targeting

• MODULE 2: High Impact Copy & Headlines

• MODULE 3: Creating Winning Campaigns

• MODULE 4: Keep Your Costs Down

VALUE $297

Video training...

Page 18: Facebook Ads What's Working Right Now November 2013

YOU ALSO GET...

• PRIVATE Facebook Group for more Questions and Access To Me

• Victoria’s Insider Resources & Hacks

VALUE $500

SPECIAL PRICING $97+ THESE BONUSES JUST FOR SMSS

Page 19: Facebook Ads What's Working Right Now November 2013

What They’re Saying...

Page 20: Facebook Ads What's Working Right Now November 2013

ALL THIS?

Quick Start Guide - Lays YOUR Foundation and Sets You Up

PLUS 4 Facebook Ad Training Modules:

Find Your Customers $497

Create Great Ads $297

Set Up Effective Campaigns $397

Manage Them To Pay Less! $497

AND LIMITED PRICING & ACCESS TO PRIVATE FACEBOOK GROUP

DON’T PAY $797....

Page 21: Facebook Ads What's Working Right Now November 2013

All You Need + Me Guiding You

ACT Now To CLAIM SPECIAL PRICING $97

http://smss2013.com/victoria *Only Open For Next 100 Orders*

Page 22: Facebook Ads What's Working Right Now November 2013

EXTRA Bonuses

Go Now To http://smss2013.com/victoria

1. Updated Customer Audience Method

2. How To Use Video Ads

3. How To Get Phone Numbers

Page 23: Facebook Ads What's Working Right Now November 2013

60 Day Risk-Free Guarantee

If you don’t believe after completing the course that you have the tools and knowledge to blitz your own Facebook Ad Campaigns

then I will happily refund your money after 60 Days

http://smss2013.com/victoria

Page 24: Facebook Ads What's Working Right Now November 2013

Q&A’s