Afif Khoury - Facebook Then and Now

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Facebook Then & NowAFIF KHOURYCEO@AFIFKHOURY


Afif Khoury, Esq. CEO of SOCi

Who I Am Not?• Social• Personal• Emotional• Digital Marketing Expert• Social Media Expert• Yet… I’ve helped

16,000+ achieve Social Media success



Facebook in 2004


Technology in 2004…






Communication Was About To Change Forever…

What is Communication?Humans communicate by thinking of the information they wish to share,

encoding it, and

transferring it to a receiver whom they had access to


500,000 years ago we learned speech…


30,000 years ago we developed symbols…


2,000 BC – we developed an alphabet…


We created means to save time…


We abandoned physical for digital


Laptops, Tablets, Cellphones, Watches etc..


But Communication Remained Restricted…

We required a direct connection with the person in order to

communicate.Mailing AddressBeeper NumberEmail AddressPhone Number


That all changed with social media

… Communication Without Restriction


Social Media Lets Us Reach ANYONE.


Social Media Lets Us Reach ANYONE…ANYWHERE


Facebook WAS built for college students.



#1IN LOCAL REVIEWS

Facebook Reviews on Fire4X more in certain categories. Reviews appear even on unclaimed pages.

#2 MOBILE SEARCH ENGINE

Facebook Search Engine1 of 4 mobile searches for a local business is on Facebook. Ranking is based on your LOCAL engagement.

… users that are extremely active


They’re searching for places to eat, buy.. and LIVE!


YOURBRAND

They’re telling others about places to eat, buy.. and LIVE!


Facebook’s New Local Business Site


1 Billion+Future residents are online searching for and

engaging with businesses on social media everyday


What should you be doing..


Be Found - Optimize for Search

• Match your NAP to your website Signal search engines

• Select a relevant category “Apartment & Condo

Building”• Incorporate keywords &

phrases City/Neighborhood Amenities Pet Friendly• Have a recognizable photo


Be Relevant – To Your Audience• Personify your property

Luxury Family Health

• Align with business objectives Community Building New Resident

• Leverage data – It’s your friend! Time of Day Type of Post• Videos – Native is superior


Be Proactive - Increase Your Reach with Ads• Local awareness ads

Targets based on current location

• Lead generation ads Drives traffic to landing

page Pay per sign up

• Clicks to website ads Pay per click

• Brand awareness ads Pay for reach

• Offer claims ads Tabs to collect info

• Boosted posts


Be Responsive - Establish a Strategy

• Know when a review happens Leverage Tech

• Track your response times Respond within 24 hrs

• Respond to Everything Positive or Negative

• Take it offline ASAP Don’t get into a battle

• Dedicate time to it


Be Humble - Get Help!

• Facebook Help Center• Blogs

Facebook Mari Smith SocialMediaExaminer

• Podcasts AskGaryVee Social Media Social

Hour Social Pros Podcast

• Strategic partnershipThis is Transformative Technology – Don’t Do It Alone


Thank YouAFIF [email protected]