Midem  2011  

by  

Company   Product   Momentum  

 

•  200,000  downloads  •  Coined  (disposable  social  networking)  

Host  

•  Host  and  Promote  

Transact  Group  Users  

•  Engage  and  Participate  

•  Discover  and  Interact  

•  Brand  and  Transact  

Fans   Artists   Venues  

•  Access  to  special  content  

•  Digital  merch  •  Socialize/Common  

Experience  

•  Brand/Mind  Share  •  Monetize  digital  merch  •  Spread  awareness  

•  Click-­‐to-­‐action  commerce  •  Fan  community  •  Drive  repeat  visits  

An  Artist’s  View  

Configure  App   Configure  Events   Execute  Digital  Events  

•  Customize  site  •  Layout  content  

•  Event  portal  •  Schedule  push  content  

•  Promote  for  max  usage  •  Execute  promotions  •  Push  to  engage  

by