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LocJam is a game localization contest held between April 5-13, 2014. This presentation covers all the localization insights that Curri Barceló and Jennifer Vela-Valido gave in workshop in London on April 5. Topics include: - Wordplay - Cultural adaptation - Lack of context and space limits For more details about the LocJAM competition http://locjam.org
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All your base are belong to us!
Jennifer Vela [email protected]
@ligeis
Curri Barceló[email protected]
@currixan
LEVEL 1: Once upon a time…
LEVEL 2: Localise me!
LEVEL 3: All your base are belong to us
LEVEL 4: I bet you can do better
BONUS TRACK
LEVEL 1: Once upon a timeLEVEL 1: Once upon a time……
Video game industry:
a brief story
MAIN CHARACTERS
6060’’ss
AtariAtari19721972
19721972Magnavox Magnavox 1st console1st console
Magnavox OdysseyMagnavox Odyssey
19771977
Atari Atari Atari 2600Atari 2600
19781978
Taito Taito Licensed Licensed Space InvadersSpace Invadersfor Atari 6000for Atari 6000
19781978
8080’’ss
Commodore 64Commodore 64
ZX SpectrumZX Spectrum
19831983 Nintendo Entertainment SystemNintendo Entertainment System
(Famicom/Nes)(Famicom/Nes)
3rd3rd--party licensingparty licensing
Nintendo Game & WatchNintendo Game & Watch
19851985
Commodore AmigaCommodore Amiga
Sega Master SystemSega Master System
19851985
Atari LynxAtari Lynx
Sega Mega DriveSega Mega Drive
Nintendo Game BoyNintendo Game Boy
End of the 80End of the 80’’ss
Super NESSuper NES
Game GearGame Gear
SNK NeoSNK Neo--GeoGeo
Sega MegaSega Mega--CDCD
9090’’ss
Atari JaguarAtari Jaguar9090’’ss
Sony PlayStationSony PlayStation
Nintendo 64Nintendo 64Sega SaturnSega Saturn
0000’’ssNokia NNokia N--GageGage
PC PC MMORPGMMORPG
20002000--20032003
Sony PlayStation 2Sony PlayStation 2
Microsoft XboxMicrosoft Xbox
NintendoNintendoGame CubeGame Cube
20042004--20062006 Nintendo DSNintendo DS
Sony PlayStation PortableSony PlayStation Portable
Microsoft Xbox 360Microsoft Xbox 360
Sony PlayStation 3Sony PlayStation 3
20062006--20102010Nintendo Wii + Canal Tienda WiiNintendo Wii + Canal Tienda Wii
Sony PlayStation Move + Sony PlayStation Move + mando de navegacimando de navegacióónn
Microsoft KinectMicrosoft Kinect
20122012
Sony PlayStation VitaSony PlayStation Vita
Nintendo Wii UNintendo Wii U
TODAYTODAY New ways of playingNew ways of playingSmartphonesSmartphones+ Tablets+ Tablets
Facebook Facebook Social GamesSocial Games
New ways of playingNew ways of playingWebsitesWebsites
TODAYTODAY
20132013
Sony PlayStation 4Sony PlayStation 4 Xbox ONEXbox ONE
OUYAOUYA
LEVEL 2: Localise me!LEVEL 2: Localise me!
“Creates more benefits than the movie industry in the UK and US markets alone, an industry that brings people out from cinemas
and television and gets them to sit with their controllers to play
during hours instead”
(Chatfield, Tom. 2009)
Videogame industryVIDEOGAME INDUSTRY
• 61 billion dollars (Forbes);• 91 billion dollars by 2015 (Chandler,
Heather 2012);• 30-50% comes from the international
market (Chandler, Heather 2012).
Videogame industryVIDEOGAME INDUSTRY
South-Eastern AsiaEastern Europe
Latin AmericaMiddle East
Potential New MarketsPotential New MarketsPOTENTIAL NEW MARKETS
“Localisation is the adaptation of a product, application, or document
content to meet the language, culture, and other requirements of a
specific target market”(Flanders, Melanie 2006).
Message = Same effect as the original
WHAT IS LOCALISATION?
What do we need to take into account?
1. Internationalisation;
WHAT DO WE NEED TO TAKE INTO ACCOUNT?
Internationalisation
“Internationalisation is to create a project that can be easily localised with a minimum amount of work on the developer’s part” (Chandler, 2005(Chandler, 2005))
WHAT DO WE NEED TO TAKE INTO ACCOUNT?
InternationalisationWHAT DO WE NEED TO TAKE INTO ACCOUNT?
What do we need to take into account?
1. Internationalisation;
2. Knowledge of the source language and culture;
WHAT DO WE NEED TO TAKE INTO ACCOUNT?
What do we need to take into account?
1. Internationalisation;
2. Knowledge of the source language and culture;
3. Specific requirements of the market or culture;
WHAT DO WE NEED TO TAKE INTO ACCOUNT?
SPECIFIC REQUIREMENTS OF MARKET/CULTURE
What do we need to take into account?
1. Internationalisation;
2. Knowledge of the source language and culture;
3. Specific requirements of the market or culture;
4. Lack of context or poor knowledge of the in-game;
WHAT DO WE NEED TO TAKE INTO ACCOUNT?
Blind-folded translation - Dietz, F. (2006)
BAT
LACK OF CONTEXT OR POOR KNOWLEDGE OF THE GAME
What do we need to take into account?
1. Internationalisation;
2. Knowledge of the source language and culture;
3. Specific requirements of the market or culture;
4. Lack of context or poor knowledge of the in-game;
5. Knowing the final user and what they want.
WHAT DO WE NEED TO TAKE INTO ACCOUNT?
Knowing the final user and what they want
“A blackl lake // A whitel lake // In the morningl”
Little King’s Story
KNOWING THE FINAL USER ORWHAT THEY WANT
Knowing the final user and what they want
1994 Chiquito de la Calzada
KNOWING THE FINAL USER ORWHAT THEY WANT
LEVEL 3: All your base are LEVEL 3: All your base are belong to usbelong to us……
Bubble Bobble + Pro Wrestling
Ghostbusters
Dragon Quest + Legend of Zelda
Metal Gear
Metal Gear
Double Dragon II
LEVEL 4: I bet you can do betterLEVEL 4: I bet you can do better
Challenges: Word play
Challenges: Target cultue
Challenges: Lack of context
Challenges: Lack of context
ORIGINAL: %1$s: %2$s level %3$s to %4$s %5$s
TRANSLATION:
Challenges: Lack of context
ORIGINAL: %1$s: %2$s level %3$s to %4$s %5$s
TRANSLATION:WTF??
Challenges: Lack of context
ORIGINAL: %1$s: %2$s level %3$s to %4$s %5$s
CONTEXT:%1$s = Name of the object%2$s and %5$s = HTML tags: «span».%3$s %4$s = Max and min level to get that object
TRANSLATION:
WTF??
Challenges: Variables
ORIGINAL 1: You have found a %item%. ORIGINAL 2: You have got %d star(s).ORIGINAL 3: %s %s is located in the is located in the %s.%s.ORIGINAL 4: ORIGINAL 4: %, you look so hot in that!%, you look so hot in that!
TRANSLATION 1:TRANSLATION 2:TRANSLATION 3:TRANSLATION 4:
WTF??
Challenges: Character limitation
ORIGINAL 1: Take cover! (12 char)ORIGINAL 2: OK (4 char)ORIGINAL 3: Save all changes? (17 char)
TRANSLATION 1:TRANSLATION 2:TRANSLATION 3:
Challenges: Character limitation
Limit: 6 char.
BONUS TRACK: LOCJAMBONUS TRACK: LOCJAM
All your base are belong to us!
Jennifer Vela [email protected]
@ligeis
Curri Barceló[email protected]
@currixan
