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Servitization continuum
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Servi&za&on+con&nuum+–+a+view+of+the+customer5supplier+interface!
This!is!a!helpful!model!to!understand!the!journey!for!transforming!a!manufacturing!business!into!a!service!organiza9on!–!it!also!helps!understand!service;partnerships!!
Service!Innova9on!–!alignment!of!drivers!|!Dr!Shaun!West!
Increasing!servi9za9on
!
Design! Manufacture! Deliver! Operate! Support! End!of!use!
Supp
liers!
Custom
ers!
Interac9ons!transac9onal!with!some!peripheral!services!
Product!+!service!delivery!
Customiza9on!of!products!and!services!
Products!and!services!!co;designed:!total!solu9ons!
‘Challenges!in!transform
ing!manufacturing!organiza9
ons!into!produ
ct;
service!providers’,!J!of!M
anufacturing!techn
ology!managem
ent,!Vol!21,!
No!4,!2010,!pp4
49!
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Challenges_into_
transforming_manufacturing_o
rganisa9
ons.pd
f!