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Session on “Space and Satellite Technology as an added dimension to Servitization” EMMIA Policy Learning and its impact in Ireland Trinity College Dublin School of Business Trinity Eoin O’Neill Adjunct Professor, Entrepreneurship EMMIA PLP Member www.mobilise-europe.mobi The Policy Learning Platform . Bilbao, 13-14 November 2014 Partners (Space, IT Cluster + Regions / Cities):

Servitization Eoin O'neill

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3rd International Business Servitization Conference 13-14 November 2014 Bilbao

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Page 1: Servitization Eoin O'neill

Session on “Space and Satellite Technology as an added dimension to Servitization”

EMMIA Policy Learning and its impact in Ireland

Trinity College Dublin School of Business Trinity

Eoin O’Neill Adjunct Professor, Entrepreneurship

EMMIA PLP Member

www.mobilise-europe.mobi

The Policy Learning Platform •.

Bilbao, 13-14 November 2014

Partners (Space, IT Cluster + Regions / Cities):

Page 2: Servitization Eoin O'neill

EMMIA Policy Learning activities / outputs

- Target group: EU-regions / municipalities /nations

-> Open innovation Platform, membership via Call EoI

-> Exchange, learn, discuss & validate, design strategies

-> Give “Recipes” to implement support to business eco-

systems in regions of different maturity levels

-> Excellence / Climbing / Challenger Levels

-> Give policy recommendations (Guide for Regions)

based on

- -- model regions’ inputs (>100 interviews)

- -- validation procedures (working groups&community meet.)

- -- feedback from roadshows&innovation partnerships

EMMIA, Luxembourg 6/10/'14 2

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EMMIA PLP regions 17 regions / cities: •Alpes-Maritimes, FR •Baden-Württemberg, DE •Bavaria, DE •Catalonia, ES •Czech Republic, CR •Dortmund City, DE •East-Midlands, UK •Luxembourg, LU •Oresund, SWE •Province of Rome, IT •Rheinland-Pfalz, DE •Styria, AT •Tartu Region, EST •Trollhättan, SWE •Val d‘Aosta, IT •Vidin, BG •Wallonia, BE + Innovation Partnership Regions

• Kyustendil + Luxembourg + Ireland

EMMIA, Luxembourg 6/10/'14 3

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EMMIA- The Policy Learning Platform: …………………..Ireland

Comments on applying the EMMIA Recommendations in a particular

region: a work in progress

Eoin O’Neill

Adj. Professor, TCD, Ireland

[email protected]

Page 5: Servitization Eoin O'neill

Trinity College Dublin and “Remote Sensing”

• ERA/Maptec was established in 1983 as the first campus company of Trinity College Dublin, (Professor Adrian Phillips (dec’d), and Dr Martin Critchley)

• It still operates as an independent Company directed by Dr Critchley

• The Innovation Centre at TCD worked with Adrian Phillips on marketing and sale of Technology based on his research.

Servitization 14 11 2014 Bilbao

Jürgen Vogel bavAIRia e.V. 5

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Regions

• Need inexpensive “landing pads” for incoming entrepreneurs

• Structured provision of premises, funding schemes

• access to training and funding programmes, on completion of some diligence

• Require matching management/entrepreneurial experience: it’s the team that wins

• Require innovative solutions in all public spending

• Support trends spotted by younger people.

• Reward investors

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All countries in Europe proclaim, promote and cultivate Innovation.

• In 1991, an Agency for Enterprise in a European Country was tasked by Gov’t to suggest how to stimulate Innovation

• The Agency provided policies to follow.

• They added:

• You asked this question 10 years ago: we gave the same answers.

Page 8: Servitization Eoin O'neill

EMMIA: 1. Secure Access to Capital: Ireland Is this currently a priority for our policy-makers?

.

• Minority: It is catered for at a sensible level

• Majority: No, key gaps, falling behind UK, compared to angel environment there, also research infrastructure: UK, Netherlands,SBIR type • It should get more emphasis at the €1 million

level

• Follow-on finance is a problem, but improving.

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Consideration of EMMIA Recommendations: case of Ireland

• No. 2 Attract Big Brands.

c) Are we saturated in this area*?

Yes, but avid for more.

d) Should it get more emphasis?

Majority say yes!.

*Google, Facebook, Intel, IBM, Apple, H-P, Wyeth, BT, Eli-Lily, ....

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Consideration of EMMIA Advice in case of Ireland

• No 3. Recognise the importance of indirect factors

• e) (Education, Tourism, Transport accessibility, Emigration and Immigration, Youth culture,......)

• Training programmes for graduates within start-up industries

• f) Are we performing in regard to these factors? First three, yes! (with gaps) . Not managing Emigration and Immigration, Youth Culture as well as may be necessary

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EMMIA advice: in case of Ireland

• No 4. Don’t interfere with the market • h) is this advice relevant? Almost any policy “interferes” with the market.

But most of the markets will be abroad, so this is not a strong factor, except in case of those emigrating to USA.

• No 5. Create policies around the public sector • i) relevant? Yes, all publicly funded programmes should have on

the job training for young “qualified” people. Need SBIR-type programmes, (satellite data usage was a missed opportunity), Tourism is a big issue as it has fast growth now.

• No 6. Build up access to knowledge j) relevant? Yes: state agencies should promote better access to

new knowledge for entrepreneurs meeting basic qualifications. Opportunities from International events, eg “WEB Summit”

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Message from London: Use wasted space

• Take advantage deliberately of influx of young talented people with little capital

• Give them places at low cost to live, meet and play, then work follows

• Harness the immigrant community: work ethic is strong among certain sections

• Excellent engineering skills, innovation talents: plenty of young business people to team with them.

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What did the Tourist from the USA want?

• More local content on mobile.

• Is this a complex subject? No

• Basic information:

• “What does the 100km/hr speed limit mean? …”

– American Visitor, West of Ireland, 2014.

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Any Questions?

Any Questions ?

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Mobile and Mobility in Ireland

• Excellent niche areas of research

• Earliest spin-out on satellite data 1985: ERA-Maptec

• Stream of companies based in Dublin/Cork/Waterford, (but not at critical mass)

• Good experience of leveraging early success • (but tendency to expand into USA, (-common

feature of many EU regions)

• Lack of concentration of effort around niche topics to get to critical mass

• Over-reliance on state agency

• Not yet enough co-operation between regions in Europe

Page 16: Servitization Eoin O'neill

Message from EMMIA analysis on Barcelona

• Concentrate on companies founded with ambition to succeed overseas.

• Present policies in Ireland

• State’ Support Agency, Enterprise Ireland has required this for many years.

• Separate agencies, (“Enterprise Boards”) cover SME assistance at local/county level

Page 17: Servitization Eoin O'neill

What do we learn about the Nordic Countries from EMMIA

• “When you have a small home market you are forced to think about internationalisation from the start.”

• UK is almost the home market

• USA was equally likely to be the next choice.

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Policy is fine but execution fails when…….

• Too much is expected too quickly: revision of policies: change of nomenclature/personnel

• Too little is expected in the longer term: dead projects are not shut down decisively

• Factions emerge

• Not enough emphasis on:

• what the younger people are endeavouring to do

• Ensuring experienced entrepreneurs are on teams

• Reluctance to reward the financiers

Page 19: Servitization Eoin O'neill

Ireland: Where is it?

• About 1500 km North and 2 degrees west of Bilbao

• Partitioned island in the Atlantic , with 5 M in Republic

• 1.5 million in Northern Ireland (part of UK).

4.5 hrs flight from New York JFK

45 minutes from London HR

16 hrs to Bilbao in Winter

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Irish National Innovation policy

(64 pages in 2014 update)

To increase number of entrepreneurs • Access to finance

• Networks and monitoring

• Access to markets (public and private sectors to offer opportunities)

• Become Export Oriented

• Note: emigration is often seen as the best option if someone doesn’t “give” a young person a job! • Too many job takers: insufficient job makers…

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Lesson from/for leading Region: Malmo Lund: accepting failure

• Learning to admit failure, discuss it, and learn from it and move on.

• Recent examples from Ireland: nationalisation of all town water supply systems into one entity: massive consumer confusion, resistance and fear.

• A lot of research fails to produce saleable product. (Not the purpose of the research in the first place).

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Involvement of this speaker, in EMMIA, (Greek Chorus?).

• Reviewing discussions with Juergen Vogel, the Co-ordinator and Karen Drda the Chairperson.

• Creating awareness of EMMIA among relevant groups in Ireland

• Ireland is adjudged by EMMIA to be

among the leading regions, …………………

..................... at the bottom of this category.

Page 23: Servitization Eoin O'neill

Irish National Innovation policy

(64 pages in 2014 update)

To increase number of entrepreneurs

• Access to finance

• Networks and monitoring

• Access to markets (public and private sectors to offer opportunities)

• Become Export Oriented

• Note: emigration is often seen as the best option if someone doesn’t “give” a young person a job!

• Too many job takers: insufficient job makers…

Page 24: Servitization Eoin O'neill

Mobile and Mobility in Ireland

• Excellent niche areas of research

• Earliest spin-out on satellite data: 1985: ERA-Maptec

• Stream of companies based in Dublin/Cork/Waterford, (but not at critical mass)

• Good experience of leveraging early success • (but tendency to expand into USA, (-common

feature of many EU regions)

• Lack of concentration of effort around niche topics to get to critical mass

• Over-reliance on state agency

• Not yet enough co-operation between regions in Europe

Page 25: Servitization Eoin O'neill

Key Informants at Market level

• Vincent Browne, ex Flint Telecomms

• Vincent Ryan, ex “Changing Worlds”

• John Whelan, Tech Transfer Officer, TCD

• Alistair Fee, (Belfast), Marketing Innovation specialist

• Patrick Frain, Nova UCD creator

• Ray Naughton, Venture Capital/ Networker

• Linda Doyle, Professor in CTVR (Telecommunications Research)

• Staff at Tyndall Institute,UCC, CIT, Cork

• Brian O’Flaherty, AFIS UCC

• But the Author is responsible for anything stated here.