OCR – Level 3 Cambridge Introductory Diploma in

Media

Unit 30: UK Media Publishing P1 and P2 Evidence

Name: Megan del MarCandidate Number: 4028Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Set Brief - Print

Project/Brief –

Music Magazine & Promotion

• First published on 15 October 1993.

Sourced from: http://magazines.bauermediaadvertising.com/magazines/list/entertainment_music • Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing

Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.

• Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people.

Sourced from: http://magazines.bauermediaadvertising.com/magazines/list/entertainment_music • Bauer Media also has the market leading music and entertainment titles, Q, MOJO and KERRANG!

Q harnesses the music and lifestyle audience, MOJO continues its crusade for timeless music.

Pictures Sourced from: http://

magazines.bauermediaadvertising.com/magazines/detail/mojo

Demographic categories for Mojo

Social Grade Social Status Occupation

A Upper Middle Class Higher managerial, administrative or professional

B Middle Class Intermediate managerial, administrative or professional

C1 Lower Middle Class Supervisory or clerical, junior managerial, administrative or

professional

C2 Skilled Working Class

Skilled manual workers

D Working Class Semi and unskilled manual workers

E Those At Lowest Level of Subsistence

State pensioners or widows (no other earner), casual or lowest

grade workers

Mojo’s demographic demonstrate how they target social grade between ABC1 which are the Upper Middle Class, Middle Class and lastly, Lower Middle Class. This connote that their target audience are professionalism which links to how much they want the consumer to pay for their magazine which is £4.80

Target Audience• Targeting a specific genre.• Class/Income: C1 – Upper Middle Class (teachers,

secretaries) Income will be quite high, Architects are well paid.

• Mojo is for rock lovers, but is more interested in Classic rock. The age range would be around 35 and over and both genders.

• Mojo focus’ on a genre of music and the magazine is a representation of it. It focus’ on the love for classic rock and the artists/bands involved. Mojo targets it’s audience by concentrating on classic rock e.g. : Boy Dylan, Pink Floyd, The White Stripes, Guns and roses etc. The ideology of Mojo is showing that rock music also has a value due to the amount of classic rock artists. It focus’ on having more articles in then it does with reviews of gig and festivals like Kerrang does. Normally MOJO would feature more older and wiser Bands/Artists.

• What is the GENRE of the magazine?

The genre of Mojo magazine is for rock lovers, but is more interested in Classical rock. Mojo targets it’s audience by concentrating on classic rock e.g.: Boy Dylan, Pink Floyd, The White Stripes, Guns and Roses etc. Moreover, Mojo demonstrate that rock music also has a value due to the amount of classic rock artists. It focus’ on having more articles in then it does with reviews of gig and festivals like Kerrang does. Normally Mojo would feature more older and wiser Bands/Artists.

• What STYLISTIC features are there across the number of issues? Colour scheme? Language of the interviews? Articles/Interviews/Reviews?

The stylistic features of Mojo magazine is that there’s an issue number across the contents page on the right-top page. The colour scheme that they use is focusing more on grey, red, black and white. The type of language/text the Mojo uses within its interviews, articles and reviews is formal throughout the magazine. Moreover, writers tend to use wide range of complex words and phrases which connotes that the reader is an highly educated, upper class, and most probably gone to university.

Content (1)

Inside the contents page of Mojo magazine, it includes the month of issue which is “October 2014”; also where you can grab a copy of the magazine such as London, Memphis and East Wickham. Moreover, as a background image it is the legendary, Bob Marley. This connotes that Bob Marley will have a massive part in the “Features” section in the magazine. Furthermore, the front cover artist has its own section at the bottom of the magazine to portray she is important. Lastly, the non-verbal code “contents” match with the masthead of the magazine to portray their brand ethos. The connotation by using black and white image to Bob Marley portrays this section will cover the past such as the success from these artist and reminiscing those times where artist and bands became legendary because of their work.

Content (2)

The other half of the content contains regulars, what goes on and Mojo filter. Each of these areas covers different features in the magazine. For example, Mojo filters focuses on new albums, reissues, books and lives. This connotes that Mojo has opened every opportunity for their customer to be able to have an access into an ‘exclusive’ which defines as high-class and limited which makes the Mojo customers feel special. Moreover, the non-diegetic dialogue “regulars” connotes the usual stuff in Mojo magazine such as interviews about other artists that are well-known and independent artist.

ReadershipKatz

With Katz audience theory, the target audience of Mojo takes the part of having a personal relationship with the artist/band, for example, using the media to form relationships with others; to be part of a social group such as Twitter, Facebook etc. Moreover, using the media to find out about ourselves which leads to personal identity, for example, sharing in common with the artist/band which makes the target audience interest them more. Lastly surveillance, which means the consumer is using the media to find out about events going on around us. For example, Mojo offering promotions which makes the consumer buy the magazine to be able to have that one in a lifetime experience.

Maslow

Mojo conveys Maslow’s hierarchy theory of esteem and love/belonging. Mojo wanted to express the esteem of the artist/bands through publishing their achievement on the magazine which will make the target audience show their respect of the artist/band. Moreover, portraying the friendship and family that the artist/band of sharing their love of others. For example, with a band Mojo will portray their friendship of how close each band member are to one another.

Hartley

Mojo wanted their target audience to aspire towards their magazine and include being a ‘music-lover’ and include puff promotions every month to interest them with upcoming music events and new artists, for example, creating a CD as a sample of the artist to be able to give a sense of what type of music the artist produce. Moreover, Mojo’s target audience are both male and female. Lastly, Mojo appeal to old teenagers and young adults therefore their magazine should include features which attract this audience.

Psychographics

Within the psychographics of Mojo’s target audience, they are mostly categorized in the aspirers and explorers section. This is because Mojo’s target audience are between 15 – 24 years of age, for example students and teenagers. This target audience is materialistic, acquisitive, orientated to image and appearance, persona and fashion, and seeks status. Moreover, they seek discovery, energy, individualism and experience and they value difference and adventure.

What relationship do the adverts have with the readership?

The relationship that the adverts have with the readership is that it relates to their lifestyle. For example, the magazine environment delivers a reader in the right frame of mind to be receptive to the advertising. In the sympathetic context of the right magazine, the strong positive brand values of the magazine can transfer onto the advertisements. Advertising is seen as an integral part of magazines. Relevant advertising is valued by readers, and is consumed with interest. Readers screen advertisements in much the same way as they screen the editorial such as looking for items that interest, intrigue, catch the eye, entertain, inform. Moreover, the communication can be enhanced by using different creative executions in different types of magazine - targeting through the creative work as well as through selecting the appropriate audience. Lastly, it is wise to pre-test the creative executions in order to ensure that they take maximum advantage of this active involvement in advertisements, and that they communicate the intended messages

How much does it cost to advertise in the magazine?

Magazine advertising is even more expensive than newspaper advertising. Long lead times also mean that ads must be paid for up to one month in advance of the advertisement actually being published, which can cause cash flow problems for small businesses. However, magazine advertising does have a number of advantages, particularly in its ability to target niche audiences. As an example of the cost, don’t expect to pay less than £200 for a full-page ad in a magazine with a readership of 5,000 people, and in may cases it’ll be considerably more expensive than that.

Readership and advertising of

Source from: http://magazines.bauermediaadvertising.com/magazines/detail/mojo

Source from: https://

www.facebook.com/MOJOmagazine

Source from: http://

www.youtube.com/user/MOJO4MUSIC/about

Source from: https://

twitter.com/MOJOmagazine

Advertising continued…Advertising at the back of other music magazine such as ‘Q’ to have gain readers as they have similarity taste of music that they input within their information's.

MOJO readers have serious buying power and are better described as "investors" rather than "consumers". The award-winning editorial team prides itself in delivering a magazine that is packed with insight, passion and revelatory encounters with the greatest musicians of all-time. Mojo’s marketing objective is to target a specific audience to amplify awareness and drive sales. Moreover, the way it work is that it gives the consumer the opportunity including single pages, half pages, inserts, double page spreads, run of paper and many more. MOJO magazine sustains a great level of loyalty from its consumer. The level of authority it achieves creates a huge sense of trust with its readers. This respect for the brand extends to its advertisers and creates trust and access to a traditionally difficult to reach crowd of mature/cash rich and hard to influence men.

Relationship between distributer, retailer and consumer

Distributer

The distributors job is to distribute it to their main stores such as WHSmith, convenient stores etc. Also sticking to their production plan to be able to distribute it on time.

Retailer (evidence)

Mojo magazine can be bought both online and in stores. For example the following websites give you the opportunity to purchase editions of Mojo magazine:• http://

www.greatmagazines.co.uk/mojo-print-magazine?gclid=CIme0K6UlsMCFSQHwwodKYkA4A

• http://www.tesco.com/clubcard/deals/product.aspx?R=3542

You can also subscribe on the magazine’s website at http://www.mojo4music.com/store/ . However this links you directly to greatmagazine.co.uk and so this connotes that Bauer distribute directly through this online retailer.

Consumer

For the consumer to be able to have their own copy they can either

buy it online to subscribe to Mojo music magazine or grab their

issue hardcopy in store such as WHSmith, convenient stores etc.

ProductionPre-production:

• Date of publication – the first thing to do is to set up a date of publication. The date of publication is simply the date that you want the magazine to be released as a finished product to the general public. Once this date has been established, you are now operating with a schedule. A schedule is your plan on how you are going to go about the production process and when each of the process will occur.

Production:

• Editorial and budgetary decision – the next step that is taken during the production process of a magazine is the editorial decision. The editorial decisions involve the magazine’s editorial team assembling and deciding what topics will be covered in the next issue of the magazine.

• Content Acquisition –There are two major ways that content can be gathered for a magazine. The first is through in-house staff writers and the second way is through external writers that are commissioned to write on topics that are specialist in nature. It is at this stage that artwork and graphics are also worked on.

• Sub-editing – this is the next step to be taken. Sub editing focuses on one major thing, which is quality control. If the media organization is big enough to have a sub-editor, then he is going to be responsible for this job; if there is no sub-editor, then the editor does this job. This step involves the following important things:

• Checking of the accuracy of all facts in the articles• Making sure that words are properly spelled• Making sure that grammar and punctuation are used correctly• Making sure that all articles follow the house-style• Working on the page layout

Sourced from: http://hosbeg.com/the-magazine-production-process

/

Production Continued…• Page Layout – in big publications, there is a special team responsible for page layouts called the

layout staff. Their job is to typeset and layout the various pages that come together to make the magazine.

• Proofreading – once the above stage has been completed, the next stage is the proofreading. The editorial department will print out a hardcopy of the magazine for the sole purpose of reading through to find and correct any mistakes in it.

Post production:

• File emailed to printer – After the proofreading stage, the DTP file of the entire magazine is sent to the printer whose job will be to print the magazine. It is at this point the popular term ‘pre-press’ comes in. Pre-press is defined as the process of checking to make sure that you are sending all the fonts and images needed for the magazine with your file. Once this stage is over, the printing company takes over. But before the printing company prints the hundreds or thousands of copies requested by the publication, the company first prints a few copies and sends them to the publication’s editor for checking once again.

• Distribution – this is the last stage of the entire process. The printing company, having finished with the printing of the magazines will package them neatly and send them to a warehouse. From the warehouse, the magazines are then distributed and then sold to the public.

Mojo’s Writers and Editors

Andrew Male – Deputy Editor

A deputy editor is an editing professional who may work in print, Internet, or video media. He or she typically assists the main editor, also called the editor in chief, in preparing films, magazines, books, newspapers, or websites for publication. • MOJO • Management Consulting industry • Currently holds this position

Jenny Bulley – Reviews Editor

A reviews editor is a person having managerial and sometimes policy-making responsibility for the editorial part of a publishing firm or of a newspaper, magazine, or other publication. • MOJO Reviews Editor• Endeavour House• Mappin House• Bauer Media

Mojo’s Writers and Editors

Phil Alexander – Editor-In-Chief & Associate Publisher

Editors-in-chief are in charge of creating a publication's editorial board while overseeing all department editors. They have the final say on what gets published in each issue, and serve as the publication's representative at social functions.

An associate publisher typically handles the administrative functions of a newspaper, magazine, Web site or book publisher. They may also assist the publisher in the production and copyediting of one publication or several. Their job may be with a large publishing house that regularly turns out many types of publications. They may also work for a small, independent publisher of a single local or community publication.• Bauer Media • Privately Held; 1001-5000 employees; Media Production industry • Currently holds this position

Advertising products in

The connotation of this puff promotion is that they are enticing their target audience through giving them the opportunity to have a free CD rather than buying it separately. Moreover, this is one of the great idea to get the target audience attention by using the verbal code “FREE CD”. This connotes that by using the verbal code “FREE” illustrates that they want their target audience to enjoy this CD without hassling and have to go the shop to buy it. Lastly, in between the “FREE CD” the phrase “MADE IN BRITAIN” is interrogated which connotes they are promoting Britain and the British flag behind the verbal codes support this matter.

The denotation of the masthead on the Front Cover is Mojo magazine. The verbal code of Mojo connotes how important the band rather the name of the magazine. This connotes that they are either promoting the band so they will become one of the well-known band within the UK and taking over “The World”. This is a massive step from the music magazine company because they are giving the band this privilege to be recognised. Moreover, the band are not only taking over the world but promoting their “New Album” and an interview is supporting this as well so that everyone will know what their new album contain and also supporting their CD by using interesting words to make the CD standout.

Advertising inside of This piece of advert that I have found inside the Mojo magazine connotes how this film is some kind of related to the magazine itself because it is “rock and roll”, “rip snorting”, “barnstorming”, “window-rattling” and “roll blast”. All these verbal codes are emphasizing the music magazine company and how it perfectly fits into the scenario. Moreover, they want to be part of advertising Mojo because the film is related to music and if there’s any non-diegetic sounds such as rock or classical rock will affect the music magazine as their main genre is rock/classical rock.

The purpose why they want to be part of advertising Mojo is simply because Mojo is the world’s leading music monthly, reaching an unrivalled number of music fans in the UK and worldwide. With a level of access to artists that other magazines could only wish for, Mojo lets you put your acts next to some of the greats, both past and present. Moreover, Mojo’s level of authority creates a huge sense of trust with its readers. This respect for the brand extends to its advertisers and creates trust and access to a traditionally difficult to reach crowd of mature, cash rich and hard to influence men.

Statistics• Circulation – 94,617• Readership – 211,000• ABC1 Profile – 66%• Mean age – 37 • Unique Users – 100,000• Page Impressions – 691,000• Email Subscribers – 4,995• Twitter Followers – 11,882• Facebook Fans – 6,220

Source from: http://www.bauermedia.co.uk/uploads/Mojo-MediaPack-2011.pdf

These statistics represent the distribution of magazines, the number of copies of an issue of such a publication that are distributed, the people who read or are thought to read a particular publication, the type of demographic that will read Mojo magazine and also what type of target audience that would read this particular music magazine. Moreover, page impression are the number of times he or she revisits the music magazine site such as people that would like an update of the music magazine also known as Mojo users. Furthermore, the email subscribers connotes how many people display their passion towards the magazine. Twitter followers and Facebook fans is also portraying how many people are dedicated to the music magazine.

Front Cover and Annotated Codes & Conventions

Headline (Main Story) – the headline connotes how unmissable this magazine issue and the word ‘genius’ connotes how important she is and also they are complimenting her because of her work and to signify her success in the music industry.

Cover lines – the cover lines indicate what the magazine contains and break down the key information for the consumer.

Strapline – the strapline sounds very powerful by using the word ‘The’ which connotes they are promoting themselves as the best music magazine.

Masthead – the denotation of the masthead on the Front Cover is Mojo magazine. The verbal code of Mojo connotes how important the name of the magazine rather than the artist itself.

Date and Price - £4.80, ‘October 2014’

Barcode

Puff promotion – the puff promotion connotes that they want their consumer to have an opportunity to have a free copy rather than buying it separately.

Double Page Spread (DPS) and Annotated Codes & Conventions

Stand First – the stand first summaries the article itself and by using larger and bolder type text will catch the spectators attention and will want to read more about the artist life and what is so amazing about him that he has been put in a double page spread.

Drop Capital – the drop capital specify the depth of one line and also by using a large capital letter at the beginning of a section of text connotes the start of the interview.

Page number

Caption – the caption illustrates the picture and identify the images around the text.

Personal Point of View – the personal point of view illustrates the life of the artist itself and the fact the they are in speech marks indicate that we should read this because it is coming from the artist words not from the magazine editors.

Main Image – the main images varies which connote the past life of the artist and where he is now such as what he has achieved throughout the years.

Double Page Spread (DPS) and Annotated Codes and Conventions

Drop Capital – the drop capital indicate the beginning of the interview.

Page Number

Quote from the interview – the quote from the interview indicate the main phrases within the interview and it is the spectators job to find these interest words.

Main Image – the main image of the artist connotes that this interview is all about his background. The use of extreme close up signify the tight detail of the subject such as his facial expression.

Comment – the comment from Elton John is displayed in a visible tight box to illustrate how his words are important and coming from a well-known artist.

Differentiated Questions and Answers – the differentiated question and answers are easy to detect which is the questions and answers through making the questions bold and answers in normal text.

Logo – the logo specifies where the interview comes from.

Newspaper Research

Different Types of Newspaper• Free sheet

A newspaper that is distributed free, paid for by its advertisers. Also called: giveaway

For example – Metro • Red Top Tabloid

A tabloid newspaper characterized by sensationalism.

For example – The Sun• Broadsheet

A larger piece of paper printed with information on one side only.

A newspaper with a large format, regarded as more serious and less sensationalist than tabloids.

For example – The Guardian

Free sheet – Metro • Metro is a popular, published paper that is free of

charge. The paper was launched in March 1999 as a free, colourful newspaper for morning consumers.

• At first it was only available in London, but now consumers in 50 UK cities can pick up a free copy of Metro as they travel to work in the morning. Every weekday morning some of 1.3 million copies are distributed across the UK making Metro the world’s largest free newspaper and the third biggest newspaper in the UK.

• Metro is a perfect mix of national and international news wrapped around local information containing entertainment previews, listings, weather and travel.

• Metro’s news stories are tightly written, so that the reader can take in all the key facts quickly.

• Finally the Metro is distributed in Bath, Birmingham, Brighton, Bristol, Cardiff, Derby, Edinburgh, Glasgow, Leeds, Leicester, Liverpool, London, Manchester, Nottingham, Newcastle and Sheffield.

Source from: http://metro.co.uk/about/

Target Audience

The target audience of The Metro was directed at people commuting to and from London. It seems the majority of readers are male and their news interests span from current affairs, travel, weather, sport and politics originating from the local communities of London.

Red Top Tabloid – The Sun• The Sun is the red-top tabloid newspaper, with big, bold

white letters on a bright red background for contrast. The Sun newspaper was founded in 1964. It’s the United Kingdom’s biggest-selling newspaper, with sales of over 2 and a half million papers daily.

• The paper is published by News Group Newspapers, a small company of Rupert Murdoch’s News International, from a compound in Wapping which they notoriously moved to in 1986 after months of clandestine preparations during which relations with the print unions broke down completely.

• The Sun was originally launched as a left-of-centre broadsheet, it switched to tabloid format upon Murdoch’s takeover of the paper in 1969, and moved to the political right during the course of the 1970s, providing strong support to Margaret Thatcher’s conservatives throughout her leadership of that party and also to John Major in the 1992 election. It shifted its support to Labour for the general elections in 1997, 2001 and 2005 then shifted back again in September 2009

• The Sun’s political content is pretty superficial. Much more of the paper is taken up with celebrity gossip, sport, bizarre news stories, and games of chance like the National Lottery and its own Sun Bingo service.

Source from: http://thesun.co.uk/about/

Target Audience

The target audience of The Sun are mostly working class people that can afford who buy the paper can afford. The content of The Sun are often stories are bad news and usually about people in conflict. This may be with other people, governments, business and organisations and even the weather. This gives the reader of The Sun, who are belittled and down-trodden, able to relate to the stories the newspaper report.

Broadsheet – The Guardian • The Manchester Guardian was founded by

John Edward Taylor in 1821. • The first Guardian broadsheet was published

on May 5 of that year. • The paper's intention was the promotion of the

liberal interest in the aftermath of the Peterloo Massacre and the growing campaign to repeal the Corn Laws that flourished in Manchester during this period.

• The Guardian was published weekly until 1836 when it was published on Wednesday and Saturday becoming a daily in 1855, when the abolition of Stamp Duty on newspapers permitted a subsequent reduction in cover price (to 2d) allowed the paper to be published daily.

Source from: http://www.theguardian.com/gnm-archive/2002/jun/06/1

Target Audience

The target audience of The Guardian is people who are in the middle and upper class which are the higher managerial, intermediate, administrative or professional.

Newspaper Front CoverMasthead – the denotation of the masthead on the Front Cover is Metro newspaper. The verbal code of Metro connotes how the star, Justin Bieber, is more important than their company name.

Display advert – the display advert connotes a cosmetic product which does not relate to the main heading. This could simplify that the newspapers’ target audience is targeted to both gender.

The Copy – the copy illustrates how the MP’S want the “Scots to vote No” and the photo beside the copy back this up with a close up of the 3 MP’s face so we could detect their opinion through their facial expression about this matter.

Main Image – the main image is supporting the main headline/lead story which connotes who the people behind the story of the main headline.

Main Headline/Lead Story – the main headline uses third person which indicate that the MP’s are uniting each other and make a decision what is best for Scotland.

History

• The Sun newspaper was born on 1964.• The Sun had the largest circulation of any daily newspaper in the United

Kingdom, but in late 2013 slipped to second largest Saturday newspaper behind the Daily Mail.

• The Sun has an average daily circulation of 2.2 million copies in March 2014.• ‘Socio-economic needs’ - Between July and December 2013 the paper had

an average daily readership of almost 5.5 million, with around 31% of those falling into the ABC1 demographic and 68% in the C2DE demographic. Approximately 41% of readers are women.

• The Sun has been involved in many controversies in its history, including its coverage of the 1989 Hillsborough football stadium disaster. National editions are published in London (The Sun), Dublin (The Irish Sun) and Glasgow (The Scottish Sun).

• British-based American-owned newspaper publisher, and a wholly owned subsidiary of the American mass media conglomerate News Corp.

Source: www.thesun.co.uk

Target Audience‘The Sun’s’ target audience mostly people who come from a middle class such as number of richer and more educated readers as well as the younger readers between 15-44 years of age, with a slight decline of the number of those aged over 45. Moreover, the frequent use of incentive images and stories seem to convince a higher number of mean to read it in comparison to women, even though the different is not that obvious. In relation to Katz theory, “The Sun” newspaper are more targeting to ‘personal identification’ where there audience can relate to a character or their situation. Also ‘inform and educate’ is relevant whereby the audience learn something from consuming the text about current affairs. With Maslow’s theory, “The Sun” has a sense of love and belonging into their text in relation to friendship, family, intimacy and a sense of connection. With psychographics, ‘The Sun’ are challenging the way the individuals receive and interpret texts. For example, relating their target audiences lifestyle to their cost of their newspaper. Moreover, as the ‘The Sun’ is targeting to men the adverts will relate to their interest and activities so football will be an example of activities. Furthermore, in Maslow’s hierarchy of needs ‘The Sun’ is categorized as an “esteem” because of their target audience, for example, their self-esteem, confidence, achievement, respect of others and respect by others. According to the NRS (National Readership Survey) say “Sun is the most read UK newspaper in print and online”. This connotes that ‘The Sun’ is dominating within the newspaper and “across seven days at 13.6m in print and online versus a total weekly UK readership of the 12.2m for the Mail titles and Mail Online.”The Hartley Classification theory identifies the audience tobe strongly male gender in working social class. Source: http://

www.pressgazette.co.uk/nrs-figures-say-sun-most-read-uk-newspaper-print-and-online

Analysis of LANGUAGE and IMAGES in the chosen newspaper

The type of language that ‘The Sun’ newspaper uses short and emotive words, for example, “mayhem”, “slammed” and “destruction”. By using these sorts of verbal codes, the newspapers opinion is ‘injected’ (Hypodermic needle theory – Katz & Lazarfeld – 1955) into its readers, in a very strong and forceful way.

Moreover, ‘The Sun’ newspaper is very opinionated and uses strong emotive language. It focuses on celebrity ‘personality’ (Galtung & Ruge) driven stories and tries to catch people out, by portraying them in a bad light. They often leave parts of the story, information, facts and quotes out on purpose, to create their own stand on the story and sensationalise the event. They often only get involved in politics if they want something to be changed, or if there is a scandal in which they can gossip about. The stories are often short with little information. They also use many big images and racial slander in their articles. Throughout the whole story there are seven images in total and the images that ‘The Sun’ uses are graphic and violent images.

Technologies

Twitter: 71K followers

Facebook: 1,788,021 likes

App on the smartphone

AdvertsInside “The Sun” newspaper adverts, the products advertised in the paper are more of targeting to mums who stays at home which imitates their lifestyle choices, for example, doing the groceries,

thinking of what to cook for dinner and lastly, targeting to all mums who books holidays for the family. The connotation behind these adverts is that the newspaper itself is only 40p. This reflects on the audiences spending power that inside the newspaper adverts are going to be cheap and low-priced. For example, “The Sun” newspaper gives the readers an opportunity to “book your

holiday from £9.50 with sun+”. This connotes that they want their target audience to take part of a cheap holiday competition and this also leads to enticing their target audience as well.

Figure 1 Figure 2 Figure 3

Advertising

Billboard – the way “The Sun” newspaper advertise their product is very catchy and effective such as using emotive language and it also encounter the text around it such as “In Britain The Sun comes out every day”. They are emphasizing about the weather which is not true as it rains most of the time in Britain.

TV advert – with the TV advert, “The Sun” tries to get everyone involved to reading “The Sun” newspaper and by having a group of people behind the main protagonist ‘signify’ (De Saussure) that they want more people to read “The Sun”. Moreover, within the advert people who took part of it within the demographic is the middle/working class, therefore relating to the C2DE social class categories. However, The Sun also has a wider demographic, including ABC1 men and women.

Front Cover (1)Masthead – the denotation of the masthead on the Front Cover is The Sun newspaper. Within the masthead it contains the date, the price and the countdown to the 2012 Olympic.

Main Headline/Lead Story – the main headline uses metaphorical words such as portraying the gunman as a “Batman”

Main Image – the main image is supporting the main headline. Furthermore, the photo of the criminals facial expression illustrate that he does not feel guilty of his action as he is smiling to the camera.

Display advert – the display advert is advertising for a family day out and it is targeting to parents. Moreover, the price matches to the way the target audience lifestyle.

The Copy – the copy ‘signifies’ they are making a joke out of a serious crime where there is 12 people died and 59 people hurt which contradicts with each other.

Front Cover (2)Masthead – the denotation of the masthead on the Front Cover is The Sun newspaper. Along side with the voting of Scotland where they will become Independent or not.

Main Headline/Lead Story – the main headline is challenging with the main image. They suppose to support each other.

Main Image – the main image and the main headline contradicts with each other as both ‘celebrities’ are not even together in one shot when the main and main headline suppose to connect with each other.

Exclusive – with the exclusive section it talks about the champions league of football where it should be talking about more important than football to

The Copy – the copy connotes the life of the royal highness and yet The Sun are getting involved with one of the most important person in the world.

Double Page Spread (1)

Copy – the copy signifies the romance between Harry and his ex Cressie. The word “Exclusive” connotes by giving the spectator the privilege to read the life of an important individual in the UK.

Headline – the headline establishes the romance between the couple also by using “sex tape” expects the spectator there’s a scandal lurking around but actually it is the name of the film they watched.

The date, page number and the company name

Caption – the caption illustrates the picture and identify the images around the text.

Stand first – the stand first demonstrates the short cut of the newspaper itself. Also to grab the audiences attention and read more from the stand first.

Double Page Spread (2)The Copy – the copy indicate the story below and also by using the word “Exclusive” connotes by giving the spectator the privilege to read furthermore detail about what is happening between England and Scotland.

Headline – the headline signifies (De Saussure) the use of pun which connotes the fact that there are words which sound alike but have different meanings such as “IRN BROON”.

Personal Opinion – the personal opinion could be shown as bias because they are giving their own views however this could not be found in another newspaper because they use different style to appeal their target audience.

Stand First – the stand first illustrates the photo above and also to break down the news to the spectator about what is happening between Britain and Scotland.

The date, page number and the company name

Advertising – the advert is advertising different types of media to view this news and also update themselves with other important broadcast.

News ValuesThe news values that The Sun newspaper contains is that they only features one international article. The headline is where the story has its impact, it is short yet dramatic a key language style of the tabloid press. In addition, the central to this article are the values of; cultural proximity, negativity and meaningfulness. According to Van Ginneken that “news is not about long term processes, but short lived events”. This statement is true of the tabloids approach to international events. Moreover, there are many other values that contribute to the definition of news. Gerald Lanson and Mitchell Stephens state “that there are 11 judgements that journalism students should make when evaluating newsworthiness.” They are the; impact, weight, controversy, emotion, the unusual, prominence,proximity, timeless, currency, usefulness and educational value. This connotes that these 11 judgements not only “help determine what is reported in both print and television news, but the medium also shapes the message.” Furthermore, media researchers Galtung & Ruge analysed international news stories to find out what factors they had in common, and what factors placed them at the top of the news agenda worldwide. For example, the news values of ‘The Sun’ are personality driven as seen in the headlines in the screengrabs. Within the socio-economic needs is the middle/working class, therefore relating to the C2DE social class categories.

Source: Understanding Global News: A Critical Introduction - https://books.google.co.uk/books?id=3n9WCklzwS4C&printsec=frontcover&dq=van+ginneken+understanding+global+news&hl=en&sa=X&ei=ipcSVbC8INPYasyugdAN&ved=0CCAQ6AEwAA#v=snippet&q=short%20lived%20events&f=false Source: http://faculty.georgetown.edu/bassr/511/projects/letham/final/values.htm

This is the front cover of ‘The Sun’ where a member of the Royal Family is uncovering his past which also affect his ‘personality’ as he is seen as a very famous individual within the UK and the rest of the world. Moreover, this could also lead to ‘human interest’ where the aspect of a story in the media that interests people because it describes the experiences or emotions of individuals to which others can relate. Furthermore, in relation to ‘predictability’ where consistent repetition of a state, course of action, behaviour, or the like, making it possible to know in advance what to expect so for example the reader can see that Harry will get back with his ex-lover as they are “Better Together”. Lastly, within both of these ‘lovers’ the newspaper could create ‘conflict’ as stories involving confrontation, often between two sides and where readers can take sides. For example, the ‘lovers’ are seen as a couple but Harry and Cressida just see each other as friends but the reader/s want them to be together which links back again to the main headline “Better Together”.

‘News Values’ (Galtung & Ruge)

Additionally, the double page spread ‘signifies’ (De Saussure) the ‘regency’ where things which might have happened that day. The time between the story happening and going to print the shorter the time, the more likely it is to be selected. Furthermore, this could also lead to ‘threshold/magnitude’ how big an event is and things happening on a large scale. Stories which shock because of the enormity of events. Moreover, the ‘currency/continuity/running story’ where Stories that are about to start or are still running. Covering a story for a few days, keeping it going by adding new details or looking at it from new angles.

‘News Values’ (Galtung & Ruge)

Similarly, the story of Michael Jackson’s death is on ‘continuity’ where stories that are about to start or are still running. Covering a story for a few days, keeping it going by adding new details or looking at it from new angles. Moreover, ‘conflict’ where stories involving confrontation, often between two sides and where readers can take sides. Lastly, the ‘personality’ of each of the individuals that is involved within the scandal is evidenced as it focuses on famous or prominent people who are important to many of the readers.

Conclusion for ‘The Sun’

In conclusion, The Sun newspaper produce an informative with a bit of humour to it and it is not as formal also its more about gossip about other people and representing them in a bad way through creating gossips that are not even true though sometimes they might use facts and opinions. The reason why they do is, is to keep the reader interested with getting bored with boring informative details usually it is the first paragraph that sums up the whole story.

Conclusion

In conclusion, this Learning Outcome is all about knowledge and understanding of Media industry such as analysing music magazines of who are their target audience through demographics, Katz, Maslow and the 7 subjective. Moreover, analysing their products of why they have chosen that particular element into their magazine. Lastly, researching verities of existing newspapers within Great Britain such as The Sun, Metro, The Guardian etc. also knowing what type of newspaper they are whether they are a free sheet, red top tabloid or broadsheet.

Red Top TabloidFree Sheet

Broadsheet Music Magazine