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A01 – Music Video Analysis A01 – Music Video Analysis

Unit 15 - LO1

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Page 1: Unit 15 - LO1

A01 – Music Video AnalysisA01 – Music Video Analysis

Page 2: Unit 15 - LO1

Purpose Form Content Meaning Genre Intended audience

The sections to be covered are:

Page 3: Unit 15 - LO1

What is the purpose of a music video?

Part of a marketing campaign to raise awareness.

Promote and help the sales of the song. Promote a set of ideologies.

Intention Where would the product be shown?

Purpose

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What is in the video. The types of camera techniques being used. What is the mise-en-scene being used.

Costume Props Locations Camera / Editing

The types of effects and transitions.

Content

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What is the narrative if it has one. What are the representations used in the

video. How do the narrative and representations

match the lyrics or tone of the song. How does the editing and camera techniques

used match the tempo of the song to complement the song.

Meaning

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What is the genre of the song What is the genre of the music video. Is this traditional type of genre for the song

and why.

Form and genre

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Age Range Gender Socio – economic grouping.

This could be A, B, C1, C2, D or E You could use class You could use rubicams four Cs

Intended Audience

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