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This presentation looks at some of the key trends in media consolidation and the implications on racial and class bias. It also looks at media consolidation in the Christian sector and the implications that has in a growing non-Western church.
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Understanding Understanding Media ControlMedia Control
Media Consolidation & ControlMedia Consolidation & ControlIn the past 25 years big media has
consolidated from hundreds of companies to eight major companies
5 companies control 80% of television in the USA
People of color make up 34% of the US population, but own 3.15% of television and 7.7% of radio
Women make up 51% of the population, but own 5.9% of television
The top 10 Christian publishers represent 78.5% of the market and over half are owned by secular companies
Understanding Media BiasUnderstanding Media BiasMost of media bias is in choosing which
stories to report◦Choose stories of interest to owners and
audience◦Avoid stories threatening to owners or offensive
to audience
Understanding Media Control: Understanding Media Control: OwnershipOwnership
WhiteOwnership
Black Latino Asian
Upper 97% TV93% Radio98% Christian
3% TV7.7% Radio
Middle
Lower
Understanding Media Control: Understanding Media Control: Viewership (USA)Viewership (USA)
White Black Latino Asian
Upper 5%
Middle 80%
Lower 15%
* Author’s estimates
Understanding Media Control: Understanding Media Control: CreationCreation
White Black Latino Asian
Upper 95%
Middle 4.9%
Lower .1%
* Author’s estimates
Effect of Media FilterEffect of Media FilterWhite18%
Black13.5%
Latino8.7%
Asian56.5%
Other3.4%
Upper 1%
Middle30%
Lower69%
http://anthro.palomar.edu/ethnicity/ethnic_5.htm
White95%
Black Latino Asian Other5%
Upper 30%
Middle 70%
Lower0%
Media Filter
GlobalDiversity
MediaPerspective
Source: International Bulletin of Missionary Research, January 2005. David B. Barrett & Todd M. Johnson. http://www.globalchristianity.org/resources.htm
International Digital Divide GraphInternational Digital Divide Graph
Unjust Copyright ExtensionUnjust Copyright Extension
Effect of the Long Tail: 80/20 Rule Effect of the Long Tail: 80/20 Rule Becomes the 60/40 RuleBecomes the 60/40 Rule80% of profit comes from 20% of products
(before the Internet)
Effects of the Long Tail & JusticeEffects of the Long Tail & Justice Videos
◦ Blockbuster: 80 of rentals are recent “blockbusters,” only carry 75 documentaries
◦ Netflix: 30% of rentals are “blockbusters” and carry 1,180 documentaries
◦ Amazon: carries 17,061 (of a possible 40,000) TechMission Websites
◦ Top 500 search terms provide 19.5% of visitors◦ 604,916 search terms provide 80.5% of visitors
Justice Implication◦ Minority culture voices are almost entirely on the long tail ◦ The Internet extends the long tail decreasing the proportion
controlled by big media from 80% to around 60% which gives more room for minority voices