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i am watching Effective recruitment is just not about hiring candidates UNDERSTANDING RECRUITMENT

Understanding Social Media Recruitment

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Page 1: Understanding Social Media Recruitment

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Effective recruitment is just not about hiring candidates

UNDERSTANDING RECRUITMENT

Page 2: Understanding Social Media Recruitment

Recruitment Response Matrices :

Quality of Response

Qu

anti

ty o

f R

esp

on

se

Fixed cost approach

Variable cost approach

Job board

Print Employee website

Campus

Job Days

Job fairs

Employee Referrals

Re-Hire

Recruitment consultants

LowHigh

i am watching

Effective recruitment is just not about hiring candidates

Page 3: Understanding Social Media Recruitment

Print Job board Consultant Referrals Job Days Campus Rehire Social HR

Recruitment

Visibility and Branding

Scalable recruitment model

Generate trust in employee

Reference

Training effectiveness

Faster cultural integration

Employee concerns

Facilitate employee effectiveness

loyalty and belongingness

Engage employees and prospect

Increase discussion opportunity

Build reputation in the marketplace

Build evangelists for your company

Engage channel partners

Page 4: Understanding Social Media Recruitment

Recruitment

Visibility and Branding

Scalable recruitment model

Generate trust in employee

Reference

Training effectiveness

Faster cultural integration

Employee concerns

Facilitate employee effectiveness

loyalty and belongingness

Print Job board Consultant Referrals Job Days Campus Rehire Social HR

Engage employees and prospect

Increase discussion opportunity

Build reputation in the marketplace

Build evangelists for your company

Engage channel partners

Page 5: Understanding Social Media Recruitment

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Social recruitment is just not about hiring candidatse

SOCIAL RECRUITMENT PROCESS

Page 6: Understanding Social Media Recruitment

Company reputation

Prospecting Engage leads InterviewOffer and

acceptance

On boardingIntegrationTraining &

developmentLead &

innovateTerminate

Social media can be used across the employee lifecycle:

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Social recruitment is just not about hiring candidates

Page 7: Understanding Social Media Recruitment

Build long term roadmap:

Monitor company reputation

Leverage power of networks

Proactively search for

talent

Enhance new hire

Employee engagement

Facilitate knowledge exchange

External Networks Internal Networks

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Social recruitment is just not about hiring candidates

Page 8: Understanding Social Media Recruitment

Turbo charge with social networksSocial Media for Recruiting:

“Social Computing Moves Into Recruitment” © 2009 Forrester Research, Inc.i am watching

Social recruitment is just not about hiring candidates

Page 9: Understanding Social Media Recruitment

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Engaging with Candidates

VALUE PROPOSITION

Page 10: Understanding Social Media Recruitment

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Assumption

Social media recruitment willhelp close 60 positions in sixmonths. First three monthswill be engagement months.

Illustrative

Page 11: Understanding Social Media Recruitment

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Assumption

Cost per hire is INR. 10000.This cost does not offer youany branding opportunity.

Illustrative

Page 12: Understanding Social Media Recruitment

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Social media recruitment – pilot project for 6 months

Total number of hires Cost per hire Total investmentX =

50 10000 500000X =

Cost of our retainership:

Monthly retainership Number of months Total investmentX =

100000 6 600000X =

Hiring cost :

Illustrative

Page 13: Understanding Social Media Recruitment

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Social media recruitment – pilot project for 6 months

There is a (visible) direct costadvantage with social mediarecruitment.

Illustrative

Page 14: Understanding Social Media Recruitment

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Social media recruitment – pilot project for 6 months

.. and other social mediarecruitment benefits.

.. lets explore further.

Page 15: Understanding Social Media Recruitment

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Social recruitment is just not about hiring candidate

Recruitment

Prospecting

Engage qualified leads

Interview

Offer and acceptance

On boarding

Integration

Training & development

Terminate

Build company reputation

Employee Branding

Social media benefits:

Page 16: Understanding Social Media Recruitment

i am watching

Social recruitment is just not about hiring candidates

Recruitment

Prospecting

Engage qualified leads

Interview

Offer and acceptance

On boarding

Integration

Training & development

Terminate

Build company reputation

Employee Branding

Social media benefits for you:

Page 17: Understanding Social Media Recruitment