Social media is driving us crazy!

How to restore the sanity?

Your online impact: not by default but by design

Your personal online brand• Academics often unbranded or misbranded• A consistent look and info across profiles and

platforms• Link profiles across platforms• Market yourself & your work• Trust at a glance - We don’t get a 2nd chance

to make a first impression• Time to develop and maintain

Where do I start?• Choice of networks: where does your scholarly

community / network live?• Be purposeful, selective & strategic• What and where do you feel comfortable sharing?• One profile/platform or many?• Blurring the personal and professional• NB: There is NO “one size fits all“ approach

Brand yourself

About.meVirtual business card where you can add links to all your profiles on various sites

Academia.edu

To blog or not to blog?

The content we publish determines not only how visible we are online but also shapes other people’s perception of our interests, our areas of expertise, our skills etc.

Academic professionals can demonstrate thought leadership through content curation

Branded Curation

I am what I tweet…