Upload
chrissnider
View
406
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Presentation to KMA
Citation preview
Make your business social media savvy
Chris Snider | twitter.com/chrissnider
About meBaltimore Sun, St. Louis Post-Dispatch
Editor of Juice magazine, 2005-2007
Digital editor of Des Moines Register, 2007-2010
Instructor of journalism at Drake University, 2010-present
Teach social media, multimedia and web design
About me
Today’s planSocial Media basics (what I’ve learned)
Questions
How to get more out of Facebook
Questions
More questions
About you
What is your business?
What social networks do you use?
Anything in particular you want to get today?
You already know how to do
social media well
If you learn one thing today, be a good
member of your community.
6 steps to being more social media savvy
1. Listen firstSearch your name and topics important to you.
Use Hootsuite
Why listen?
In case you have to respond to something – positive or negative
To know what people are saying about you
To understand the norms of that particular social network
To get ideas for what you should be posting
But what if it’s negative?
2. The name of the game is “Engagement”
Don’t talk about you. Talk about them.
Why this is importantIdeas spread not because people sharing the message are influential (i.e. because you have 100,000 followers)
Ideas spread because people receiving the message are influenceable
A positive past experience with a brand increases our ability to be influenced
Also, ideas spread better in small circles
Once you build these brand advocates...
Be a conversation starter on Facebook
Give kudos.
(Do this in real life too.)
Celebs don’t need you
The person sitting next to you might.@chrisbrogan says “Devote 20 minutes a day (maybe more) to
sharing up-and-coming people’s interesting posts.”
Twitter search for @justinbieber ... it’s just noise.
Stop obsessing about number of followers.
Start engaging with the ones that you have.
3. Magic to more followers
@sree is Sree Sreenivasan - Dean of Columbia Journalism School
Yes, you should talk about what you’re up to, what
you’ve accomplished, how awesome you are, but you
also need to be a pointer to and curator of awesome
content! Try to have a ratio of 1:4 or something
- @sree
Clickable
Linkable
Shareable
Embeddable
Commentable
4. Make your site “able”
addthis.com
sharethis.com
5. Measure how you’re doing
And how your competition is doing
Facebook Insights
Facebook Insights for websites
Google Analytics
Track your linksThrough a service such as bit.ly
monitor.wildfireapp.com
Crowdbooster
6. Keep an eye on up-and-coming social networks
Google+
Foursquare
Vine
Tumblr
Pheed
Trends to watch
Mobile
Video
Geolocation
Questions?