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This presentation introduces the basics of building a social media campaign, including case studies of successful projects. More at Crowdcircles.com.
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Social Media Campaigns: An Introduction
Social Media Defined Communication that consists of an interactive
dialogue between organizations, communities and individuals
Six different types of social media Collaborative projects (e.g. Wikipedia) Blogs and microblogs (e.g. Twitter) Content communities (e.g. YouTube) Social networking sites (e.g. Facebook) Virtual game worlds (e.g. World of Warcraft) Virtual social worlds (e.g. Second Life)
Social Media Marketing (SMM) Defined Use of social networks, online communities,
blogs and wikis for marketing, sales, public relations and customer service.
SMM Uses Create buzz or newsworthy events/content
that attracts attentions Optimally, it goes viral.
Build ways that enable fans to promote your brand or message themselves via online social media.
Facilitate online conversations around your brand or message.
Case Study: Fiskars
7 Myths of Social Media Marketing 1. Social Media is Just a Fad 2. Social Media is Just for the Young 3. There is No Return in Social Media
Marketing 4. Social Media Marketing Isn’t Right for this
Business 5. Social Media Marketing is New 6. Social Media Marketing is Time Consuming 7. Social Media is Free
How SMM is Different Control vs. Contributions
Corporations no longer can 100% control their message
Emphasize two-way conversations with the community contributing
The conversation is never-ending Trust Building
Hard to build long-term trust Easy to lose
Case Study: Jet Blue
