Figaro Social Media - Powering Campaigns with Social Media

@lauracrimmons #FigDigSocial

Powering campaigns with Social Media


Powering PR





Powering Content Marketing







Powering Advertising







Powering Experiential




500K tweets



Powering Social Change






Where do I start?


Define your desired outcomes – what do you want to get out of it?

UGC?Data?Sales?


Have a point – what will motivate people to get involved?

Prizes?‘Fame’?

Doing good?


Have a robust distribution plan – how will people find out about it?

Paid media?Influencer involvement?



Thanks!

Laura Crimmons

Head of PR & Social

@lauracrimmons

[email protected]