Welcome to the world of Public Health Campaigns!

Public Health is "the science and art of

preventing disease, prolonging life and

promoting health through the organized

efforts and informed choices of society,

organizations, public and private,

communities and individuals" (1920,

C.E.A. Winslow)

Here is an “official definition”:

Public Health professionals are

concerned with YOUR health and

create campaigns to do important

things like:

Inform about the importance of helmets for

motorcyclists

Promote Active

Lifestyle

So that you can chill on the beach

without worries!

Here is an example of a Public Health

Campaign that promotes a

balanced diet:

And here Bill Clinton is discussing an important

issue of HIV/AIDS

Public Health professionals and even politicians

use such campaigns to keep the public healthy

Because it is much better to prevent diseases than treat

them!

And way cheaper

too!!!

Why should I care?!

Public Health Campaigns are being used in Health

Communication area to send people a message

promoting health or warning about health risks.

To put it simply: They are determined

to make your life better!

Awesome, right?!

Did you have to do the Smallpox

vaccine?!

Umm…No….

That’s because it Public Health professionals promoted

vaccination and eradicated the disease from the world. Now

it only exists in labs and millions of people are being

saved! Wow! That’s Awesome! And now I don’t have to do the

painful vaccination!

How?! Here is an example!

Now can you see that Public Health Campaigns deal with big issues that affect the whole

population?!

Therefore…They affect

YOU!

Public Health Campaigns really

seem to be important….Then why do they still

get

criticized?!

Critics are concerned with things like:

etc.

Some Interesting Facts about Public Health

USA is ranked number 1 among countries that spend the

most on healthcare

….

And number 27 in the highest life expectancy list

….

We spend $100 billion a year treating heart disease while

its major causes-obesity, diabetes and hypertension are

preventable

…..

At the same time only 2 to 3 % of health care spending

goes for preventing illnesses

Obesity, Smoking and Alcohol are the leading causes of

deaths….

Public Health Campaigns

CAN change that!

The Government needs to invest more money into

preventing diseases and create Public Health

Campaigns that will make people change their

behaviors!

Stay Healthy!

Credits Images: Photo on slide 20 by Arturo Ceccopieri

Photo on slide 19 by Nelly Ciolkowski

Other photos by Yana Koroleva

http://www.flickr.com/photos/usnationalarchives/6426696

593/in/faves-74732769@N02/

http://www.flickr.com/photos/library_of_congress/662987

3557/in/faves-74732769@N02/

Info: 1. Winslow, C.E.A (1920 ). "The untilled

fields of public health". Science 51

(1306): 23–33.

2. (2008). Better health through

prevention. Center of science in public interest

THE END.