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What is Social Media? Wikipedia: Social media are primarily Internet-based tools for
sharing and discussing information among human beings. Integrates technology, social interaction, and the construction of
words, pictures, videos and audio. Varied perspectives Audience/member participation “Building" of networks or communities, as people share stories and
experiences
Web 2.0 Survey Results Increasing amount of large companies embracing
Web 2.0 technologies Company blogs up from 21% in 2007 to 34% in 2008 Wikis 24% in 2007 to 32% in 2008 Podcasts 23% in 2007 to 29% in 2008 Social networking 27% in 2007 to 28% in 2008 Both internal and external use Interaction with consumers, partners and suppliers
Benefits of Social Media Affordable in comparison to most outlets Easily accessible to almost anyone Great way to reach out to young professionals Global reach Audience/member contribution, input and feedback Several types of media integrated together (i.e. video, podcasts,
photos) Contact with a wider range of potential members Updates can be live and in real time In-depth tracking and measurement of outlets Increase membership figures
Social Media Value to IFMA … Facebook
IFMA Group- 237 members, rapidly growing• Discussion board• Capability to mass message all members directly to email• Comments/feedback on “wall”• Hot topic of the week or 1 weekly email to keep members engaged• Post photos, videos, links
IFMA Fan Page- 144 members• Update fans• Set up RSS feeds for blogs and receive new posts immediately• Tracking information readily available
Events- inform and invite members LinkedIn
IFMA Group- 425 members• Group discussions • Builds personal and professional network
YouTube http://www.youtube.com/user/IFMAGlobal Videos posted anywhere through link/embedding User comments Easy to access and share video content with colleagues, friends Statistics and tracking information readily available Featured WW08 video on website, increased number of hits New Idea - live video updates from WW08
Flickr http://www.flickr.com/photos/ifma/ Photos from World Workplace 2007, EFMC 2008 Google Maps application - pinpoint all of IFMA photos Number of views and other statistics available New idea: Live “phone pic” updates from World Workplace
Social Media Value to IFMA …
Twitter http://twitter.com/IFMA Short updates, 140 characters or less Convey breaking news Keep members in the loop Loyal users, always watching for new status Using it for World Workplace countdown and news
World Workplace Community (Wordpress) http://worldworkplace.wordpress.com/ Make the site your own Include photos and videos within your posts Receive user comments and feedback Tracking and statistics available Using it to promote WW08, start conversation between attendees New feature - Live blogging during WW08 from recruited bloggers
Social Media Value to IFMA …
Social Media Value to IFMA …
Jan Reynolds-Fields (Omaha, NE) wroteat 3:51pm on July 9th, 2008Love this medium - thanks for getting this Social Networking going for IFMA!
Anthony Collier (Austin, TX) wroteat 10:10am on October 7th, 2008You’re doing a great job! I look forward to meeting you all at World Workplace.
Where to start?
Which outlets will benefit my organization?Ask for member inputSet up accounts at each of the sitesBegin posting new contentKeep it fresh
Social Media Outlets Communication:
Blogs: Blogger (service), Livejournal, TypePad, Wordpress, Vox, Microblogs / Presence apps: Twitter and Pownce Social networking: Avatars United, Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock Social network aggregation: FriendFeed, Youmeo
Events: Upcoming.org, Eventful
Collaboration: Wikis: Wikipedia Social bookmarking: del.icio.us, StumbleUpon Social news sites: Digg, Mixx, Reddit
Multimedia: Photo sharing: Flickr, Zooomr, Photobucket, SmugMug Video sharing: YouTube, Vimeo Audio and music sharing: imeem, The Hype Machine, Last.fm, ccMixter
