5 Ways to Bump Up Your Association’s Marketing

blog.memberclicks.com

Are you wanting to do more with your association’s

marketing, but you just don’t know where to start?

We have 5 tips that will help you get started….

Let’s go!

#1 Welcome Kits

How do you welcome new members into your association?

Associations need to reach out to their new members and make them feel welcome by

sending a personalized email, welcome kit with swag or even an old-fashioned phone call.

Here at MemberClicks, we’re excited to welcome new customers. This is our welcome kit we send out…

Welcome kits get new members

engaged immediately!

#2 Optimize Emails

Do you cringe when you see a certain sender in

your inbox?

Think “outside the news”.

You can use and include links to job openings, free webinars or learning opportunities or even a new

favorite recipe.

Making it personal = more engaging

Don’t be that association. Be refreshing & delightful!

Think back to the last email you sent. How much thought did you put into

the subject line?

The subject line is important! Be relevant, interesting & accurate without sounding like spam.

33% of people open an email based on the subject line.

Try sending a monthly newsletter, and

then emails around events.

Be strategic in the frequency of emails you send.

Ø Good example:

lsmith@memberclicks.com Ø Bad example:

noreply@memberclicks.com or info@memberclicks.com

Quick tip to increase open rates – have emails come from an actual person and not a “no reply” sender or department.

Don’t let your email get deleted because

it isn’t mobile optimized.

Emails must be mobile friendly!

#3 Smooth Out Your Website

Your website must be appealing & eye

catching.

No dead links.

Keep your website up to date.

Take your association’s website to the next level by publishing content like blogs, white papers, webinars and videos.

BE CREATIVE!

#4 Member Advocates

Word-of-mouth marketing will always be the most valuable form of

marketing.

Keep your members talking by regularly offering value to them like conferences, networking events and webinars.

Happy members & engaged members make

great member advocates!

•  Target Influencers in your industry

•  Build a close knit social community

•  Be a thought leader

•  Always be honest

4 tactics to build up your world of mouth strategy:

#5 Social Media

Yup, social media is still here. Get your organization

onboard today. (But be strategic, where are your

members spending their time?)

If you’re already on Social Media and just need a refresher, update your cover photos to the current season or holiday.

Check out MemberClicks’ festive February cover photo (we do love our small staffs!):

Now apply these strategies to your organization. Good luck!!

For more information on MemberClicks, check out www.memberclicks.com or give us a call at

800-914-2441.

Resources To read the full blog post: 5 Simple Ways to Bump Up Your Association’s Marketing Extras… Looking for more ideas on how to improve your website? Check out this article: Website Edits That Increase Membership Thinking about blogging or looking for ideas? Here is an article to help: 7 Places to Find Content Ideas for Your Association Blog