2. Managing Associations 3. Association Leaders 4. 5 5. 6 6. 7
7. 8 8. 13 9. 14 10. 15 11. 16 12. 17 13. 18 14. Define
engagement19 15. Your TurnHow do you defineengagement?20 16. 21 17.
22 18. 23 19. 3 Levels Of EngagementConversation, collaboration,
collective action24 20. How can we help customers get fromthe first
level to last?Conversation, collaboration, collective action 25 21.
26 22. Your TurnWhat does the Internet meanto you? 27 23. mean to
you? 28 24. 29 25. Hundreds of thousands of people it
meansEmailChatGamesSocial ConnectionsTexting 30 26. 31 27. 32 28.
33 29. 34 30. Spent on Facebook 31. Sociologistscall this 32. A
Participatory Culture Has 49 33. A Participatory Culture Has Low
barriers to expression & civicengagement 50 34. A Participatory
Culture Has Low barriers to expression & civicengagement
Support for creating & sharing content 51 35. A Participatory
Culture Has Low barriers to expression & civicengagement
Support for creating & sharing content Informal mentorship
where veterans pass onknowledge & experiences to novices Henry
Jenkins, MIT 52 36. The Participatory ClassThe concept of networked
individualismreconfigures users access toinformation, people and
otherresources 53 37. The Participatory Classallows them to move
across,undermine and go beyond theboundaries of existing
institutions54 38. The Participatory Classto seek and enforce new
levels ofinstitutional and personaltransparencyWilliam Dutton,
Oxford Internet Institute55 39. From command & controlto
collaboration and co-creationFrom command and control to
collaboration and co-creation From broadcast production to peer
production From mass production to customizedsegmentation From
closed improvements to open innovation 40. From broadcast
productionto peer production 41. From mass productionto customized
segmentation 42. From closed improvementsto open innovation 43.
Your TurnWhat does this newparticipatory culture mean to your
organization? 60 44. 82% 45. Systems of Record 46. Systems
ofEngagement 47. Be Conversational Online 48. Listen
LearnEngageOnline 49. Extend relationshipsOnlineTouch
tactfullyTouch often 50. Employ pull methods 51. Participatory
Culturehas changed the Member-scape 52. Disruption: Evolving Models
OfEngagement And Support April 2011 Monitor Institute 53. Benefits
traditional membershipnot adequate to engageMillennials 54. Value
proposition is not clearValue propositionnot clear 55. Quid Pro Quo
not of value 56. SporadicParticipation with traditionalorgs event
or activity based 57. Millennialswant to influence & act on
their own or with friends 58. Your TurnHow will your organization
attract Millennials andyounger generations? 78 59. Traditional
Associations adopt push economy Push Hierarchical From center out
to others Traditional79 60. Traditional Associations adopt push
economy Push Hierarchical From center out to others Traditional
Program Mandated Formal Traditional80 61. Today Shift To
PullEconomy PushPull Hierarchical Networked From center out
Decentralized Traditional Innovative Program Platform Mandated
Self-Service Formal Informal 81 62. Push Economies Push
EconomiesAnticipate members needs 82 63. Push Economies Push
EconomiesAnticipate members needsSilos create standardized
productsprograms and services83 64. Push Economies Push
EconomiesAnticipate members needsSilos create standardized
productsprograms and servicesBroadcast methods84 65. Push
EconomiesPush EconomiesMass consumption 85 66. Push EconomiesPush
EconomiesMass consumptionResources to mass production 86 67. Push
EconomiesPush EconomiesMass consumptionResources to mass
productionOne size fits all 87 68. Push EconomiesPush EconomiesMost
successful when membersdont know what they want88 69. Push
Economies Push EconomiesHuge overhead costs in adminfor growth89
70. Push EconomiesPush EconomiesDifficulty with innovation and
growth 90 71. Pull Economies Pull Economies Decentralized
networksDecentralized networks Customized products Segmented
audiences Focus on Demand-Driven Needs Agile Flexible Respond fast
Win loyal members through speed & quality Best practices openly
& freely shared Maximizes enthusaism of members91 72. Pull
Economies Pull Economies Decentralized networksDecentralized
networks Customized products Segmented audiencesCustomized
products, services Focus on Demand-Driven Needs Agile Flexible
Respond fast Win loyal members through speed & quality Best
practices openly & freely shared Maximizes enthusaism of
members92 73. Pull Economies Pull Economies Decentralized
networksDecentralized networks Customized products Segmented
audiencesCustomized products, services Focus on Demand-Driven
NeedsSegmented audiences Agile Flexible Respond fast Win loyal
members through speed & quality Best practices openly &
freely shared Maximizes enthusaism of members93 74. Pull Economies
Pull Economies Decentralized networksFocus on demand-driven needs
Customized products Segmented audiences Focus on Demand-Driven
Needs Agile Flexible Respond fast Win loyal members through speed
& quality Best practices openly & freely shared Maximizes
enthusaism of members94 75. Pull Economies Pull Economies
Decentralized networksFocus on demand-driven needs Customized
products Segmented audiencesAgile, flexile, respond fast Focus on
Demand-Driven Needs Agile Flexible Respond fast Win loyal members
through speed & quality Best practices openly & freely
shared Maximizes enthusaism of members95 76. Pull Economies Pull
Economies Decentralized networksFocus on demand-driven needs
Customized products Segmented audiencesAgile, flexile, respond fast
Focus on Demand-Driven NeedsWin loyal members through Agile
Flexible speed and quality Respond fast Win loyal members through
speed & quality Best practices openly & freely shared
Maximizes enthusaism of members96 77. Pull Economies Pull Economies
Decentralized networksBest practices are openly Customized products
Segmented audiences freely sharedand Focus on Demand-Driven
NeedsMaximizes enthusiasm of Agile Flexible members Respond fast
Win loyal members through speed & quality Best practices openly
& freely shared Maximizes enthusaism of members97 78. Pull
EconomiesBuilt onKnowledge Sharing Collaborative Efforts Trust98
79. Pull EconomiesBuilt onTacit Knowledge Intangible value is
steered towards common sharing 99 80. Your TurnHow can your
organizationtransition to Pull Economies?100 81. Page TipsTools To
Build ParticipatoryCultureViral Videos 82. Animoto.com 83. Page
TipsTools To Build ParticipatoryCultureCollaboration 84.
Collaboration 85. WordPress.org - Fee 86. 109 87. Page TipsTools To
Build ParticipatoryCultureCrowdsourcing 88. Attendee Interaction
89. Page TipsTools To Build ParticipatoryCulture Content Marketing
90. 114 91. Content Marketing Institute 92. Page TipsTools To Build
ParticipatoryCulture Conference & Event Engagement 93. 117 94.
Joinspeaker.com 95. 119 96. Page TipsTools To Build
ParticipatoryCulture Skype in presenters Hybrid events 97.
Professional Production Companyor DIY Hybrid Events 98. Post
PowerPoint 99. Content Distribution 100. Social CRM Page
TipsIndentifyingInfluencers 101. Social CRM Page Tips 102. 127 103.
128 104. 129 105. I am marlon Fras1977 Will Montague RickyDavid
iammikeb RickyDavid ~jjjohn~ s myers I am marlon mkorchia R. Duran
togni.franco Fenix_21 Curtis Gregory Perry McBeth EJP Photo Johnny
Jupiter huffmans AndrewKW erroltookaphoto abbilder Josh Liba Ms
Kels artie* Kraftwerk Melanctha 106. [email protected]
velvetchainsaw.com@JeffHurt
