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Have you heard about Pinterest but are wondering how to use it for your business? Wonder no more. This deck provides a crisp overview of what Pinterest is, key facts on the channel, how to set it up, use it & leverage it for business.
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Is your business ready?
Natascha Thomson August 13, 2012
Let me introduce myself…
About You
Imagine……a world where you know
individuals’ wants & dreams…
Example: Friend 1 (Female)
Example: Friend 2 (Male)
Example: Friend 3 (shared board)
Example: Desire
Don’t know her (but get the “picture”)
Category: Animals
Search: HDTVs
The next hour...1. Marketing Fundamentals
2. Pinterest Facts
3. “How to” Pinterest 101
4. “How to” Pinterest for Biz
5. Q&A
10 Social Media Marketing
Fundamentals
Social Media B2C B2B= B2P
Pinterest Facts
Pinterest Motivators…
31
“How to” Pinterest 101
33
Create a few dashboards (consider topics well)
Build connections & engage
“Pin It” Example
Pin automatically redirects to original site pinned from
Upload pictures & videos
Add URLs & Text
Comment & Tag
Repin
Like & FollowRepin & Like buttons will show if you hover here
“Click” on picture takes you “through” to source
You can see what has been "pinned" from your site via http://pinterest.com/source/yourwebsite.com
Good To Know
No Private Boards
No Business “Pages” (Yet)
Default = On
(turn it off)
“How to” Pinterest for Business
Harrods’ Diamond Jubilee Street Party Window Contest
* http://www.luxurydaily.com/harrods-builds-loyalists-through-royalty-themed-pinterest-contest/
Announced via FB & Twitter
Pinspiration Board
#HarrodsWindows
Dobango’s July 4th Contest
* http://www.dobango.com/pinterest#
EXPERIMENTPinned this and got no likes
Board Name: Real Social•*Operation Mend
EXPERIMENTPinned this and got 3 likes in 5 minutes
•Board: Social Media
Board Name: Social Media
EXPERIMENTPinned this and got 11 likes in 15 minutes
Board Name: Inspirational
Bottom LineKnow your audience
Use the right (high quality) pictures to create traction
Engage in a meaningful way
Provide content worth pinning on your website
Natascha Thomson
http://www.MarketingXLerator.com
http://www.LinkedIn.com/in/NataschaThomson
@NaThomson
https://pinterest.com/nathomson
http://www.slideshare.net/NataschaThomson/pinterest-is-your-business-ready
Coming Soon: 42 Rules for B2B Social Media Marketing Book
B2B Social Media Marketing Consulting
69
70
MarketingCampSV.org
Resources• How to Track Your Website’s Content on Pinterest
http://mashable.com/2012/03/14/pinterest-track-content/
• 56 Ways to Market Your Business on Pinterest http://www.copyblogger.com/pinterest-marketing/
• 150 Brands on Pinterest http://typeaparent.com/150-brands-on-pinterest.html
• How to Master Pinterest for B2B Marketing http://blog.hubspot.com/blog/tabid/6307/bid/31428/How-to-Master-Pinterest-for-B2B-Marketing.aspx
• Free eBook: How to Use Pinterest for Business http://www.hubspot.com/how-to-use-pinterest-for-business/
• Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [Study] http://mashable.com/2012/02/01/pinterest-traffic-study/
• Pinterest Usage & Growth US vs. UK
• http://www.webanalyticsworld.net/2012/03/pinterest-usage-and-growth-us-vs-uk.html
• Brands that Pop on Pinterest
• http://blog.hubspot.com/blog/tabid/6307/bid/31199/7-Examples-of-Brands-That-Pop-on-Pinterest.aspx
