Discovering Pinterest for business

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    24-Jan-2017

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  • Alejandra Garcia

  • Pinterest is a social network that allows users to visually organize and categorize content based on common themes. Users can do many other standard social network actions (Sharing, liking, comment), as well pinning (Pinterest term for posting) the content on other social networks like Facebook or twitter.

    The main value proposition is that individuals can find likeminded people to interact with. And from the business perspective, organizations can easily find their audience based on their interest..

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  • Why would an organization want to use Pinterest?By embedding Pinterest link into the organization website, in order for users to pin it when they see something that catches their eyes. This will also enhance the website's SEO since other users will be able to see and re-pin this same post or open it if it is of their interest as well.Since Pinterest is all about peoples interests, another advantage for organizations is that they can easily find and target their audience just by doing a simple search.Finally, Pinterest is now introducing Rich Pins, which allows organizations to display more information on their posts, like location, articles, recipe, etc.

  • Who uses Pinterest? Women 80%37% are under age of 50. while only 22% are over 50 years old.80% of traffic comes from mobile devices.Occupation: Students, designers, bloggers, mom, teachersTop cities: New York, Atlanta, Los Angles, Seattle, San Francisco

    Everybody says Pinterest is dominated by women. well they are right!

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  • Optimal times to post on PinterestEvening any day of the week. Especially 2:004:00 p.m.Fridays at 3:00 p.m. Saturdaysfrom 8:0011:00 p.m.

    Timing is key. If you want your post to have the best reach possible, these are the moments you want to post:

  • The way to measure your Pinterest presence is through the following metrics:

    Average Daily ImpressionsAverage Daily ViewersAudience LocationGender and Language of AudienceNumber of RepinsAmount of ClicksTotal Likes

    Pinterest Metrics

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  • Pinterest Analytics tools and their costsPinterest has its own build-in analytic tool for business accounts called Pinterest Analytics. However there are other 3rd party tools that include other features. Some of them are:

    Viral tag: from $24/mo to $249/moViralwoot: from $10/mo to $499/mo

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  • Pinterest for B2C or B2B?Even when Pinterest is able to work for both (B2B-B2C), B2C companies are the ones that can make the most out of it.This is mainly because of Pinterest main audience: Women.Women love to shop; therefore chances are higher that companies in the fashion, beauty, home departments (most of Pinterest accounts) , make easier and fastest sales within this demographic.

  • Pinterest Success ExamplesLowes: Lowes Pinterest account has developed a genius Do It Yourself concept featuring their products. Followers 3.3M

  • Pinterest Success ExamplesKraft Food: Kraft account is used to share recipes using the product, but organized under the food category, or even seasons or holydays.Followers 547k

  • Having a Pinterest account is free for everyone. However, it does require an important amount of time to develop the content and create the perfect images to make your post stand out from the rest.Pinterest Costs

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  • You also want to check outhttp://www.postplanner.com/how-to-use-pinterest-for-business-beginner-guide/A great post and a nice starter-guide for beginners

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  • Used SourcesClick here to learn more!Pinteres Logo images: https://business.pinterest.com/en/brand-guidelines

    http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic#sm.001322h1c1867d3byjb2nyx2bef6f

    http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

    https://www.brandwatch.com/blog/top-12-pinterest-analytics-marketing-tools/

    http://www.jeffbullas.com/2015/02/26/10-amazing-facts-about-pinterest-marketing-that-will-surprise-you

    http://www.templatemonster.com/blog/pinterest-benefit-b2b-b2c-brands/

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