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for Business

Lorna Sixsmith

http://write-on-track.com

Pinterest Today

• Pinterest Explained• How Pinterest Works• Suggestions of how YOU can use it• Pinetiquette• How to monitor your Pinterest performance• Q & A with a practical demonstration

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Why Use Social Media?

• Brand Awareness• Demonstrate Expertise• Traffic to Website• Convert to Sales• Online Word of Mouth• We do not have a choice on

whether we DO social media, the question is – HOW WELL WE DO IT”. – Erik Qualman.

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What is Pinterest?

• Online Pinboards• Over 12 million active users• Pins = online images• Pins are shared by being repinned• Follow each other and be followed• Board examples – My Dream Kitchen,

Wedding Dresses, Hair Styles, Quotes, Crochet Tutorials, Fast Cars, Wallpapers

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Examples of Pins

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Pinboards

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How to get started

• Sign up at www.pinterest.com

• Create some boards• Put the ‘Pin It’ bookmarklet

on your browser• Use the bookmarklet to pin

any picture you like• Add it to a designated board

with a description

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Searching for Bookcase inspiration

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http://write-on-track.com

Follow All or Single Boards

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Repinning

• Viral – 80% of pins are repins

• Most popular pins (food & drink) = Repinly

• To repin – just click the repin button on the image, select your board and change description if you wish.

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Pinning & Irish Beef

• Traceable to the website it is pinned from.

• Encourage others to pin from your website

• Pin It button on products• Pin it button on blog posts• Ensure blog post image is

repinnable.

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http://write-on-track.com

Your Pins should be:

• Good quality photographs• Provide information e.g. Tutorials• Solve a problem e.g How To• Entertain • Inspire• Useful• Simply Beautiful

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Long Tall & Skinny Photos•Long, Tall, Skinny Photos - more impact•PicMonkey.com•Add Text•Call to action (to website)

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http://write-on-track.com

http://write-on-track.com

Create moodboards on polyvore & pin

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http://write-on-track.com

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Quotes / Health / Wellbeing = Popular

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Infographic with Call to Action

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Image for a Non-Visual Blog Post

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Pin It button on Blog Posts

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Brands Using Pinterest Well

Oreck• Sells Cleaning products• Boards include – Furry

Friends, Fabulous Floors (clean), Blue (their signature colour), Customers’ boards (with Oreck products)

• Personality

Ikea – One for each Different Country

• Different Rooms• Pin It to Win it• Crash Test Pets!• True Blue – Personality

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Pinetiquette

• Pin Little & Often• 80/20 Rule – 20% Your

Content• Credit the Source• Your Reputation• Your Personality• Interaction• Follow Back

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To increase Pinnability from your website

• Good Quality Photos• Pin it button on website• Pin it button on blog• Good SEO on photo• Descriptive Text on main

blog photo• Put url in description, not

on photo

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Pinterest & Copyright

• Pictures – other people’s property• Pin them sensibly• Maintain the original source• ‘No-pin’ code is available• More businesses encouraging people to pin

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Before you start:

• Decide on goals and objectives• Will you try to build a community?• Will you try to engage fans?• How often will you pin@• How will you communicate personality?• How will you measure success?

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For Another Day .....

• PicMonkey – for editing photos (and creating watermarks)

• Polyvore – for creating moodboards• Olioboard – creates moodboards too• Pinerly – to monitor your Pinterest

performance

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More Articles at

• How to Create Shared Boards• How to Set Your Board Cover• How to get more Pinterest Followers• How to measure your Pinterest success• How to get more repins and clicks• And more at ........ Write-on-track.com