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Will Chew, Education Officer from McDonald's Europe, demonstrates how McDonald's increase engagement, competence and confidence in their staff through a dynamic apprenticeship scheme.
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Demonstrating the Value of Learning
Committed People
Cleanliness
Service
Quality
CustomerVisits Sales Profits
Employee Engagement Customer Loyalty Business Growth
Confidence
Competence
77% 91%2004 2013
2004 2013
Confidence
2004 2013
What our Business Needs…
Committed People
Cleanliness
Service
Quality
CustomerVisits Sales Profits
Employee Engagement Customer Loyalty Business Growth
Confidence
Competence
77% 91%2004 2013
2004 2013
Confidence
2004 2013
What our Business Needs…
Committed People
Cleanliness
Service
Quality
CustomerVisits Sales Profits
Employee Engagement Customer Loyalty Business Growth
Confidence
Competence
77% 91%2004 2013
2004 2013
Confidence
2004 2013
What our Business Needs…
Unlocking People Power
What our business
needs
What our people value
Skills and Education
Clear career pathways
Blended learning
Training aligned to qualifications
Apprenticeship
ourlounge
Gamification
Engagement through digital channels
Ranked Lowest to Highest by Digital Usage
Total Respondents = 103,333
High35,434
Medium31,603
Low36,296
Engagement through digital channels
Committed People
Cleanliness
Service
Quality
CustomerVisits Sales Profits
Employee Engagement Customer Loyalty Business Growth
Confidence
Competence
77% 91%2004 2013
2004 2013
Confidence
2004 2013
Impact:Commitment, Competence and Confidence
Impact:Commitment, Competence and Confidence
Committed People
Cleanliness
Service
Quality
CustomerVisits Sales Profits
Employee Engagement Customer Loyalty Business Growth
Confidence
Competence
Commitment77% 91%2004 2013
Competence86% 96%2004 2013
Confidence68% 87%2004 2013
CSO scores
2007 2008 2009 2010 2011 2012 201315
20
25
30
35
CSO17.4%
Employee Turnover
Crew Turnover
90-day Turnover
80.2%
24.5%
2004 2005 2006 2007 2008 2009 2010 2011 20120
10
20
30
40
50
60
70
80
90
100
TTM Crew Turnover TTM Crew 90-day Turnover
Per
cen
tag
e T
urn
ove
r
36.7%
4.6%
Employee Pride and Commitment
2004 2005 2006 2007 2008 2009 2010 2011 20120
10
20
30
40
50
60
70
80
90
100
0
10
20
30
40
50
60
70
80
90
100
TTM Crew Turnover TTM Crew 90-day Turnover
Pride Commitment
Per
cen
tag
e T
urn
ove
r
Per
cen
tag
e fa
vou
rab
le r
esp
on
ses
Pride
Commitment
77%
60%
88%
84%
Skills and Education Insights
Alignment of ‘business-as-usual’ training to recognised qualifications yields multiple benefits:
- Commitment of employees to training and effective execution of that training
- Reduced employee turnover
- Strengthened talent pipeline
- Enhanced employer reputation
Important to identify partners which are culturally aligned with your business
