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MSc Communication and
Information Sciences:
New Media Design
Alexander Schouten – March 23, 2017
New Media Design
Stand out in a crowded media landscape
Technological developmentsthat alter human interaction
Individualization of media content production & consumption
Media experience and effects
Tell the stories that people share
Focus on content and communication
Create content for new media
New ways of storytelling
Interactivity
Audiovisual & other sensory information
Design what users want
Design content for new media
Developing user-friendly applications
Study technology for producing& analyzing content
Design Aesthetics
Think, create, and innovate
Creative application development
Develop creative thinking skills
From creation to innovation
Study technology beyondsocial media
The first academic program in new media design
Improve design methods
Assess the quality & effectiveness of new media content & design
Critical design thinking
Program Structure
NMD in relation to CIS & other tracks:
New Media Design
Business Communication and Digital Media
Communication Design
Cognitive Science and Artificial Intelligence
Data Science: Business and Governance
(collaboration with Law, Economics, and Social Sciences)
CIS & NMD
Fixed program
4 compulsory courses
2 compulsory research skills
2 courses based on selective choice
Compulsory courses only for NMD students
Additional courses as extra
Project-based thesis
Assessment for program entry
Program Structure
8
NMD Program LayoutSemester 1
Block 1
Human-Media Interaction (6 ects)Interactive Storytelling (6 ects)RS: Rapid Prototyping (3 ects)
Block 2
User Experience Design (6 ects)RS: Usability & User-Experience Evaluation (3 ects)
Pick 1 from: (6 ects)
Data & (Mis)Information Visual Communication Virtual & Augmented Reality
Block 3:
Creativity & Innovation (6 ects)Start Thesis (3 ects)
Pick 1 from: (6 ects)
Mobile Media & Society Data Driven Design Data Mining
Block 4:
Master Thesis (15 ects)
Course: User-Experience Design
Learn the history of user-experience design
From Value-Centered to human-centered design.
Understand and critically reflect on different design methods
e.g., Prototyping, Design Testing
Understand, analyze, and evaluate design processes
Course: Interactive Storytelling
Learn best practices on visual and textual design of stories
Understand psychological and linguistic aspects of storytelling
Understand criteria and procedures in designing stories
Analyze and evaluate real-life stories
Design and create stories for new media
Course: Interactive Storytelling
Master Thesis
Each year, project coordinator defines a number of thesis themes…
… in cooperation with external party:
Commercial organization
Non-profit or governmental organization
Research group
Individuals: designers, artists, journalists, freelancers
About 7 students will work on a project
Thesis is an individual project
18 ECTS, semester II. Individual sub-project
We encourage students to extend their thesis project
(extra-curricular)
Project-Based Thesis
Themes
Example Themes
Assistive media technologies
Haptic Interfaces Designing a successful viral video
Automated content generation
Designing successful web content
Scientific Data Visualization
Entry & Admission
Kick-off: September 2017
Enrollment only in September
(once a year)
Apply for admission
before April 1st!
WHO?
Everyone!
WHY?
To know #enrollments
To advice on and assess suitability
To give more information about track and courses
Program Entry
How:
Apply (again) for admission online
Write motivation letter
Fill out survey
Participate in assessment
Assessment is separate fromadmission check for CIW-master
Admission & Assessment
Go to TiU website apply for master program (Dutch pages) and choose ”aanmelden”.https://www.tilburguniversity.edu/nl/onderwijs/masteropleidingen/new-media-design/
Step 1. Apply for Admission
Step 2. Request Admission (“Toelatingsverzoek”)
Click on ”toelatingsverzoek indienen”.
Step 3. Indicate Your Choice
Step 4. Open Form
Step 5. Review Text and Fill in Survey
Step 6. Go to Form
Indicate that you are enrolled in CIS and send. Then fill out application form.
Step 7. Upload Motivation Letter
Once the form is send, you can upload the motivation letter:
Write an essay (1 page max) in which you answer the following questions:
1. Why do you want to study NMD at Tilburg University, rather than at a university of applied sciences (HBO)?
2. What topics would you like to study within the NMD program and why?
3. How can the NMD program benefit from your own background?
4. How do you think studying NMD will contribute to your career?
Once you have filled out the survey, you will receive an invitation by e-mail for the assessment for the day you indicated (time and place)
The survey and your essay will be the input of the assessment
During the assessment we will give more info on the courses, the thesis and we will answer your questions.
The assessment is NOT a selection tool, but it is a REFLECTION instrument.
Assessment days are APRIL 24 and MAY 9
More Info?
Per van der Wijst: [email protected]
Alexander Schouten: [email protected]
Now What?
Job Prospects
Job prospects: Alumni survey 2014
Currently working 86% (n=369)
Job within one month after graduation
48%
Job within six months after graduation
85%
Job in less than five job applications 70%
Job Prospects
Design researcher
Usability researcher
User experience researcher
Creative director
Creativity & Innovation coach
Content designer
Crossmedia specialist
Social media strategist
User experience designer
Web, app, or game developer
Entrepreneur / innovator
Journalist, editor, writer
Scientist / PhD student
Blue Mango
Booking.com
Interpolis
Rabobank
Brabants Dagblad
Deloitte
PostNL
VICE media
Unilever
