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Print media analysis – March 2014
Print media analysis are based on monitoring from 22 Major Publications from KLI and 19 Leading Magazines / Digest . Analysis figures are combined from Publications and Magazine. Tariff rate are applied for Spend analysis.
Data Statistics
OXFO
RD U
NIVE
RSIT
Y PR
ESS
GOVE
RNAM
ENT
OF S
INDH
BAHR
IA T
OW
N
WO
MEN
DEVE
LOPM
ENT
DHA
CITY
AKO
YA D
AMAC
DUB
AI
BANK
ALF
ALAH
PTCL
BRO
AD B
AND
TRIB
UNE
NEW
SPAP
ER
ALIF
AILA
AN
TELE
NOR
PUNJ
AB Y
OUTH
SPO
RTS
FEST
IVAL
USAI
D
GOVE
RNAM
ENT
OF P
UNJA
B
METR
O C
ASH
CARR
Y
HR C
ONS
ULTA
NT P
VT LT
D
GUL
AHM
ED L
AWN
HABI
B BA
NK L
TD
FATI
MA F
ERTI
LIZE
RS C
OMPA
NY
TOYO
TA F
ORTU
NER
0.0
1.0
2.0
3.0
4.0
5.0
6.0
TOP 20 Brands by Spend from Publications and Magazines
March 2014
OXFO
RD U
NIVE
RSIT
Y PR
ESS
GOVE
RNME
NT O
F PAK
ISTA
N
GOVE
RNME
NT O
F PUN
JAB
DAMA
C PR
OPER
TIES
BAHR
IA T
OWN
PTCL
DEFE
ANCE
HOU
SING
AUT
HORI
TY
LAKS
ON G
ROUP
OF C
OMPA
NY
BANK
ALF
ALAH
TELE
NOR
PAKI
STAN
PEPS
I COL
A IN
TERN
ATIO
NAL
HABI
B BA
NK LT
D
INDU
S MO
TOR
COMP
ANY
LTD
ALIF
AILA
AN
SPOR
TS B
OARD
PUN
JAB
USAI
D
HR C
ONSU
LTAN
T PV
T LT
D
GOVE
RNME
NT O
F SIN
DH
GUL A
HMED
TEX
TILE
MILL
S
GOVE
RNME
NT O
F KPK
0.0
1.0
2.0
3.0
4.0
5.0
6.0
TOP 20 Player by Spend from Publications and Magazines
March 2014
CONS
TRUC
TION
COM
PANI
ES
INST
ITUT
ES
BANK
S
GARM
ENTS
/FEBR
ICS/
LAW
NS
PUBL
ISHI
NG H
OUSE
S
GOVT
OF S
IND
GOVT
OF P
UNJA
B
WAT
CHES
/CLO
CKS
SHOP
S
CORP
ORAT
E IM
AGE
MEDI
CINE
HOSP
ITAL
S/ C
LINIC
S
HOTE
LS/R
ESTA
URAN
TS
CARS
/JEEP
S
MOBI
LE P
HONE
OPE
RATO
RS
INTE
RNET
SER
VICE
MISC
ELLA
NEOU
S
FEDE
RAL G
OVER
NMEN
T
FERT
ILIZE
RS
BEAU
TY C
REAM
S
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
TOP 20 Sub Categories by Spend from Publications and Magazines
March 2014
CONS
TRUC
TION
S
FASH
ION
GOVE
RNME
NT
EDUC
ATIO
N
FINAN
CIAL
SER
VICE
S
PUBL
ISHI
NG &
PRI
NTIN
G
PHAR
MACE
UTIC
ALS
RETA
IL OU
TLET
S
MISC
ELLA
NEOU
S
TOUR
ISM
VEHI
CLES
/SPA
RE P
ARTS
HOUS
EHOL
D/OF
FICE
GOOD
S
CORP
ORAT
E IM
AGE
TELE
COMM
UNIC
ATIO
N
DRIN
KS
SKIN
CAR
E
EXHI
BITI
ONS/
FEST
IVAL
S
FOOD
S
POST
AL&
NET
SERV
ICES
AGRI
CULT
URAL
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
TOP 20 Main Categories by Spend from Publications and Magazines
March 2014
JANG
DAW
N NE
WS
EXPR
ESS
TRIB
UNE
DAILY
EXP
RESS
THE
NEW
S
NAW
A-E-
WAQ
T
DAILY
TIM
ES
KHAB
RAIN
DAILY
KAW
ISH
THE
NATI
ON
PAKI
STAN
TOD
AY
BUSI
NESS
REC
ORDE
R
DAILY
UMM
AT
DAILY
DUN
YA
PAKI
STAN
OBS
ERVE
R
KAW
ISH
JASA
RAT
DAILY
PAK
ISTA
N
THE
FRON
TIER
POS
T
DAILY
DIN
0
5
10
15
20
25
30
TOP 20 Publications by Revenue March 2014
PUBLICATIONS95%
MAGAZINE5%
Publications vs MAGAZINES by Revenue March 2014
Category AnalysisMarch 2014
Amazing facts: In Mobile phone operators Telenor has 67% Share of Spend in the
Category and Warid has no activity on Print media in the Month of March. In TEA Category there are tow main Players Tapal and Unilever. Tapal has 5% SOS where as Unilever remain silent. In Mobile Set Category, Qmobile that is leader on TV and giving very tough time to its Competitors and other leading Spenders but there is 2% share of spend only on Print media. 6 Airlines, 6 Players from Paint category 20 Players from Pharma industry and 54 Players from Garments/Lawn remain active on Print media ,it may be surprising for some one. If any subscriber want to see the analysis of any other Category in April Please write us.
TELENOR PAKISTAN67%
MOBILINK PAKISTAN22%
PAK TELECOM MOBILE LIMITED
5%
CHINA MOBILE5%
Mobile Phone OperatorsMarch 2014
FATIMA FERTILIZERS COMPANY LTD53%
FAUJI FERTILIZERS COMPANY22%
PAKARAB FERTILIZERS20%
SYNGENTA INTERNATIONAL1%
GUARD AGRICULTRUAL RESEARCH & SERVICES PVT LTD
1%AURIGA POINT
1%
AgricultureMarch 2014
SAMSUNG ELECTRONICS58%
DANY TECHNOLOGIES19%
XPOD13%
HUAWEI7%
Q MOBILE2%
VOICE MOBILE2%
MOBILE PHONE SETSMarch 2014
TEAMarch 2014
GINSENG GREEN TEA
15%
KACHEHRI TEA21%
KHAAS CHAI26%
KTC TEA9%
PRIME MIXTURE TEA8%
TAPAL TEA5%
TETLEY GOLD TEA
9%
ZAIQA GOLD TEA7%
BRIGHTO PAINTS58%
MASTER PAINTS (PVT)LTD26%
HAPPILAC PAINT11%
UNION PAINT2%
CASA PAINTS1%
FERRY PAINTS1%
PAINTMarch 2014
AIR INDUS37%
EMIRATES AIRLINE33%
KUWAIT AIRWAYS11%
KATHAY PACIFIC
AIRLINES11%
ETIHAD AIRWAYS6%
PAKISTAN INTERNATIONAL AIR LINE2%
AIRLINEMarch 2014
THE VITAMINS COMPANYLASANI
WILLMAR SCHWABE GERMANYMPC HEALTH
ABBOTT LABORATORIESROCHE PHARMACEUTICALMARHABA LABORATORIES
MOHAMMAD HASHIM TAJIR SURMAMENS HEALTH
THE SCHAZOO PHARMACEUTICALYOHIMBE PLUS
UMER LABORATORIESHERBION NATURALS
NATURINA GMBH GERMANYNATURE BOUNTY
PHARM EVO (PVT) LTDA.R. LABORATORIES PVT LTD
MURINGAFITNESS & HERBS
QARSHI INDUSTRIES TAYYEBI DAWAKHANA
NAZIR HERBALS
0 500000 1000000 1500000 2000000 2500000 3000000 3500000 4000000 4500000 5000000
PHARMACEUTICALMarch 2014
GUL AHMED TEXTILE MILLSKHAADI LAWN
BONANZA GARMENTS SANA SAFINAZ GARMENTS
MAUSUMMERY LAWNRALPH LAUREN COLLECTION
ITTEHAD TEXTILEAL-KARAM TEXTILE
NISHAT LINEN GARMENTSORIGINS GARMENTS
BE BELLE INNERWEARORIENT TEXTILE MILLS
KAMAL LAWNAL ZOHAIB TEXTILE
LAKHANI SILK MILLS AL MIRAH LAWN
FIVE STAR CLASSICWARDA GARMENTSFIVE STAR TEXTILE
HIJABUNISA GARMENTSOTHERS
0 1000000 2000000 3000000 4000000 5000000 6000000
GARMETNS / LAWNSMarch 2014
For Queries-Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes: Phone: +9221-34289818, 34289819, 34583302 Fax: +9221 34576659
e-Contact: [email protected] [email protected]/mediatrackpk
For Queries-Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes: Phone: +9221-34289818, 34289819, 34583302 Fax: +9221 34576659
e-Contact: [email protected] [email protected]/mediatrackpk
