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Making Social Media Work for YouACE Conference, June 12, 2012
Peter Tö[email protected]
http://twitter.com/ptogel
Follow our PSA Team @: http://twitter.com/psamarketing
SOCIAL MEDIA TIMELINE
Email Usenet Listserver InternetRelay Chat
WebsitesGroupsChats
1st Social Networking
SitesClassmates.com
BlogsPodcasts
Wikis
mySpaceLinked in
Facebookflickr
twitterYouTube Pinterest
1971 1979 1984 1988 1991 1995 1998 20042003 20062005 20102007
tumblrustream
"In five to eight years they [Facebook] are going to disappear in the way that Yahoo has disappeared"
Eric Jackson, founder of Ironfire Capital
There are 5 billion mobile subscribers and only 1 billion desktops in the world.
64.2 million U.S. citizens use their mobile devices for social networking, with more than half of them doing so “almost every day.” – comScore
81 percent of the 78 million-plus unique visitors Facebook collects each month
arrive through smartphones. – comScore
Owners of mobile devices are increasingly multi-tasking while watching a TV program. – Nielsen
So how can you make social media work for you?
The internet is an ever-changing platform and you have to be prepared to adapt to its
advancements no matter how quickly they arrive.
You have to connect people with a passion
for a common interest.
Consider your audience: who, when, what, why, where, how...
Who reads your content? (Don’t answer everybody)
When does your audience read your content?
What device are they using to access your content?
What are their pain points?
Why should they care for your content?
Where do they want to access the information?
Where does your audience spend most of their online social time?
How do you know that you know your audience?
If you want to capture the attention, hearts, and minds of your audience,
it is important to have passion for your audience and to start thinking about how you can add
meaningful value to your audience’s life.
Devices influence the way your audience consumes your content.
Remember that they do not exist in isolation of one another, but rather have a complementary
relationship in your audiences’ lives.
Understanding how your audience behaves across multiple environments is the key for
you to stay ahead of the curve.
Consider your audience.
Connect people with a passion.
Add meaningful value to your audience’s life.
Present the content on the devices your audience uses.
Prepare to adapt to advancements.
Questions?Peter Tögel
[email protected]://twitter.com/ptogel
Follow our PSA Team @: http://twitter.com/psamarketing
Presentation can be found at:http://www.clemson.edu/public/web/social_media/
Sources:http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_US_Digital_Future_in_Focus
http://www.nielsen.com/us/en/insights/reports-downloads/2012/us-digital-consumer-report.html?status=successhttp://www.socialmediaexaminer.com
http://www.google.com/analyticshttp://www.mediabistro.comhttp://socialmediatoday.com/
