HIGHER EDUCATION TRENDS

FURTHER STUDIES DESTINATION

46% of students prefer to continue their tertiary education

within their home state

While another 40% look for opportunities overseas,

only 14% of students are considering institutions from out of state

MOTIVATION TO CONTINUE The top 3 factors that motivates a student to pursue a higher education qualification:

80% Career Advancement

72% Better salary

60% Opportunity to pursue course

of choice

COLLEGE/UNIVERSITY FEATURES THAT MATTER

71%

68%

46%

FEES

REPUTATION

FINANCIAL AID

STUDENT INSIGHTS ONLINE 94% 60% 88%

Have searched for a college

or university online

Social Media is either Very

Important or Important in searching for colleges

Will be highly likely or

likely to share info about colleges on social media

SOCIAL MEDIA & ONLINE TRENDS

1. Facebook (60%) is the No. 1 social media platform that students actively use to search for

colleges & universities, while Youtube (16%) & Blogs (12%) are 2nd & 3rd respectively

2. 66% of students have indicated that a college or university website as an important online

resource

3. Students will look for Course Info (50%), Institution Ranking (22%), Course Fees (19%) &

Financial Aid (9%) in that order when browsing through an institution’s website

4. Email (41%) is the communication media of choice students want to be engaged with. Others

are Calls (31%), WhatsApp (10%), SMS (8%), Facebook (7%) & Letters/Postcard (3%)

This survey was conducted online by EDUSEED MARKETING. Please visit our website at www.eduseed.webs.com