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Find out more about how the real estate & property sector is doing on the Internet.
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Global Internet Trends
With over 2 Billion users worldwide, and a large proportion of them in Asia
Number of Global Users on Rapid Rise
THE GLOBAL STATE OF INTERNET USERS, BY REGION:
2BTotal number ofInternet users
worldwide
14%Increase in number of
Internet usersWorldwide in 2010
With over 750 Million using it, if Facebook were a country it would be the 3rd Largest in the world!
70%20M 100M 152M 25BNumber of Facebook
apps installed everyday
Percentage ofFacebook usersOutside the U.S
New accountsadded on Twitter
In 2010
Estimated number of Blogs on the internet
Number of sent tweets on Twitter
in 2010
Social Media:More SHARING Around The World
By 2014, Mobile Internet usage will OVERTAKE Desktop Usage
Source: Mashable.com
Mobile Internet Growing Rapidly
Starting the Purchase Process Online is the NORM
MALAYSIAN INTERNET TRENDS
Internet Population Positioned to Grow Exponentially
Source: Internetworldstats.com
Using the Internet to Search is Uniformly Popular in Malaysia & Asia Pacific
Source: Comscore, State of The Internet with a Focus on Asia Pacific , July 2010
ONLINE ADVERTISING & REAL ESTATE
The Trouble withWord of Mouth
The Trouble faced with variousTypes of Advertising
The Trouble withOn-Site
Advertising
The Trouble withPrint Advertising
1) Internet advertising gives you access to a HUGE audienceThe Rapid Growth of the Internet and Mobile space hasseen more people spend more time on it all over the world
2) Internet advertising is targetedForget the costly newspaper advertisements, internet
advertising is targeted
3) Internet adverting enables good conversion tracking
Advertiser are able to track the number of impressions an ad gets (how many people see it), and the exact number of leads each of their ads/listings get
5 Simple Reasons to Advertise Online
4) Internet advertising has lower entry-level feesA fraction of the cost of newspaper/print/outdoor advertising, and so much more return on investment (ROI)
5) Internet advertising can be much cheaperBecause it is targeted, track able and measurable you can constantly optimise your spend for better ROI
5 Simple Reasons to Advertise Online
Source: Netpop research, Malaysia ROPO May 2009
Consumption Rates across Mediums
Internet gets
3.5xconsumptions
In Mature Markets, Online Advertising Has ALREADY Overtaken Print
Source: eMarketer “US Ad Spending: Online Outshines Other Media.” December 2010PEW RESEARCH CENTER’S PROJECT FOR EXCELLENCE IN JOURNALISM2011 STATE OF THE NEWS MEDIA
All But Two Types of Online Ads IncreaseIn Billions of Dollars
Online vs Print
• 87% of homebuyers used the Internet as an information source
• 77% of Internet homebuyers drove by or viewed a home they saw online
• 36% of buyers first found their home on the Internet
• 25% of FSBOs used the Internet to help sell their home
Source: US National Association of Realtors
Specifically in Real Estate...
THE IPROPERTY.COM GROUP
Our Network
iProperty.com Group is Asia’s Leading Online Property Group withoperations in Malaysia, Singapore , Hong Kong, Indonesia, Philippines and India
Potential exposure of over 2.75 million property hunters, investors, and enthusiasts in Indonesia, Malaysia, Singapore, Hong Kong, India and the
Philippines
iProperty Group’s Network
- Over 620,000 property listings- Over 20,000 real estate agent clients- Over 500 property developer clients- Generate over 350,000 leads every month
- Over 2,700,000 monthly unique visitors- Over 6 million monthly visits- Over 45 million monthly pageviews- Over 350,000 registered members