HIGHER EDUCATION TRENDS
FURTHER STUDIES DESTINATION
46% of students prefer to continue their tertiary education
within their home state
While another 40% look for opportunities overseas,
only 14% of students are considering institutions from out of state
MOTIVATION TO CONTINUE The top 3 factors that motivates a student to pursue a higher education qualification:
80% Career Advancement
72% Better salary
60% Opportunity to pursue course
of choice
COLLEGE/UNIVERSITY FEATURES THAT MATTER
71%
68%
46%
FEES
REPUTATION
FINANCIAL AID
STUDENT INSIGHTS ONLINE 94% 60% 88%
Have searched for a college
or university online
Social Media is either Very
Important or Important in searching for colleges
Will be highly likely or
likely to share info about colleges on social media
SOCIAL MEDIA & ONLINE TRENDS
1. Facebook (60%) is the No. 1 social media platform that students actively use to search for
colleges & universities, while Youtube (16%) & Blogs (12%) are 2nd & 3rd respectively
2. 66% of students have indicated that a college or university website as an important online
resource
3. Students will look for Course Info (50%), Institution Ranking (22%), Course Fees (19%) &
Financial Aid (9%) in that order when browsing through an institution’s website
4. Email (41%) is the communication media of choice students want to be engaged with. Others
are Calls (31%), WhatsApp (10%), SMS (8%), Facebook (7%) & Letters/Postcard (3%)
This survey was conducted online by EDUSEED MARKETING. Please visit our website at www.eduseed.webs.com