Genre ResearchKristy

Which Genre?

• I chose R&B/Pop

• One of my favorite genres

• I have a fair understanding of the genre and how the genre is structured

• Considered as a mainstream genre, popular amongst teenagers and young adults

• Easily earn profit/attract people to read magazine since it is considered as mainstream

Who are some R&B/Pop Artists?

Main Focus in terms of representations

• We will be focusing on the representation of females that are represented within music videos and images through analysis.

• Females are either seen as passive or active. (being looked at, or looking at someone/taking action towards something)

What are other people’s views on R&B?

Viewpoint on R&B/Hip-HopBy http://heathenmedia.co.uk/

Mulvey’s male gaze

What can we see..?

• From the blog post and also music video by 50cent, we can see that females are indeed seen as passive. They are objectified and are sexualized by wearing revealing outfits

• We can also see that Mulvey’s Male Gaze theory can also be applied

• Females looking seductive, posing sexually at the camera

What are people’s views on Pop music?

Females are still seen as a bit passive, male figure is still dominate breaks female character's heart

More of a gender quality genre that is represented

Females in pop culture (being passive.)-

Mulvey’s Male Gaze- phase one

We can see that some representations of females show that woman are seen as passive/objectified.

She’s so Lovely Music Video

• When female character kisses the male antagonist , he give the male protagonist a “look” of saying that “she belongs to me” objectified

• Male antagonist slaps female character’s buttocks sexual object where male releasessexual desire

• Male characters stare at her body (presumingbreast and buttocks)

• Focuses on female’s body and legs

Female representation-phase 2

Female presentation-phase 2 (cont.)

• Females now have the freedom to do what they want in terms of lifestyle and wellbeing.

• They have control over their own matters and lives without needing a dominate male character to fund their needs and wants

• Music video- Miss A- I don’t need a man

I don’t need a man Music Video

I don’t need a man explanation

• The lyrics focuses on females being independent and not needing to rely on men. “I pay all my rent” , “all the food and clothes..”shows they can live well enough without men

• Chorus- “ I don’t need a man” shows that woman don’t need males to do anything can live as happy as they are

• Card that father buys Gold star membershipMimics Tesco most basic membership card pun on men being rich and having loads of card showing off their wealth

• Females are empowered beings, are able to survive and live happily without the help of men

Conclusion

• The representation of female have evolved

• Movements of woman rights presented, influenced pop culturemaking people more accepted of females being empowered and strong

• “#HEFORSHE” campaign has gone virual after being promoted by film star- Emma Watson

• Has raised awareness of gender equality