Music Magazines:Target audiences

• Iconic Masthead• First Issue 1967• Based in New York City, USA• Rock magazine• Rolling Stone’s magazine’s target market is 18+• 61.3% are Men• 38.7% are Women

Age Percentage

18-24 25.5%

25-34 26.1%

35-44 20.9%

45-54 16.1%

55+ 11.4%

Race Percentage

White 73.9%

Black 12.4%

Asian 1.9%

Spanish/Hispanic Origin 16.4%

Other 12.3%

72% of readers are Employed and 22.4% of these are in Professional/Managerial jobs.

46.5% are single and 38.4% are Married

• The total circulation for Rolling Stone magazine in 2012 is 1,464,943.

• Rolling Stone magazines reader profile is:

“Rolling Stone goes beyond just taking the pulse of youth culture. Rolling Stone is the pulse of youth culture.Whether the subject is music, TV, Movies or politics – over 12 million young Americans trust and turn to Rolling Stone every two weeks to keep them up on the subjects they care about most. Bold stories. Big interviews. Insightful commentary. All delivered with energy and passion, irreverence and a point of view that defines its audience.”

• NME magazine’s target audience is mainly men aged 17-30

• 74% are Men and 26% are women• 42% of readers are students• The total circulation for NME in 2012 is

33,875 and it’s readership is 325,000

• Q magazine’s target market is 25 year olds• It’s total circulation for 2012 is 64,596• The readership is 411,000• Q magazine’s reader profile is: “Open minded experience seekers, the Q audience don’t define themselves by the music they listen to. Music is an important passion, but their love of music will never be to the detriment of their passions, such as film, sport and comedy.