Sugarbabes - Push the Button

Within the first eight seconds it is clear that the ‘Sugarbabes’ are a group as each singer is established with a close up of their face. c

Sugarbabes - Push the Button

The music video also establishes the setting although only the first picture is clear on the location.

Sugarbabes - Push the Button

Here are a variety of mid, close up and long shots used within the song – I have noticed that the person singing a certain section within the song tends to be at the font – in this case it is Heidi.

Sugarbabes - Push the Button

Here the singer Keisha has a part and is therefore focused on more by being at the font.

Here the singer Mutya is singing so has the camera on her – whilst the others dance in the background.

Sugarbabes - Push the Button

Although the Sugarbabes tend to be displayed as a group throughout the song, each singer also has a section of their own to show their individuality – they have their own colour background.

Sugarbabes - Push the Button

Even though the music video is mainly focused on the Sugarbabes, new charctersare introduced to enhance the narrative of the song.

Sugarbabes - Push the Button

All through the music video there is a strong narrative of each singer meeting a guy on a floor of a tall building.

Sugarbabes - Push the Button

To add to the music video there is a small dance routine consisting of basic, in sync moves.

Sugarbabes - Push the Button

Throughout the music video the shots tend to consist of either mid-shot or long-shot.

Mid Shots

Long Shots

Sugarbabes - Push the Button

Nevertheless there are one or two establishing shots and close ups.

Close Ups

Establishing Shots

Sugarbabes - Push the Button

The costumes appear very revealing and enhance the idea of ‘Male Gaze’. Although each individual shows lots of flesh, Mutya shows the most.

MutyaKeisha

Hiedi

Sugarbabes - Push the Button

Although it is not used very often, throughout the music video a black and white effect is used on sections.