Representation ideologies and values

These screen shots are from the music video for the song ‘gold, guns, girls’ by Metric.

The band is represented as quite stylish and as having modern, fairly expensive clothing.

The lyrics for the song are about how some people are never happy with what they have, ‘all the gold and the guns in the world couldn't get you off’, ‘is it ever going to be enough’. The song is about how people want more and more and other people lose out, hence the run down city environment the video is set in. People are too concerned with material possessions and power; they should just be living their lives. The video draws attention to this problem, showing it in a negative light through things such as the use of black and white.

This is common of the genre indie pop because it is usually fairly upbeat music that is about more serious issues/situations.

Cinematography and editing 1. Amy can fly

Mainly uses close ups to show each band member as this helps promote and introduce the band members but does cut to long shots to show them all as a band. It also helps show them as an indie and in the way of how they dress and their image. It also uses high tilt angles through out the video to vary the angles used. The video also uses cross cutting as it switches from the back story line to scenes of the band playing the song using a jump cut.

2. We are the in crowd. This band uses close up shots which links to their use of twitter as they use this to link from one story to another. The video uses a lot of panning aerial shots to help shot the band but when it goes to the individual stories it generally uses eyelevel mid close up shots and long shots to help see the people more clearly.

Mise-en-sceneMetric- gimme sympathy

The bands genre of indie pop and new wave is reflected through their clothes to give a brand identity and to relate their clothing to the genre of music. Their clothing also fits with the conventional idea of indie clothing- bold prints. The through the clothing in this shot you can clearly see who is the main singer and who are the band, because the band at the back are in black and the main singer is in a patterned dress.

Florence and the machine is a band that has a variety of genres, one being indie pop. As well as the indie fashion being bold prints , I think the fashion also looks quiet vintage, which is shown through Florence's dress sense. In a lot of Florence's music videos she looks quiet vintage in the fashion this creates a brand identity.