2009 Fall College Tour

8th Successful Year

The Game U College Tour is now Presenting

G3

Games Gear & Gadgets

The World’s Largest Live Gamer College Lifestyle Tour

CONSOLE PARTNERSHIP

Gaming as a Subculture

Sponsoring Games Gear & Gadgets offers your Brand a compelling platform to engage College Students and

Leverage the Cultural Influence as “Gamers”

Video Games have Evolved from just an Entertainment Medium to a Significant Barometer of Cultural Relevance which is now Larger than Music and Movies Combined

Our Tour is Expanding to Meet the Desires of College Students and will include: Video Games, PC Games, Hardware, iPods, Plasma Screens, Music Gear, Cell Phones, Headsets, Digital Gear, GPS & Stereo Gear

*National Retail Federation

**National Center for Education Stats

Gaming as a Synthesis

“College Students” are an arbiter of Lifestyle Trends, “First Adopters and First Movers” and users of “Tech Gear”

One (1) out of every Four (4) Male Students is an Early Adopter of Electronic Devices and Gear

Over 45% of all Students feel that Sampling a Product is the Leading Factor in their Purchasing Process

College Students spent $10.2 Billion “Gearing Up”

for the School Year.*

50% of College Students use a Laptop, 1.3MM have Cell Phones,

And, 41% Own an MP3 Player**

The Game U DNA

Ten (10) Major College Campus Tour

Five (5) Hour Live Event on College Campus

University Center and/or Outdoor Quad

Unlimited Video Game Play all Day

Hourly Competitive Gaming Tournaments

Cool Product Giveaways / Sampling

Live Music – Professionally Staged

DJ/MC „Pumping up the Crowd‟

Best Buy Environments & Demo

First Look at New and Unreleased Games

25+ High Tech HD Gaming Kiosks

Organic. Authentic. Unique.

U.C.L.A

USC

Arizona State University

University of New Mexico

University of Kansas

University of Nebraska

University of Oklahoma

Ohio State University

Boston College

Penn State University

* Tentative Schedule – Subject to Change, Approval and Routing

Game U 09 Potential Campuses

Best Buy Game Lounge

PC Laptop Cyber Bar

Launch of the New Best Buy Game „CRIME CRAFT‟

Launch of Best Buy Used Game Program

Best Buy Mobile Gaming Student Promotion

Hottest in BEST BUYGamer Lifestyle

Professionally Produced TV spotsAired on Networks such as SPIKE, MTV & WB

IGN.com Web Partnership1.5 Million Web Impressions on Game Spy

Full Page Ad in Video Game Magazines such as GamePro

Campus Invasion Street Teams with Flyers Promotional Posters

National PR Newswire Campaign

Online Social Networking Campaign

Integration into tour websites: www.gameulive.com

Tour Media & Marketing

Student Organization Official Event Sponsorship

Promotional Posters on Campus

Facebook Invites when available

Email Blast to Event Calendar Subscribers when available

Sidewalk Chalk Ad Campaigns when available

MySpace Group Invites when available

Editorials in Campus Newspapers when available

TV Spot used on Campus as Movie Trailer when available

Campus Marketing

Sponsor Rationale

Turnkey Event Marketing Solution

High ROI through Product Demonstration

Ten (10) Major Colleges

25,000+ College Student Attendees

250,000+ Student Enrollment

Over 2.5 Million College Student Impressions

Access „Hard to Reach‟ Demographic

Connection to First Adopters and Movers

Association with Popular Campus Event

Fully Integrated Tour and Event Branding

Game Live Producers

Game Live Events, based in Sausalito, California, is a leading edge video and computer game software marketing and production company.

Our firm specializes in creating, producing, managing and marketing live software presentations and exhibits for third party software publishers and hardware manufacturers in the Electronic Entertainment Industry.

The Game Live national tour presentations encompass high impact software demonstrations, cross media campaigns, integrated brand building and ROI conversion programs that provide software and hardware companies with efficient marketing programs that expand product awareness, evaluate consumer response and increase sales.

The Game Live Events state-of-the-art Gameport Touring System features a scalable 30+Screen PC and HD Video Kiosk System that enables end users in the 8 to 42 demographic age group with the opportunity to qualitatively preview XBOX and PC game titles from top tier software publishers. The scope of Game Live Events is to bring interactive, multi-platform „game play‟ preview experiences to purchase oriented consumers via exciting summary live events and presentations.

Corporate clients include THQ, Creative Labs, Axe, Ubi Soft Entertainment, Take Two Interactive / RockStar Games, Electronic Arts, (EA Sports, EA Games and EA Big), Midway, Activision, Eidos, Majesco, Universal Vivendi, AMD, Alienware Computers, ATI Technologies and Logitech to name just a few. Currently Game Live Events has produced 20+ national tours in over 200 venues.

Thank You for Reviewing our Presentation

Game Live 2009