Omni-Channel Development&

Marketing Automation Platform

Current Gaming Trends

Gaming Use Cases

ShepHertz App42

Platform Overview

ShepHertz App42

Platform Deep Dive

Agenda

Current Trends in Gaming

The Gaming Devices Breakdown

Source: https://fbinsights.files.wordpress.com/2016/07/facebookiq_gaming_infographic_final.pdf

Current Gaming Trends

Source: https://fbinsights.files.wordpress.com/2016/07/facebookiq_gaming_infographic_final.pdf

Current Gaming Trends

Source: https://fbinsights.files.wordpress.com/2016/07/facebookiq_gaming_infographic_final.pdf

Current Gaming Trends

Source: https://fbinsights.files.wordpress.com/2016/07/facebookiq_gaming_infographic_final.pdf

Use Cases in Gaming

User Acquisition

• Allow users to invite friends from

their phonebook for better

competition

• Social connect to add friends and

share leaderboards across social

media platforms

• Allow hints, in-app items and other

help in exchange of new users with

in-app referrals

• Get inspired from the topmost

segment of your users and target

similar people on Facebook

Engagement

• Inspire the gamers to play more, win more and always stay on top in social leaderboards

• Reward the players with incentives, tokens, or extra lives on completing any gaming event

• Get them to compete with their friends by inviting them from social media platforms

• Enable social sharing of all the moments, achievements or on completing any major event

• Implement real-time in-app chat for superior engagement

Retention

• Never lose the interest of your users by launching campaigns on all channels including push, email and in-app messages

• Target the users who have uninstalled the game on Facebook with attractive offers to bring them back

• Predict the propensity of the users to uninstall the game and send personalized notifications to re-engage them

Conversion

• A/B test push notifications to experiment and track which variant drives better open rates

• Grow your revenue with quick and easy implementation of in-app purchases

• Diminish cart abandonments by sending right message at the right time to ensure consistent purchases

Predictive Marketing

• Forecast the propensity of uninstalls and bring these users back with targeted campaigns

• Gain insights on the levels/screens your users will get stuck and push relevant info to them

• Taking behavioral attributes into account optimize and enhance games to drive better conversions and in-app purchases

ShepHertz App42 PlatformOverview

Why ShepHertz- One Stop solution

- Omni-channel Platform – Supports 18 Native Platforms- Big Data - Leverage Real time data generated by New age devices as well

offline- Time To Market - Launch use cases in hours than in weeks- End-to-End Solution - Single provider which offers you all the services with

committed SLAs and transparent/predictable pricing- API driven so existing investments does not get wasted.- Dependency of CMOs, Marketing & Product Heads on Tech is removed- Expose protected resources as APIs – To Partner Apps and systems- Deployment Model – Public, Dedicated, Hybrid & OnPremise

47+ Billion API Calls

150 Countries

43,000+ Customers

Continual Transformation Environment to build Omni-Channel Apps

Backend API Services

GamificationAutomation &

Actionable BigData

Integrate with other Apps by Exposing APIs

Launch Use Cases & Campaigns on Omni-Channels – Mobile, Web, Social, IoT, Wearables, TV, Kiosks/ATMs

App Behavior Legacy AppsReal Time Offline

Big Data

Transactional External AppsUnstructured

App42 Cloud API - Services

Actionable BigData- Everything you need to grow your App

Verticals

Server Locations

ShepHertz App42 PlatformDeep Dive

IoT AppsEnterprise Apps(External + Internal)

Omni-ChannelWearables

800+ APIs30+ Cloud Services

ActionableBigData

RealtimeMessaging System

APIManagement

App42 Cloud Ecosystem

IaaS Providers – IBM, vCloud Air, AWS, Azure HybridEnterpriseOnPremise

Acquisition

Gamification

Virality Campaigns –In-App Referrals

Social Posting

Engagement

Rewards Achievements, Gifting, Social Leaderboards

Push campaigns with A/B Testing,

Geo Targeting, Geo-Fencing

In-App Recommendation &

Messaging

Retention

App Remarketing on Facebook

Email Campaigns

Push notifications to users about to

churn(predictions)

Conversion

Funnel management & segmentation

Trigger based action e.g drop off points

Push Notifications to users about to

convert(Predictions)

Diagnostic Info

Analyse Act Monitor

Real-time Actionable Analytics

Define

• Events

• Properties

• Segments

• Campaigns

• Model

• Offline

Analyze

• App Data

• Behavior

• Flow

• Funnel

• Cohorts

• Effectiveness

Target

• Mobile & Web Push

• InApp

• Social

• Email

• Survey

• Web Push

Predict

• Classification

• Linear

• Anomaly

• Clustering (Recommendation)

App42 Actionable Analytics

• Send Push Notifications, Facebook Wall Posts, In-App Messages, Emails and Chat Pop-ups to Segmented Users

• Facebook Remarketing

• Strategize Push and In-App Campaigns

Segmenting and Targeting

• Track App Retention Metrics with User Cohorts

• Run User-Retention Campaigns and check success/failureCohort Analysis

• Real-time Session Tracking and Targeted Action

• Identify Drop-off Points

• User Session Time on various Page ViewsSession Tracking

• Forecast your users’ next moves and find out the propensity of churn and conversions

• Influence their next moves with personalized Push and Email campaignsPrediction Analysis

e.g. - “Trigger In-App Message if a User stays on a page for more than 30 seconds”

App Engagement and Retention

Advanced Segmentation based on Multiple Events and User Properties

e.g. - “Users of Age

25 from New Jersey

who started the App

today but did not

make a purchase”

Behavioural Segmentation

Event Based Achievements

Events

Reads multiple books

Bookworm

Owns many books

Bibliophile

Lends multiple books

Librarian

• Create achievements based on certain events to increase user recognition and easy engagement• Assign badges as soon as users do those events• Get to be creative in the badge design and names

ENTRYPOINT

EXITPOINT

DROP-OFFPOINTS

Engaging the user during these in-session drop off points based on real-time analytics (Enhancing in-

app Personalization)

Engaging the user at the entry point (can be

based on past session)

Engaging the user at the exit point based

on his current session activity

Send information

on DEALS

Send information on OFFERS

Send RECOMMENDATIONS

APP SESSION

Session Event Tracking

Type of Campaign

Target Audience

Date Range to run Campaign

Campaign Trigger (Event)

Message/Push Layout

Frequency of Occurrence

CTAs

Action Paths

Another Event A/B Test Custom Code URL

To run chain campaigns

Run Ad Campaigns

Set Real time In-App triggers to boost Conversion

Run Retention Campaigns

Schedule highly targeted Push Notifications

Run Chain Campaigns to progressively bring Users down the Sales Funnel

Campaigns

Dashboard

• Comprehensive Dashboard• Customizable• Daily Metrics Mails• Deep dive based on interest

Omni-Channel Dashboard

• Real-time App Installs

• Current Active Users

• Average Session Time

• Total current events

Web Push Notifications

Ability to Add Channels: The greatest thing about triggering the opt-in box to the user to click on allow or block is that you can enable them to choose the channels they would like to subscribe to instead of opting for all the notifications.

User Segmentation: In addition to enabling the users to choose channels, you can also segment them according to their demographics, behavior, activities, device type, etc. This further enhances your targeting and increases the conversion of your push messages up to 75%.

Push Automation: It is difficult to send out web push manually every time your user does any desired event. With the ability of marketing automation tools, you can create events that you consider are important and you may go ahead and create campaigns based on those events.

Unified Notifications

• Target customers based on User Behavior, Events & Properties, Offline Data

• Rich Notifications• Classification of users – Predictive• Schedule• Campaign Based• Personalized• A/B Test• Geo Target/ Geo Fencing• Configure Badge & Sound

Push Campaign for Geo Targeting Interactive map for selecting the

users in a particular location Select Country, State, City to send

targeted push Getting Geo location of various

users and then segmenting them to send targeted Push messages

Campaigns can be built for automated targeting to the users on the specific geo locations

Push Geo-Targeting Campaign Management

Push Geo-Fencing Campaign Management

Push Campaign for Geo Fencing Interactive map to select the

multiple Geo Fences A fence can be as small as 50

meters (Close to SBI Banks or ATMs)

Users can be targeted based on following cases

• Entering the fenced area• Exiting the fenced area• Dwelling inside the

fenced area

Define – Multi-level Segmentation

Insights – Active Users (DAU, WAU, MAU)Set Goals – Get trigger mail

Insights - Funnel Analysis

Create user flows - track drop off points & Target

Get accurate analysis of the screens where users mostly lose interest

Create specific campaigns to target them to move them further into the funnel for increased conversions

Insights - Cohort Analytics & Retention Marketing

Track returning users with smart cohort analytics Analyze the days having majority of non-returning users Monitor the activities accordingly Plan personalized campaigns to bring them before they churn

Insights – Avg. Session

Insights – Installs & Un-Installs

Campaign – Push, InApp, Survey, Social Post, Email, Virality, Lead Generation

Campaign - Push

Event based rich push notifications (include HTML, images, sound and badges, videos)

Geo-target people with location based push notifications

Create unlimited geo-fences across the world and run campaigns on people entering, exiting or dwelling for sometime in the fence

Run experiments on your push notifications with A/B/n testing to try out different copies, CTAs and graphics to see which one works best

In-app referrals

Implement growth hack in-app referral campaigns without any coding effort Choose among multiple sharing platforms Target users based on different segments to boost user acquisition

On Demand Targeting

Effectiveness – Compare Campaigns

Predict Analyze Target

• Define your Churn/Convert condition

• Get the user’s likelihood of Churn or Convert

• Know the reason of Churn or Conversion by looking at similar customer’s related activities

• Know the type of customers who are churning or converting by looking at similar customer’s attributes

• Target the segments by taking appropriate actions

• Send Push notifications, In-App Campaign or take other actions to reduce churn or increase conversion

Features

• Increase Conversion, reduce Churn

• Define your Churn/Convert condition

• Bucket your customers into High, Medium or Low likelihood of Churn/Conversion

• Know your bucketed customer’s related activities

• Know your bucketed customer’s related user attributes

• Take preventive action on bucketed segments to reduce churn or increase conversion

• Identify Problem Areas• Retain customer loyalty

Supports Classification, Regression, Anomaly Detection, Clustering

Predictive Analytics

Prediction Analysis

User interacts with your app/web

Added to custom list based on in-

app actions

User leaves Sees Remarketing ad on Facebook offering benefits and

suggestions

Banner prompts that user to return to your app/web

Completes the activities or takes

further actions

Remarketing - Facebook

Remarketing

Thank You