Evaluation question 4 and 5

WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

AND

HOW DID YOU ATTRACT/ADRESS YOUR AUDIENCE

TARGET AUDIENCEThe target audience for my film was:

• 16-25 both males and females

• Interested in chart music/ RnB/ hip hop

• Regular music listeners

The focus group was used in the process of my production as they contained people within my target audience thus their opinions and views could be used to help me produce a product which would focus at their target audience.

ATTRACTING MY TARGET AUDIENCEMy target audience consisted of both males and females alike.

The colours I used are mainly neutral dark colours of black and a bold red, both are neutral and not associated with any gender so can attract both genders. Research showed me that within my genre of magazine that males tended to heavily dominate it thus explains why I put more detail within attracting the male audience yet with the other colours of red and white also kept some sort of female attention as well as using female music idols such as Rihanna in there which in turn is enough to attract a female audience. I used a multiple number of models which were heavily largely males but the double page spread consisted of a female model and that page was a bit more female targeted as I wanted to attract the female audience, therefore adjustments to the layout and text were made to grab the eye of the female audience.

FRONT COVER

My front cover is very bold and quite bright instantly catching the eye and separating it from other magazines. The colour scheme of red, black, and white is relatively neutral and is a convention of this genre of magazine and reflect the type of audience I want to attract. The word “exclusive” suggests this magazine has something other magazines do not, this in turn draws the attention of the reader. The male model used also has a neutral pose which goes against the hegemonic norms of aggression associated with some types of magazines in this genre, this allows it to attract a female audience as well as a male one which would not of been possible if the model went with the hegemonic norm of aggression

CONTENTS PAGE

My contents page contains 3 different models toAttract the readers as each one has a different Story associated with them and shows that thisMagazine has a lot of exclusive content that otherMagazines do not. The layout of the contents is Unstructured like most magazines you see, as it Gives more of a free flowing type of effect which Can be correlated with the free flow of the music Genre of hip hop. The colour scheme is also Important as it is relatively neutral compared toThe heavy male dominance of the photos soTherefore keeps females attracted.

DOUBLE PAGE SPREADThis page was mainly targeting the female audience s both the contents page and front cover were heavily aimed at the male target audience. The words “from Poland to la stardom” entices the person to read on as they may be interested in the story as many hip hop artists have inspiring stories so it kind of follows the hegemonic norms. Yet it kept with the colour scheme as it is used within all the magazine to still keep males intrigued as well as females.The quote at the bottom is inspiring and mainly targeting

the female audience to keep their interests and gives it a personal connection to the reader as they gain in depth information into the models life, giving it exclusivity other magazines may not have.