Digital learning and gamification

Broker GoldieGamification & Digital Learning conferenceThursday 8 may 2014 - Mechelen

BazookBazookas

BAZOOKAS

Mobile interactive studio specialised in educational games and mobile applications.

Bazookas - Gamification & digital learning

Game We use game technicsFor several purposes and different sectors: Entertainment, marketing, HR, education…

BAZOOKASBazookas - Gamification & digital learning

MultiscWe create multiscreen experiences, all the way.From computers & smartphones to SmartTVs. The right platform for the right project, client and user centric.


GamifiWhat about gamification?


Yes it’s definition time… sorry for that ;)

GamifiGamificationis the use of game elements and game design techniques in a non-game contexts. A possible effective approach to convert passive users into active players via engagement and movitation.


ElemenGame elements

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ProgressionAchievement& rewards

Cascading information Countdowns

Levels

Quests


Social graphs Avatars Badges …

DesignGame design techniques


is the process of creating the rules and content of a game, through the design and application of its game mechanics to create gameplay.

Non gaNon-game contexts


School, business, social impact, personal improvement, specific targets…!

DesignBefore designing your game


What is your main reason for gamifying your product/service?What are your goals?What are the main benefits you expect to achieve?

GamifiGamification is hot70% of the top 2000 public companies worldwide will have at least 1 gamified application in 2014.Gartner


Real 2 Real life examples


http://www.youtube.com/watch?v=2lXh2n0aPyw&gl=BE

http://www.youtube.com/watch?v=iynzHWwJXaA

HR GaGamification for businessExample: Employee Referall programm


Referall programReward employees who apply new potential people for available outstanding company vacancies.

BAZOOKASColruytGroup - Gamification & serious games

http://www.youtube.com/watch?v=_7j4p49-FLc

HR GaGamification for trainingInternal communication


Internal communicationGame techniques can be used when you need to communicate with colleagues internally. Communicate about new values, vision and mission or even about NWOW? Gamified learning can do the trick on a very efficient and fun way.



This character embodies the ideal co-worker and acts as a cultural change agent for all employees.

Goldie

Case: Broker GoldieGoal: Communicate a new value to the employees via a custom made business game - it starts with you.!

Business: Real time sale figures for a number of goudengids.be products linked to the employees daily activity. What: an online broker game in which employees must generate profit by betting on goudengids.be products, based on a initial budget of Goldies. Act like it’s your own business and win a team incentive.



http://www.youtube.com/watch?v=XldVLWm9Rx8


Some statistics✤ Game was 2,5 month available to play ✤ Every players receives a start budget of 500 Goldies ✤ The winners budget collected 116.579 Goldies (x233)

!✤ 54% played the game at least once ✤ Over 35% where active players ✤ 26% of the players borrowed from the bank ✤ More then 37.000 transactions in the game for 1.1 million Goldies ✤ A group of people made more then 40 transactions

!✤ People played together and the winners team even had meetings to

discuss their tactics of buying and selling Goldies.


But why a game

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Flow experience

When challenges and

skills are balanced, time

flies…

8 reasons why games provide powerful learning experiences.

Active exploration Motivation Immersive Understand

Complex.Remember

longerSocial

contextContinuous

feedback

Active exploring instead of receive

passively information.

Learn by doing

Intrinsic motivation is

important. Get motivated to

learn and solve problems,

Feel like it’s real.Emotional

involvement.

Helps you to understand

complex processes and systems from

different angles.

Tell me, i will forget.

Show me, I will remember it.

People like to interact with each other.

Coorporate and compete.

Experimenting without risks. You

get constant feedback. Both about the game and your own progression.




Last but not leastUsing games to recruit, evaluate or educate people even before they enter your company or class…


http://www.youtube.com/watch?v=AhNW4uV-hro#t=66

Questions or remarks? Your feedback is welcome! Feel free to tweet them to @stefancolins

BAZOOKAS

Stefan Colins / bazookas.be Founder / Producer [email protected] @stefancolins & @bazookastudios

Thank you.


http://bazookas.be

Education

Digital learning and gamification