Embed Size (px)
DESCRIPTION
Citation preview
Shopping cuStomerS and powerful retailerS, cut-throat competition
retail & trade marketing
How do you get into the shopping consumer’s good graces? Competition is fierce. Suppliers wrestle with tightening margins and decreasing brand loyalty, while the battle among retailers has never been so tough.
What should you do as a retailer or supplier to hold your ground? Which strategy should you adopt in the fight for the shopper?
The Retail & Trade Marketing programme makes sure you are armed with the necessary foresight and resources.
for whom?
• Youareresponsibleformarketingconsumergoodsasasupplier or as a retailer (food or non-food).
• Youareasubcontractorforthosegroups(anadvertisingor promotion agency, a consultant, etc.).
added value for you and your company
• Youwillacquireathoroughknowledgeofretailandtrademarketing.
• Youwillunderstandthedifferencebetweentheconsumeras a shopper and as a user.
• Youwillgraspthesenseandnonsenseinvolvedinstrivingtowards a win-win-win relationship between suppliers, retailers and consumers.
Gino Van Ossel keeps close track of what happens in the world of retail & trade
meet your faculty
• Prof Gino Van Ossel is an authority in Retail & Trade Marketing.
• Patrick Molemans, Akzo Nobel, has wide-ranging experience in developing partnerships, for the Levis brand among others.
practical info
Dates and venues4 daysGhent Campus: 23, 30 April & 7, 14 May 2013
Language Dutch
Fee€ 3,095 (excl. 21% VAT)
the vlerick retail platform
Further improve your retail expertise: 4 afternoons for and by retailers.www.vlerick.com/retailplatform
programme deSign
Youwillbeamazedbyourkeennessforpractice.Departingfromwellfoundedtheory and concepts, we illustrate that with input from marketing practitioners andcasestudiesfrommanydifferentsectors.
Our speakers play a prominent role in the day-to-day retail & trade marketing of top companies. Draw inspiration from your fellow participants. Interaction and exchanging experiences will teach you a great deal. Together the programme participantsconstituteauniquemix,includingnotonlysuppliersandretailers,but also their subcontractors. The ideal blend for you to immerse yourself entirely in the distribution and retail world.
And there’s more. Our programme also includes a retail safari, which provides you with a fresh perspective on retail practices and loads of ideas on how to improve them.
module 1: retail BuSineSS model
• Whatdoestheretailer’sbusinessmodellooklike?• Howaretheretailbusinessdriversconnected?• Howcanyou,asa(brandedproduct)manufacturer,respondtothat?
module 2: Shopper marketing
• Howdocustomersshopandwhichshoppersegmentsexist?• Howcanyouinfluencebuyingbehaviourbywayofshoppermarketing?This
includes both shop choice and product choice. • Howcanweobservethisinshops?Timefortheretailsafari!
module 3: category management
• Howdoyouoptimisethesellingpowerofasingleproductcategory?• Whichinstrumentsareavailabletoanalyseandmapouttheperformanceofa
product category?• Whataretherolesoftheretailerandthebrandedproductmanufacturerinall
of this?
module 4: croSS-channel management
• Asasupplier,howdoyoudealwithvariousdistributionchannels?• Howdoyousetupacooperationwithindependenttradersandchains?• ShopperMarketing2.0:HowistheInternetinfluencingbuyingandshopping
behaviour?• HowcanyouusetheInternetinyourcross-channelapproach?Whatarethe
consequencesforretailmarketingandfortrademarketing?
www.vlerick.com/retailmarketing
apply now!
Please see Practical Info on the following page, or visit:
" From the programme’s broad spectrum emerge the missing links, which in turn promotes creativity and helps generate new ideas. Gino has the ability to deliver this in a dynamic and captivating way, thus avoiding tunnel vision among retailers. The retail business model provides structure. On the basis of up-to-date real-life examples, retail professionals have to face the fact that, in addition to being retailers, they mainly are also shoppers for other retailers. “Tom Lambert – Sales Director, A.S. Adventure
practical info
regiStration
Action!Registeronline.
Questions? Please contact:Ghita GreefGroup Product ManagerT: + 32 9 210 98 94F: + 32 9 210 97 [email protected] 19000 Ghent, Belgium
your certificate
If you take part in one of our programmes, you are entitled to a certificate from Vlerick Business School.
If you successfully complete an Executive Master Class, you can join the Vlerick Alumni Network, a worldwide network of over 16,000 alumni in 100 countries.
cancellation
Consult our cancellation conditions at: www.vlerick.com/conditions
our team iS here for you
online regiStration: quick & eaSy!
Register online via:
www.vlerick.com/ marketingprogrammeS
financial BenefitS for you?
• 10%discountforpayingmembersofVlerickAlumni• SMEportfolio:subsidiesforFlemishSMEs.• VlerickSocialProfitGrantsfororganisationsactivein
the social profit sector.
You’llfindmoreinfoat:www.vlerick.com/benefits
further improve your retail expertiSe:
• Vlerick Retail Platform 4 afternoons for and by retailers www.vlerick.be/retailplatform
• Vlerick Conversation Management Platform Become a successful Conversation Manager: 4 afternoons filled with interesting conceptual
frameworks and practice-based examples. www.vlerick.com/conversationplatform
Rian De BruyckerProgramme AdvisorT: + 32 9 210 98 [email protected]
Ghita GreefGroup Product ManagerT: + 32 9 210 98 [email protected]
Your contact details will be stored in a database of Vlerick Business School for the purpose of keeping you updated on our activities. Pursuant to the Belgian Law on privacy (Wet tot bescherming van de persoonlijke levenssfeer ten opzichte van de verwerking van persoonsgegevens) of 8 December 1992 you are entitled to inspection and correction of data related to you as kept by Vlerick Business School.
Yes,Iwouldliketostayup-to-dateabouttheactivitiesofVlerickBusinessSchoolviae-mail. No, I do not want to receive information about the activities of Vlerick Business School via e-mail.
Name First name M F
Function
Company
Company address N° bus
Postal code City
Country
Telephone Fax
Home address N° bus
Postal code City
Country
Home telephone
Invoice to be addressed to:
Name First name M F
(Only fill the section below if different from company address above)
Address N° bus
Postal code City
Country
VAT n°
I am paying member of Vlerick Alumni and enjoy a 10% reduction on this programme
Date - - Signature
Yes,Iwishtoapplyforthefollowingprogramme(s):
Introduction to Marketing Management Product Management Retail & Trade Marketing Strategic B2B Marketing Brand Management & Communication Executive Master Class in B2B Marketing & Sales
In addition, I wish to receive more information on the management programmes of Vlerick Business School that I have ticked on the reverse side of this form.
EXECUTIVE EDUCATION AND RESEARCH IN 2012-2013
MARKETING & SALES
ENGLISH
pleaSe return thiS form By fax or poSt to:
Vlerick Business School, attn. Ghita Greef,Reep 1, 9000 Ghent, Belgium, fax + 32 9 210 97 [email protected]/marketingprogrammes
application formmarketing & SaleS
I would like to receive information on the following programmes (please tick). Please return your contacting details to us by fax, e-mail or post.
general management Advanced Management Programme e
International Management Programme e
Middle Management Programme d
YoungManagementProgramme d & e
accounting & financial management Understanding Annual Reports d & e
Mastering Costs and Budgets d & e
Fundamentals of Financial Management d & e
Strategic Cost Management e Valuation of Companies e Executive Master Class in Controllership e
Executive Master Class in Corporate Finance e
Executive Master Class in Financial Analysis and Asset Management e
human reSource management HRM with Impact d
Compensation & Benefits d
Executive Master Class in Human Resource Management d
ict & BuSineSS proceSS management ICT-Management d
Business Process Management Workshop d & e
Excellence in Business Process Improvement e
Executive Master Class in Business Process Management e
Business Intelligence Workshop e
innovation management Strategising for Innovation e
Entrepreneurial Innovation e
Corporate Innovation Management e
Executive Master Class in Innovation & Entrepreneurship e
marketing & SaleS Introduction to Marketing Management d
Retail & Trade Marketing d
Brand Management & Communication d
Product Management d
Strategic Business-to-Business Marketing d
Executive Master Class in B2B Marketing and Sales e
operationS & Supply chain management Project Management d Purchasing Management e
Operational Excellence e
Executive Master Class in Supply Chain Management e
entrepreneurShip KMO Challenge d
KMO Excellence d
Entrepreneurship for Managers d
people management & leaderShip The People Manager d
Executive Decision Making d HowtoImproveYourEmotionalIntelligence d
Inspiring for Change d
Negotiating to Create Value d & e
Self-mastery d
Bestsellers read for you d
Strategy Strategy in Action e
executive maSter claSSeS Executive Master Class in B-to-B Marketing and Sales e
Executive Master Class in Business Process Management e
Executive Master Class in Controllership e
Executive Master Class in Corporate Finance e
Executive Master Class in Financial Analysis and Asset Management e
Executive Master Class in Human Resource Management d
Executive Master Class in Innovation & Entrepreneurship e
Executive Master Class in Supply Chain Management e
mBas Full-time MBA e
Executive MBA e
Executive MBA in Financial Services & Insurance e
maSterS Masters in Financial Management e
Masters in General Management e
Masters in Marketing Management e
d Programme in Dutch e Programme in English
more information on www.vlerick.com
the programmeS of vlerick BuSineSS School
