www.ridi.co.uk

Retail lighting inspiration

OUR FIRM COMMITMENT

‘The customer is King’ is rapidly becoming ‘The customer experience is King’ in the retail world as retailers acknowledge they need to work harder to win hearts and minds of customers and that lighting plays an essential role in transforming retail spaces.

Retailers increasingly acknowledge the powerful effect lighting can play in getting the brand message across and it is arguably a major factor in visualising the brand. This use of lighting to help forge brand identity is even more relevant in the changing face of online and physical shopping where the physical backdrop must truly showcase a brand.

At RIDI Lighting we recognise the opportunities that good retail lighting can offer and, from the diversity of projects we have encountered, we know what matters to you, our clients.

RIDI works passionately as a trustworthy lighting partner to retailers worldwide, working in close collaboration to realise the design ambitions of clients –some who need guidance on a more optimised solution than they had originally envisaged.

With the procurement of an LED fitting plant, we are now in the position to produce our own inhouse adapted LED modules to address the growing demands on LED lighting technology and design.

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The brands

Light fittings for the home

Technical luminaires, louvre luminaires, continuous lighting systems

Design-oriented luminaires

A CLOSE COLLABORATION

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Service is now seen as a prime requirement in the fast moving world of LED technology, sustainability and controllability.

RIDI Lighting are answering the demands of this challenge with their affordable german engineered lighting solutions, underpinned with a 5 star level of service.

We know that our retail clients have very clear objectives about how their stores should visually reflect their brand identity and our lighting has to match these objectives. As leaders and early adopters in the field of LED technology-we see this technology taking up space in retail at a rapid rate. The stakes for offering a full service, not just product supply and some design support are even higher; and future proofing the retail installation is more important than ever- not just supplying products, but accommodating onsite support and advice.

RIDI Lighting have answered these support requests with a 5 star service commitment to retailers:

• A committed, trustworthy and practical lighting partner- RIDI offer a quality German engineered product with consistently high levels of support,

‘You develop a rapport with somebody you trust, an individual relationship’

• Product focus and reliability- ensuring the right solution is provided, together with design support, for the required brand identity. Also ensuring reliable ongoing support in the form of spare parts supply for 10 years. We understand concerns in the industry on reliability of products and components where warrantees are based on extrapolation.

‘Ten year guarantee for spare parts….I think I heard that recently from RIDI….very useful’

• Clear and accurate information delivered on time to retail clients and their design teams. This is critical in the fast moving world where store developments and refurbishments happen at a continually rapid rate.

• Ongoing education and design support- including speedy responses for commercial questions which help support the business case for lighting- quotations, paybacks, concept proposals.

• Reliable onsite support for issues relating to delivery, installation, commissioning and all areas of after sales.

ACTIVE CUSTOMISATION

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There is always a need for close collaboration with our clients, who sometimes have a clear picture of what they expect from lighting to assist their customer journey instore; at other times they will need more input from the RIDI design team.

Our retail collaborators are ready to talk ideas and creativity to help elevate the physical retail environment onto a brand carrying platform.

This McArthur Glen shopping mall in Swindon realises the client’s vision of transforming a previously bland downlit space into a more architectural and visually appealing Mall. The LED high performance rings from the RIDI Spectral range greatly reduced the visual clutter on the underside of the canopies and added greater depth to the mall space. The designer Paul Tatum, Director of Future Projects commented

‘ When we found Spectral STORA LK we knew we had found exactly what we were looking for – a stylish low energy luminaire, built on a large scale. Spectral provided fantastic service, and we were delighted with the end result.’

A VISUAL BRAND NARRATIVE

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Good lighting in fashion retail involves the use of high levels of uniform light at high intensity on the shelves with minimal shadowing.

Accent lighting should be used where contrast is required and also to produce sparkle and shimmer, adding to the depth of detail.

Lighting should be integrated where possible into ceiling troughers and shelving to miniaturise the lighting points and highlight the branded products on display.

Fixtures with flexibility of beam angle allow continuity of design but with layers of application.

These lighting tasks have been skilfully employed at the Giorgio Armani display at Harrods. Ridi were asked to provide a flexible, discreet LED system to be housed in the existing ceiling coffers. A bespoke lighting solution was manufactured to fit into an existing metal box section for the ceiling. This ensures as seamless an integration with the existing ceiling architecture as possible. The resulting new lighting system received positive acclaim from the client.

ENERGY AND EMOTION

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For all supermarket retailers, the customer experience is still paramount but the size and volume of retail spaces to light also presents the client with energy saving opportunities like no other.

Smart lighting control can be a large part of this energy efficiency strategy and at Ridi we understand the importance of addressing the aesthetic needs required for a vibrant customer experience, whilst working hand in hand with the client to produce a scheme which ticks all of the energy boxes and reduces the carbon footprint.

Good lighting in supermarkets includes uniform and bright shelf lighting, with accent lighting to pick out certain shelves and merchandise.

Different merchandise requires its own unique treatment-food needs correct colour temperature and colour rendering (above > 90).

To differentiate different products like white goods and cosmetics cooler colour temperatures above 5000k are often used and inbuilt high intensity shelf lighting to accentuate products on display.

Light highlighting signage can also be used to assist the customer journey instore.

Our retail team can help with all of these ‘zones’ and are prepared to invest a lot of hard work to make sure the initial concept is one to be proud of before moving forward with the final roll out design.

Enhancing the journey

Ridi have matched whole-life efficiency savings and simple but effective lighting with Lidl’s basic value retailer image store. This uses the latest LINIA trunking system that offers a fast-fit, easily reconfigurable continuous lighting system.

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Direct/indirect T5 pendants are seamlessly integrated within the exposed services of this Sainsbury’s store. The use of parabolic louvres increases efficiency whilst also reflecting the more ‘industrial’ design of the interior.

SEAMLESS INTEGRATION

THEATRICAL EFFECTSReflecting the brand

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Good lighting in car showrooms helps create trust in the brand and build its identity in front of the customer. This is achieved through a blend of both diffused and directional lighting.

Diffused lighting helps accentuate the scale and quality of the models and directional lighting enhances the detail and also introduces a suggestion of movement.

Excellent colour rendering is required to also enhance the brand and reflect quality materials used.

A careful maintenance plan is required to consider tall ceilings in these environments.

Light scenes should be considered for day and night scene setting, with emphasis on energy saving during daylight hours and emphasis on creating a theatrical backdrop at night time to showcase the cars for dramatic effect.

CENTRE STAGEClean lines and sleek shapes

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The slim line design of the LINIA FLAT ensures a modern minimalistic feel to this De Kimpe VW showroom in Brussels. The simple design of this fitting means there is no visual clutter on the ceiling and keeps the customer’s attention on the cars displayed below. The precise white light from the wide beam spreads an even light across the vehicles, creating a clean and bright appearance throughout the showroom.

IMPROVED VISUAL QUALITY

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LEDs are now offering exciting possibilities to make retail displays really stand out. By choosing the right combination of both phosphors and chips the light can be tuned more vividly than with traditional light sources. Lamps are now available with exceptionally high colour rendering indices of up to 93 meeting the demands of most retailers who generally seek high quality light sources for accurate colour rendering.

This fast moving technology, combined with Ridi’s proprietary LED manufacturing capability gives us greater freedom in designing retail solutions. This facility now produces our own in-house adapted LED modules which means we can respond both swiftly and flexibly to the high demands of retail clients.

LEDs more attuned to retail

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Lighting large out of town retail outlets like DIY, furniture and hypermarket spaces requires a keen understanding and experience of sustainable lighting strategies across multiple large sites and developing a long term strategy together with the client, to be able to implement this .

All this means being a sound expert on LED technology and lighting control to offer a smart retail solution. RIDI worked with Decathlon to deliver a more cost effective solution without any major visible redesign to their stores. By switching to RIDI from their current supplier they were able to show a significant energy saving just down to a more efficient reflector design. In addition to this, the pre-wired LINIA system employed was significantly quicker to install and led to a 30% reduction in installation time.

SUSTAINABLE LIGHTING STRATEGIES Out of town

The lighting of escalator spaces instore requires great care as these are important transition spaces designed to attract customers to other floors in the building. Careful adherence to lighting levels and colour temperature is also required to ensure maximum safety for customers using the escalator stairs. Keen attention to energy and maintenance issues are essential due to the presence of high ceilings and increased difficult in replacement of lamps and gear.

Like many major retailers, John Lewis are striving to achieve increasingly ambitious energy targets, with current figures of less than 8w per m2. The advent of LED technology is allowing these sort of numbers to become a reality.

RIDI was challenged with lighting the three floor escalator at the John Lewis store in Exeter, but only from the underside of the escalators.

‘The range of luminaires that RIDI provides allowed us to choose the specific products that would fit the store’s needs exactly,’ says Mark Dowling of Dowling Blunt who designed the scheme. ‘The discreet modern style and high output of the EBD LED and the U-LINE MINI made them the ideal choice for John Lewis’.’

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SCALING NEW HEIGHTS Important transition spaces

FLUID DESIGN INSPIRATION

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RIDI’s Spectral brand works closely with architects and designers to offer endless possibilities for architectural lighting solutions – resulting in stunning designs with high performance technology, part of the RIDI trademark.

Bending the rules

TRUST, EXPERIENCE AND INSIGHT

WHAT WE PROVIDE

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We are passionate about retail lighting and excited to be working with an ever increasing list of clients. We realise that retail lighting is changing, and changing fast. We aim to be ahead of the game in terms of design vision, technology and support.

We put great emphasis on listening to and understanding the client’s brief, before working out how to turn this into a visualisation of their brand through the medium of light.

We want to inspire clients and their design teams about the amazing possibilities open to them with the intuitive use of light. We can demonstrate how light helps create the mood and emotion of their brand. Once the brief is crystallised and we understand how to create visual interest , our retail team then swing into action with the supporting technical remit and practical light treatment required.

Instore lighting is becoming increasingly theatrical and experiential and the Ridi retail team are here to provide the solutions.

Ridi’s 5 star service commitment to retailers means the development of a long term and trusted relationship with our clients, where we can explore new ways of thinking together, create innovative solutions and cement a roadmap for future co-operation.

An important part of our partnership is working closely with the manufacturing base and product development team in Germany. We organise dedicated retail visits to the factory not only to demonstrate the state of the art facilities and LED fitting plant but also to work closely with the manufacturing support team who get a full understanding of the client’s vision.

Local facilities in the UK like our head office and showroom in Harlow and new London showroom facility in Clerkenwell are also available for design and development meetings.

Visual interest through lighting – our philosophy

Insight and partnership

MALL OF BERLIN. RIDI Lighting together with a dedicated specials team from Spectral provided the complete solution for the recently opened premium shopping centre in the heart of Berlin. The team provided 4km of cove lighting using the versatile L-Tube LED package as the background scheme to the retail site. Throughout the rest of the project LED downlighters, various fabric pendants and external colour changing facade luminaires were used to differentiate the various zones.

SETTING THE SCENE

DYNAMIC LIGHTING EFFECTS

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Dynamic lighting control in retail environments allow the designer to create contrast and drama-essential to heighten attention for the customer instore and to create the right ambiance to buy.

The other great opportunity afforded by lighting control is creating a more sustainable design and the ability to significantly reduce the carbon footprint. Many blue chip retailers are now actively harvesting daylight instore to both save energy and to create a greater sense of well being for the customer.

The latest Tunable White LED luminaire technology makes it possible to obtain colour temperature changes using control systems and allow greater flexibility in design.

RIDI’s e-Control division has the expertise to handle controls solutions from simple energy saving ones to more complex IP based systems that can be monitored remotely. Our experience shows that whereby the right product is important, the implementation and planning are the areas where customers need most help. Where customers have used these services, they have valued the planning and after-sales support that has come with it. Invariably with lighting being emotive, fine adjustments and tuning will always be required and seldom works out of a box.

Our London showroom, in the heart of Clerkenwell

A sense of control

Spectral Lighting is the bespoke, architectural division of RIDI. Spectral and Forma 5 Furniture have collaborated to produce a dynamic state of the art showroom in Clerkenwell, London which is open to clients , designers and architects alike. The latest LED lighting technology equipped with smart wireless lighting control provides a theatrically lit backdrop to the modern furniture range of Forma 5. Different scene setting facilitated through the fixtures and control allow retailers to explore various lighting possibilities.

The space also shows the versatility now available with LED technology, of integrating light more seamlessly into the space and creating design possibilities previously unheard of, like the wave form of the Sinus LED range.

We invite you and the design team to meet us and explore design opportunities here in the heart of Clerkenwell.

For more information and to make a an appointment please contact enquiries@spectral-lighting.co.uk

© RIDI Lighting Ltd 2014 This brochure has been compiled with due care. Subject to printing and other errors. We reserve the right to make any formal or technical changes.

BCR 05/15 - XXk

RIDI Lighting Ltd., 8 & 9 The Marshgate Centre, Parkway, Harlow Business Park, Harlow, Essex CM19 5QPTelephone: 01279 450 882 Fax: 01279 451 169 • e-mail info@ridi.co.uk • www.ridi.co.uk

Quality guaranteedRIDI provides a 5 or 3 year warranty on its led modules, led control and other components (5 years for products with a nominal service life of ≥ 50,000 operating hours, 3 years for products with a nominal service life of < 50,000 operating hours). The warranty is applicable across Europe, but can also be extended on request to other countries. It covers exclusively product failures due to material, design or production faults.

10 year replacement parts guaranteeBecause RIDI produces its own LED modules and R-TUBE’s in-house at its Jungingen production plant in Germany, RIDI is able to provide a product manufacturing guarantee for a period of 10 years from the products point of initial release. This ensures that should you wish to change you store layout or replace products anything up to 10 years after your initial installation, you will always receive an equivalent product that will seamlessly integrate with your existing layout.

On site service guaranteeHere at RIDI we do not believe in a “fit and forget” service, we have the utmost confidence in the quality of our products and support the standard RIDI warranty with a dedicated in house service team who can service faults and carry out adaptations in the first few years of installation. This will remove the need for you to action your own in house team or electrical contractor to address any initial faults after install and beyond. Our team can also commission any control system supplied and will help train staff to use the system where needed.

YOUR RETAIL WARRANTY PROPOSAL