Prepared by:

Nazeem P V

DMS-SOM

Pondicherry University

Internet shopping is now gaining popularity because of its simplicity and ease of access

The retail sale implies business to consumer business (B2C)

SEARCH

To make a purchase a shopper have to find appropriate vendor.

It is similar to a consumer choosing a conventional shop for purchasing good.

PRE-SALES

HOW TO REACH ONLINE STORE Selecting a menu item or a button on the portal

Using the search engine

Following a link to the store

Selecting a page that has been advertised on other websites

Recommendations from friends

PRE SALES

There are mainly 3 stages in the execution stage

There will be index to make the search more feasible

Goods will be represented by a picture and description

Virtual reality of the goods makes the customer more attractive

Ordering of goods takes place by selecting the image or the name of the product or a selection box

Normal way of paying for online purchases are

Credit card

e – Cash

Internet banking

The goods have to be delivered at the right time

The delivery fastness and goods type determines the mode of transport

Some goods such as software or e-books can be delivered through online itself

Goods that customer don’t like can be taken back

Online support can be given

Telephonic support can be also given to the customers