A Crash Course on CreativityProfessor Tina Seelig,Stanford University

Assignment #2: Are YOU paying Attention?

Submitted by: Christine Kohl-Zaugg

OBSERVATIONS

ob·ser·va·tion/ ä̩bzər v̩āSHən/

NOUN: 1) The action or process of observing something or someone carefully or in order to gain information.2) The ability to notice significant details.

Once…only! Get the first time right!

Blur the linesSilence can sell

Exhilarate

Raw

V.I.P.

Attention

Trends

If…Organization

Senses (all)

Nature

TOP 7 INSIGHTS Involve all 5 SENSES (and more if you can;) Blur the lines… this is NOT about a store, this is an EXPERIENCE (and it beginswell before the customer even sets foot into the door!) It’s all about ATTENTION. Layout, colors, textures, flow, image, surroundings, DETAILS… Play to customers deep and innate connection to NATURE. It is very powerful! Use current (and upcoming) TECHNOLOGY, show your know the TRENDS On another hand… in our over-connected and over-stimulated world, RAW and simple speak to authenticity and is less confusing. The customer knows what he/she gets. Last but not least – you ONLY get 1 chance! CUSTOMER for LIFE vs. DAYFLY… a very different outcome, your choice!

IN

HIDDEN OPPORTUNITIES

Experiment with sounds/silencePlay with setting/layout/formTry out colors/textures/patternsTest & tap into primal emotions Dare to be different…

CREATE THE ULTIMATE EXPERIENCE!

There is more to a store than meets the eye… TOTAL IMMERSION IS KEY!