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Mastermind DiscussionStrengths, Weaknesses,
Opportunities, and Threats (SWOT) in the
University Press Industry
John J McAdamAuthor / Instructor / Business Planning Advisor
June 18, 2016
2
Introduction(s) The Brewery Story University Press Research Facts SWOT Mastermind Discussion – participatory
› Strengths› Weaknesses› Opportunities› Threats
Next Steps Post Conference Discussion Summary & Challenge
Agenda
3
The Brewery Story
4
Introduction(s) The Brewery Story University Press Research Facts SWOT Mastermind Discussion – participatory
› Strengths› Weaknesses› Opportunities› Threats
Next Steps Post Conference Discussion Summary & Challenge
Agenda
5
2015 Backlists $/Front lists $ = 1.94x 2015 e-Book Backlist $ / Front list $ =
3.8x Average Unit Sales per Title < 500
University Press Research Facts2015 – 2012 Revenue (from AAUP)
2011 2012 2013 2014 201595
100
105
110
115
120
Average # Titles Published
Avg Titles Published
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Editorial Expense as % Sales = increasing Salaries + Wages + Benefits = increasing Sales and Marketing Methods $ Spend
1. Sales Commissions = flat2. Travel & Entertainment = flat3. Catalogs & Trade Adv. = flat to slight decline4. Coop Advertising = increasing5. Direct Mail = decreasing6. Consumer Advertising = flat7. Publicity = flat8. Exhibits = flat (high $)9. E-Marketing = increasing (low $)10. Other Promotions = slight increase
Marketing Compensation $/ Marketing Spend $ = 1.2 x
University Press Research Facts2015 – 2012 Expenses from AAUP
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University Press Research FactsInside the Information Industry (NAICS)
Book Publish
ers
Periodica
l Publish
ers
Exclusiv
e Inter
net Publish
ers$0
$30,000$60,000$90,000
Revenue (in millions, 2012)
1997200220072012$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
BookPublishingInformation
Revenue Trends (in Millions) by Year
• Revenue in Information is growing 4.5 times as fast as Book Publishing• Recordings = flat growth• Telecommunications = slow growth• Broadcasting, Data Processing, and Data Hosting = fast growth• Other Information Services = exponential growth
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Introduction(s) The Brewery Story University Press Research Facts SWOT Mastermind Discussion – participatory
› Strengths› Weaknesses› Opportunities› Threats
Next Steps Post Conference Discussion Summary & Challenge
Agenda
9
10
Introduction(s) The Brewery Story University Press Research Facts SWOT Mastermind Discussion – participatory
› Strengths› Weaknesses› Opportunities› Threats
Next Steps Post Conference Discussion Summary & Challenge
Agenda
11
Next Steps Get SWOT Mastermind Industry Results by [email protected] with AAUP16SWOT in the email headline Get a blank SWOT worksheet by emailing
[email protected] Complete a SWOT for Your Press while meeting with your
team Focus on your Strengths and pursue appropriate
Opportunities for your university press Need feedback, guidance, or an advisory sounding board?
› Email [email protected] › Schedule a free 30-minute feedback session
• Schedule at https://www.timetrade.com/book/T1HJK
Introduction(s) The Brewery Story University Press Research Facts SWOT Mastermind Discussion – participatory
› Strengths› Weaknesses› Opportunities› Threats
Next Steps Post Conference Discussion Summary & Challenge
Agenda
12
13
SWOT Mastermind University Press Discussion Summary
Challenge your press to innovate
Wrap up
Discussion Summary & Challenge
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John J. McAdam Pioneer Business Ventures, Inc. 74 Alexauken Creek Road Lambertville, NJ 08530 (609) 460-4531 Desk (609) 460-4568 Fax Business Email: [email protected] Schedule a free 30-minute feedback session
at https://www.timetrade.com/book/T1HJK
Questions and Answers
