1. E-books for direct sales, free copies, and promotion
Dean Blobaum
The University of Chicago Press

2. A few words about pricing
An algorithm is a good thing.
But its OK to make distinctions.
Journals have a good idea.
$9.99 is not the only number.
Expect change.
3. What the numbers say
Fiction, genre fiction, and narrative non-fiction have relatively higher e-book sales.
Backlist does better than frontlist.
Course books have relatively lower sales.
So, what narrative backlist do you have?
4. Chicago Digital Editions
Began in June 2009 with 700 titles in Adobe Digital Edition format.
BiblioVault is the provider, CDC shopping cart handles transaction.
5. 6. Chicago Digital Editions 2
ADE e-books can be read on most devices using software or apps. But not on Kindle.
Currently 1,700 titles.
Full price and $7 for 30 days.
7. 8. 9. Chicago Digital Editions 3
Sales about $25,000 annual rate.
Represents about 6% of our website sales.
Also use ADEs for review, comp, and text exam copies.
10. 11. Why give e-books away?
We have e-books!
Download and use the platform.
Publicity for Press.
Attention to a new title.
Attention for an author.
and get user feedback.
12. 13. 14. 15. 16. 17. 18. 19. 20. 1995 four volume edition
21. The first e-book of twelve
22. 23. 24. Time to experiment