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Katie Hope shared the experience of MIT Press and partners in launching the University Presses in Space cooperative marketing site.
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The Presses
The University of Arizona Press
University of Akron Press
Cambridge University Press
University of Chicago Press
Columbia University Press
University Press of Florida
University Press of Kentucky
Georgetown University Press
Johns Hopkins University Press
University of Minnesota Press
The MIT Press
National Academies Press
University of Nebraska Press
Princeton University Press
Purdue University Press
RAND Corporation
SUNY Press
Texas A & M University Press
University of Texas Press
Wesleyan University Press
•
Press Marketing Efforts
What’s Next?
•Scalability• Expedite with a template• Other areas
•Fulfillment/Shopping cart
•Cross press marketing• Discoverability
• Original content
• Bundling
• Book clubs
• Author involvement
• Community (space geeks like to interact)
• iupinspace.org
THANKS