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FINANCIALLY ADVANCED A better way to meet your financial goals McAdam Financially Advanced

A McAdam Brochure

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Page 1: A McAdam Brochure

FINANCIALLY ADVANCED™A better way to meet your financial goals

McAdamFinancially Advanced™

Page 2: A McAdam Brochure

 

     

Being  financially  advanced  requires  a  whole  new  level  of  thinking  and  doing.    At  McAdam,  we’ve  completely  reinvented  the  concept  of  financial  advice  to  take  you  and  your  future  to  a  whole  new  level.  Unlike  most  advisors,  we  go  beyond  the  traditional  focus  on  your  personal  and  financial  life.  We  also  consider  an  additional,  more  important  driver  of  your  financial  picture—your  profession.    Years  of  research  and  experience  have  taught  us  that  your  profession  —  what  you  do,  where  you  do  it  and  how  you  do  it  —  has  the  greatest  influence  on  your  finances  and  future.  That’s  why  we’ve  designed  it  as  the  core  foundation  of  our  proven  Advanced  Advisory  Model  TM.    About  Us  We  are  expanding  our  advisor  force  and  looking  for  motivated  candidates  that  are  passionate  about  being  a  Financial  Advisor  and  building  a  career  in  that  field.  Managing  over  $1  billion  in  assets,  advisors  serve  clientele  with  advanced  planning  in  niche  markets  such  as;  professors,  attorneys,  doctors  and  employees  with  complex  benefits.    We  have  a  great  company  culture,  on-­‐going  training,  career  growth  opportunities,  and  a  team  that  has  fun  while  making  good  money.      Products  and  Services  As  an  independent  advisory  firm  associated  with  Charles  Schwab  and  Pursche  Kaplan  Sterling  (PKS),  our  clients  have  access  to  a  wide-­‐range  of  services,  products  and  strategies,  including:    

• Wealth  Management  • Financial  Planning  • Advanced  Tax  and  Insurance  Strategies  • Business  Owner  Services  

What  a  financial  advisor  does:  • Identifies  and  sets  appointments  with  potential  clients  in  teams  • Works  closely  with  a  mentor  to  meet  with  clients  to  assess  their  financial  needs    • Designs,  develops,  and  implements  a  team-­‐based  marketing  plan  • Develops  a  customized  financial  plan  to  address  each  client’s  outlined  goals  • Maintains  strong  relationships  with  clients,  helping  them  to  track  their  progress  over  time  • Provides  ongoing  consultation  and  support  

Additional  Requirements  of  the  role:  • Pursuing  bachelor’s  degree  in  business  or  industry  related  field  (Marketing,  Finance,  Accounting,  etc.)  • Ability  to  obtain  licenses  • Advisors  in  our  program  benefit  from  uncapped  earning  potential.  Top  advisors  can  make  $100,000+  in  their  first  year.  

Advisors  must  be  comfortable  with  the  majority  of  their  compensation  coming  from  their  results.    • U.S.  Citizen  or  Permanent  Resident  

 Please  visit  our  website  at  www.mcadamfa.com      Securities  offered  through  Purshe  Kaplan  Sterling  Investments,  Member  FINRA/SIPC    Headquartered  at  18  Corporate  Woods  Blvd.,  Albany,  NY  12211.  Purshe  Kaplan  Sterling  Investments  and  McAdam  LLC  are  not  affiliated  companies.    

Recruiter  Contact  Information:  Jessica  Sanders                [email protected]                215.399.9345  

Page 3: A McAdam Brochure

Being financially advanced requires a whole new level of thinking and doing.

At McAdam, we’ve completely reinvented the concept of financial advice to take you and your future to a whole new level. Unlike most advisors, we go beyond the traditional focus on your personal and financial life. We also consider an additional, more important driver of your financial picture—your profession.

Years of research and experience have taught us that your profession — what you do, where you do it and how you do it — has the greatest influence on your finances and future. That’s why we’ve designed it as the core foundation of our proven Advanced Advisory ModelTM. With one of the largest financial networks in the country that includes hundreds of advisors across six offices, our integrated platform of services, tools and experience helps put your financial picture into better focus. It isn’t just a small step forward in financial advice—it’s Financially AdvancedTM.

Improved clarity and control of your financial future

Profession-driven, tailored advisory approach

Integrated services tailored for each life stage

Advanced financial research and information

Advanced technology and consolidated asset reporting platform

Online client portal for 24/7 information and insights

Advanced planning tools and resources

Expanded network access to individualized services

What Financially Advanced™ Means to You

Financially Advanced™

A better way to meet your financial goals

Page 4: A McAdam Brochure

FIN

ANCI

AL

PERSON

AL

PROFESSIONAL

Advanced Advisory Model™

Career Landscapeo Anticipated financial trajectorieso Industry growth trendso Compensation modelso Equity opportunities

Benefits Landscapeo 401(k) strategieso Health plan considerationso Comprehensive insurance planningo Deferred compensation strategieso Stock options strategies

Productso Advanced investment strategies o Reporting and analysis toolso Client access to aggregated online accounts o Financial calculators

Lifestyleo Fixed spending analysiso Discretionary spending analysis o Risk tolerance profileo Life stage planning

Familyo Life insurance strategieso Income protection planningo College planningo Family trust planningo Comprehensive estate planning

Retiremento Retirement goal analysiso Retirement lifestyle planningo Specialized income portfolio planningo Succession planning strategies

Special Needso Short-term goalso Unique health concernso Family hardships

Knowledgeo Investment advisors with industry certificationso Decades of combined experienceo Global research and insights o Broad client scenario expertise

Trendso Short-term trend strategieso Alternative financial products and services o Long-term hedge strategies

Opportunitieso Emerging marketso Unique valuationso Industry/sector risk analysis

Risk Landscapeo High-risk promotionso Travelo Cash reserve layering

Investment Landscapeo Access to capital o Entrepreneurial ventureso Strategic partner dealso Participation in capital markets

McAdam

The Advanced Advisory Model™

McAdam’s Advanced Advisory Model™ is an intelligent advisory model that integrates all three areas of financial planning: the financial, the personal — and the professional.

Each profession has its own unique patterns of career and financial inflection points. With our advanced knowledge and deep experience with professions and their challenges and opportunities, we help you make the most informed decisions at each step and provide you with a whole new level of clarity and control.

Page 5: A McAdam Brochure

McAdamFinancially Advanced™

Financial Planning• 401(k) Strategies• Retirement Planning• Tax and Insurance Strategies• Employer Benefits Optimization• Education Planning• Estate Planning

Wealth Management• Investment Advisory Services• Tax-Sensitive Investment Management• Investment Income Strategies• Alternative Investment Strategies• Specialized Separately Managed Account Access

Advanced Tax and Insurance Strategies • Advanced Tax Strategies• Actuarial Plan Design• Advanced Insurance Architecture • Advanced Estate Strategies

Business Owner Services • Business Continuity Planning• Owner and Executive Compensation Plans• Qualified Retirement Plans• Key Employee Retention Plans• Business Succession Planning

Products and Services

As an independent advisory firm associated with Charles Schwab and Pursche Kaplan Sterling (PKS), our clients have access to a wide-range of services, products and strategies, including:

Page 6: A McAdam Brochure

Shane M. SweigartField Vice PresidentFinancial Advisor

1880 John F. Kennedy Blvd. Suite 1600Philadelphia, PA 19103

Phone: 215.399.9362Email: [email protected]

Our Mission Our Vision

Provide select clients with an industry leading financial planning experience focused on assessing goals and implementing strategies that really work.

Deliver top tier training, resources, and career development systems that will support the career growth of industry leading financial advisors.

Guiding Principles Guiding Values

1. Compliance: Do what’s right and follow the rules

2. Respect: Yourself, co-workers, and clients

3. Integrity: You are as good as your word

4. Client comes first: Educate, implement, service

1. Excellence: Strive to be the best YOU can be EVERY DAY

2. Personal Responsibility: You own your own development

3. Maximize each day: Big Results come from doing the little things right every day

4. Be Prepared: Opportunities will come. Be Ready

5. Diversity: All people are different. Don’t say things behind someone’s back you wouldn’t say to their face.

6. Have Fun

“Thank you for coming to learn more about McAdam. We are excited that you have taken the first step to explore the opportunity of becoming a successful financial advisor. We wish you the best of luck in the interview process.”

- Shane M. Sweigart

Date: _____________ Time: _____________

Page 7: A McAdam Brochure

Top Achiever Silver/Gold Team Platinum Team Presidents Advisory Council

Mastery level of ability to make all phone calls

Fully implemented marketing plan to acquire 30 clients per year

Fully implemented marketing plan in order to acquire 50 clients per year

Fully implemented marketing plan to acquire 75-100 clients per year

Ability to conduct approach first meeting

Segmented client base into service model

30 clients per year from referrals 50 clients per year through referrals

Ability to effectively ask and receive referrals

Fully implemented client service model

Client Service Coordinator hired into practice

Full time operations director in practice

Ability to conduct a money guide pro plan from start to finish

Full integration and implementation of CRM system

Pass modules 3-5 of CFP Study and pass CLU designation

Ability to conduct data gathering meeting

Full understanding of uses of annuities, mutual funds and other investment products on the platform

Pass CFP Comprehensive Hire 3 representatives into group practice

Have a fully implemented lead management system in CRM

Full understanding of uses of permanent life insurance products for advanced case analysis

Pass first module of CLU All processes in practice replicable through manuals, checklists and tracking

Full understanding of variable and indexed annuities and mutual funds

Board member of a local community association

President or Chairman of local community association

PAC model week nearly 100% client facing

Have a full understanding of the features and benefits of permanent life insurance

Fully integrated, custom design, model work week

Advanced understanding of business planning including NQ deferred comp and business succession planning

Structured business plan to ensure compliance and client service model

Have full understanding of the features and benefits of term life insurance

15 new clients per year from referrals

Take on Jr associate to begin integration of practice in order to grow the practice to the next level

Serve on McAdam Financial Group PAC to help shape the future of the firm

General understanding of the flow of business

Study and pass first 2 modules of CFP

Participate in Mastermind Study group

Integration of strategic partnerships

Have tracking system in place to understand and identify opportunities in activity management system

Study and pass your CRPC exam Attend Platinum Team Conference Best practice teacher and mentor for peers trying to become metallic team producers

Full understanding of monthly requirements around compliance

Have COI relationships with an attorney, accountant, mortgage broker and real estate agent

Have Bank / Credit Union strategic partnership

Advanced understanding of all in-vestment and risk product strategies to serve the mass affluent market

Full understanding of ING presents software

Full understanding of ING Presents software, BMZ marketing online, Forefield

Advanced understanding of running a compliant organization

Vision based business plan aligned with growth of organization by 20% per year

Detailed marketing plan from week 30 in order to qualify for metallic team

Working knowledge of investment planning and advisory platform

Advanced knowledge of managed money products for investment planning

Fully integrated COI relationships with tax and estate planning professionals

See 6 people per week, average See 12 people per week, average See 20 people per week, average See 30 plus people per week, average

Results Qualifiers

$75K to GRID and 20 plans $125K/150K to GRID $375K to GRID $650K to GRID

Advisor Development Path

McAdamF i n a n c i a l G r o u pA leading distributor for ING Financial Partners

Advisor Development Path

Page 8: A McAdam Brochure

Financial Advisor Advisor Coach District Manager Field Vice PresidentResponsibilities

Develop complex plans in order to help clients analyze their financial situation to maximize wealth

Perform all of the functions of a Financial Advisor as listed Perform all of the functions of a Financial Advisor and Advisor Coach as listed

Perform all of the functions of a Financial Advisor, Advisor Coach, and District Manager as listed

Work with your leader to design, develop, and implement marketing plans in order to grow the organization's business

Begin the development of people by doing field coverage and acting as a mentor for new financial advisors in the business

Assist in the business planning design and development which includes vision, goals, budgeting, forecasting and implementation

Establish and set the overall vision of the organization

Act as a liaison between new/existing clients and the products/vehicles we provide through numerous vendors

Assist in the implementation of organizational initiatives that were developed with the district manager and FVP to drive processes such as budgets, client acquisition, client service or overall production per advisor

Grow the organization by personally recruiting advisors Uphold the regulatory requirements of the NASD and state insurance departments. This is done by providing overall supervision of the organization

Analyze clients assets and design complex asset allocation analysis to provide wealth management advice strategies to clients

Assist new advisor development training by doing joint field work with new FA's

Train new FA's on advanced market case work through joint field work, classroom training, and 1-1 mentoring

Define process and work with District Managers and Advisor Coach to grow the business through new advisor selection and growth of productivity

Begin the process of personal development by starting to acquire professional designations such as CFP, CHFC, CRPC, CLU, AWMA

Begin the regulatory requirements needed to supervise FA's as a District Manager. This includes testing requirements such as Series 24, 7, 66

Uphold the regulatory requirements through conducting annual office inspections, audits, and general supervision

Be a community leader that supports diversity, community development, and overall "good citizenship"

Act in a business development capacity to begin the development of a professional practice for the organization

Provide assistance with advanced cases to design solutions for clients

Be the process owner of organizational initiatives which will include design, planning, implementation tracking, and accountability

Manage the real estate, acquisitions, operations, FA's, and recruiting departments

Develop risk transfer analysis and solutions for clients to ensure the appropriate amount of protection for their family

Provide leadership in the organization around compliance, ethics, culture and professionalism

Work with organizational specialist to partner in order to achieve common goals in increasing investment sales, client acquisition and insurance.

Develop leaders through implementation of process, structure, mentoring, classroom, and active recruiting of more leaders

Attend leadership development, mentor and training programs

Complete at least one professional designation Continue personal development participate in corporate and industry sponsored trainings

Continue personal development by serving in industry related board functions

Be involved in the growth of your site by innovating and contributing new ideas

Participate in business planning to continue to develop advisors through productivity and efficiency processes

Obtain at least 1 professional designation in addition to getting a Series 24 license.

Continue to develop by obtaining 3rd professional designation

Typical Time FramesOne - Two Years Two - Five Years Three - Seven Years Five - Eight Years

Compensation Range

$0 - $85,000+ Advisor Compensation plus opportunities to be considered for District Manager 50,000 - $250,000 + $100,000 - $500,000 +

Performance ExpectationsMercury Award - 35,000 to GRID and 10 FP's Silver Team- $125,000 GRID Gold Team - $150,000 GRID Organizational growth of 20% + per year

1st year top achiever At least one professional designation At least two professional designations Compliance orientated organization

35 new clients 35 new clients 10 new clients & 5 personally recruitied Advisors Grow by 30+ new advisors per year.

Fast Track Leadership Development Plan

McAdamF i n a n c i a l G r o u pA leading distributor for ING Financial Partners

For registered representative use only. Not for distribution to the public.

Fast Track Leadership Development Plan

Page 9: A McAdam Brochure

Financial Planning Firm McAdam Launches Independent RIA

Philadelphia PA– October 23, 2014 – McAdam, the Philadelphia-based boutique financial planning firm with nearly 200 advisors managing nearly $1 billion in assets, announced today it has launched a new Registered Investment Advisory (RIA) entity serving their fee-only independent financial advisors and their clients. The formalization of McAdam is the final step toward open architecture and product and service transparency for advisors and clients. At the RIA, Charles Schwab will be providing all custodial services.

Since its founding in 2008, the firm has been affiliated with Voya Financial Advisors, Inc., formerly ING Financial Partners, Inc. (“ING”). Effective October 3, 2014, the firm is now affiliating with Purshe Kaplan Sterling Investments (“PKS”) as their new full-service broker/dealer.

“We see this as a critical part of our evolution as a leader for both clients and advisors in the personal financial services space,” said Michael McAdam, founder and CEO. “Launch-ing this fee and commission RIA hybrid model is the final step toward true open architec-ture.”

RIA hybrid models combine the unbiased broad access to world-wide products and servic-es, with the high-touch relationships and service of a truly independent brokerage platform.

“This move allows us to make key operational improvements to virtually every part of our business,” said McAdam. “Back in 2008, ING was the ideal foundational partner for us. But today we see ourselves as an entirely new breed of financial services firm -- on the front end of the RIA hybrid trend.” The McAdam launch is part of a small but growing trend of traditional firms who are be-coming hybrid RIAs, typically offering fee-based investment accounts and broad financial planning services. As part of its launch, the firm plans to introduce a new branded identity, website, advisor and client portals, state-of-the-art dashboards and a national targeted marketing platform.

The number of wealth managers who registered as investment advisers grew at an annual rate of 8 percent between 2004 and 2012, while brokers at traditional firms fell by an aver-age of 1.2 percent in those years, according to Cerulli Associates, a Boston-based wealth management consulting firm.

Combines Access, Service and Technology in Hybrid Model