RAMON DE FRANCISCO

Art and Design1st E.S.O.

RAMON DE FRANCISCO

INDEX

ELEMENTS OF VISUAL LANGUAGE

SPACE & VOLUME

FORMS & SHAPES

COLOUR. U. 5

TEXTURE. U. 6

INTRODUCTION. U. 7

LIGHT & VOLUME. U. 8

SYSTEMS OF REPRESENTATION. U. 9

DOT, LINE & SURFACE. U. 3

GEOMETRIC SHAPES. U. 4

COMMUNICATION AND ITS PURPOSES. U. 1

VISUAL COMMUNICATION & VISUAL PERCEPTION. U. 2

VISUAL COMMUNICATION & VISUAL PERCEPTION.

Visual communication is:A process aimed at intentional transmission of a message through images.

The message is made up of IMAGES

We must know the VISUAL CODE otherwise there will be no communication.

What’s the meaning of this image?

IMAGES can be

REPRESENTATIVE: When it represents a true reflection of reality. The image and the reality are very similar.

ABSTRACT: When it doesn’t represent a form from reality.

SYMBOLIC: When it represents a concept or idea.

The ICONICITY of an image meanshow similar the image is to the object it represents.

REPRESENTATIVE imagesThe higher level of iconicity

Chema Madoz

Antonio López

RAMON DE FRANCISCO

ABSTRACT imagesThe lower level of iconicity

Jackson Pollock

Kandinsky

SYMBOLIC images

What is Visual Perception?It is the brain interpreting visual stimuli.

It is a process that involves

THE BRAIN THE OPTIC NERVES THE EYES

As every process it has its rules so if you know them you will find very easy to mislead both your eyes and your brain.

That is what we call OPTICAL ILLUSIONS.

While looking at he centre move forward and backwards

Find the hidden image

Which is the bigger car?

Is this figure possible?

Which one is bigger?

Can you see anything strange in this cowboy print?

How many faces can you find?

Find the hidden figure

Other examples

Can you find the black point?