RAMON DE FRANCISCO

Art and Design1st E.S.O.

RAMON DE FRANCISCO

INDEX

ELEMENTS OF VISUAL LANGUAGE

SPACE & VOLUME

FORMS & SHAPES

COLOUR. U. 5

TEXTURE. U. 6

INTRODUCTION. U. 7

LIGHT & VOLUME. U. 8

SYSTEMS OF REPRESENTATION. U. 9

DOT, LINE & SURFACE. U. 3

GEOMETRIC SHAPES. U. 4

COMMUNICATION AND ITS PURPOSES. U. 1

IMAGES & VISUAL COMMUNICATION. U. 2

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COMUNICATION AND ITS PURPOSES U.1

What is communication?A process aimed at intentional transmission of a message.In order to do this people use LANGUAGE.

Language can be:

ORAL: We use spoken words.

WRITTEN: We use writing.

VISUAL: We use images.

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When communicating we do it with an intention, a PURPOSE

PURPOSES ofvisual languages

To INFORM: Images are used to convey faithfully the reality.

To ADVERTISE: Images are used to tell people about a product, brand, service, etc.

To EXPRESS: Images are used to communicate feelings, emotions, beauty, moods and personal beliefs, etc.

To ENTERTAIN: Images are used to interest and amuse somebody in order to please them.

To INFORM

To ADVERTISE

To EXPRESS

Gustav Klimt

Goya

Mark Rothko

Friedrich

Picasso

To ENTERTAIN

Guess what the purpose of every image is…

RAMON DE FRANCISCOGiacometti

National Geographic

Richard Avedon