Deepak Visual Communication

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VISUAL VISUAL

COMMUNICATIONCOMMUNICATION

DEEPAK L.D. - VII



VISUAL VISUAL


Question-1




Communication is the process of sharing information. In a simplistic form information is

sent from a sender or encoder to a receiver or decoder.

In a more complex form feedback links a sender to a receiver. This requires a symbolic

activity, sometimes via a language.

Communication development is the development of processes enabling one to understand

what others say (or sign or write) and speak (or sign or write, translate sounds and symbols

into meaning, and learn the syntax of the language.

Communication is based on the idea of respect, promises, and the want for social

improvement.

History of communication theory

In the history of philosophy, Aristotle first addressed the problem of communication and

attempted to work out a theory of it in The Rhetoric. He was primarily focused on the art

of persuasion.

Humanistic and rhetorical viewpoints and theories dominated the discipline prior to thetwentieth century, when more scientific methodologies and insights from psychology,

sociology, linguistics and advertising began to influence communication thought and

practice.



COGNITION COGNITION The term "cognition" refers to all processes by which the sensory input is transformed, reduced,

elaborated, stored, recovered, and used. It is concerned with these processes even when they operate

in the absence of relevant stimulation, as in images and hallucinations... Given such a sweeping

definition, it is apparent that cognition is involved in everything a human being might possibly do; thatevery psychological phenomenon is a cognitive phenomenon. But although cognitive psychology is

concerned with all human activity rather than some fraction of it, the concern is from a particular point

of view. Other viewpoints are equally legitimate and necessary. Dynamic psychology, which begins with

motives rather than with sensory input, is a case in point. Instead of asking how a man's actions and

experiences result from what he saw, remembered, or believed, the dynamic psychologist asks how

they follow from the subject's goals, needs, or instincts

PERCEPTIONPERCEPTION

General perception Psychophysics Attention and Filter theories (the ability to focus

mental effort on specific stimuli whilst excluding other stimuli from consideration)

Pattern recognition (the ability to correctly interpret ambiguous sensory information)

Object recognition Time sensation (awareness and estimation of the passage of time)



Visual Visual communicationcommunication - the communication of ideas through the visual display of

information. Primarily associated with two dimensional images, it includes: art, signs, photography,

typography, drawing fundamentals, colour and electronic resources. Recent research in the field

has focused on web design and graphically oriented usability. It is part of what a graphic designer does to communicate visually with the audience.

The primary tool by which man has visualised ideas is through the usage of writing and, by

extension, type: Writing/type is the visual manifestation of the spoken word. And words are what we

communicate with. Thus it is no overstatement when we say that type is the essence of visual

communication and by extension of visual communication design. Type, where it is present, is simply the

single most important element that you put on a page, since it inherently carries the essence of

communication and communication is what our subject of study as graphic/multimedia designers is all

about. Thus, the history of visual communication, i.e. the history of the visualisation of the spoken word,will largely follow the development of typographic systems, with a special focus on the Latin typographic

system, given that this is the one that we are operating under. Although the primary focus will be on

typographic elements and methodologies, the course will, of course, also cover pictorial aspects of visual

communication, such as illustration, illumination, photography, shapes, colour etc as and where they

pertain to the essence of the subject



Visual communication as the name suggests is communication through

visual aid and is described as the conveyance of ideas and information in

forms that can be read or looked upon. Visual communication solely

relies on vision, and is primarily presented or expressed with two

dimensional images, it includes: SIGNS, TYPOGRAPHY, DRAWING,

GRAPHIC DESIGN, ILLUSTRATION, COLOUR AND ELECTRONIC

RESOURCES. It also explores the idea that a visual message

accompanying text has a greater power to inform, educate, or persuade a

person or audience

The term 'visual presentation' is used to refer to the actual presentation of information through a visible medium such as textor images. Recent research in the field has focused on web design and graphically-oriented usability. Graphic designers also use

methods of visual communication in their professional practice. Visual communication on the World Wide Web is perhaps the

most important form of communication that takes place while users are surfing the Internet. When experiencing the web, one

uses the eyes as the primary sense, and therefore the visual presentation of a website is very important for users to understand

the message or of the communication taking place



VISUAL COMMUNICATIONVISUAL COMMUNICATION

The last type of communication out of the four types of communication, is the visual communication. Visual

communication is visual display of information, like, topography, photography, signs, symbols and designs. Television

and video clips are the electronic form of visual communication.

These are the four types of communication. The different types of communication media are increasing day by day toensure clarity and eliminate the ambiguity in communication.

VERBAL COMMUNICATION

Verbal communication includes sounds, words, language and speaking. Language is said to have originated

from sounds and gestures. There are many languages spoken in the world. The bases of languageformation are: gender, class, profession, geographical area, age group and other social elements. Speaking

is an effective way of communicating and is again classified into two types viz. interpersonal

communication and public speaking.

NONNON--VERBAL COMMUNICATIONVERBAL COMMUNICATION

Non-verbal communication involves physical ways of communication, like, tone of the voice, touch, smell and body

motion.Creative and aesthetic non-verbal communication includes singing, music, dancing and sculpturing. Symbols and

sign language are also included in non-verbal communication. Body language is a non-verbal way of communication.

Body posture and physical contact convey a lot of information. Body posture matters a lot when you are communicating

verbally to someone. Folded arms and crossed legs are some of the signals conveyed by a body posture. Physical contact,

like, shaking hands, pushing, patting and touching expresses the feeling of intimacy. Facial expressions, gestures and eye

contact are all different ways of communication. Reading facial expressions can help you know a person better



WRITTEN COMMUNICATIONWRITTEN COMMUNICATION

Written communication is writing the words which you want to communicate. Good written communication is

essential for business purposes. Written communication is practiced in many different languages. E-mails, reports,

articles and memos are some of the ways of using written communication in business. The written communication canbe edited and amended many times before it is communicated to the second party to whom the communication is

intended. This is one of the main advantages of using writing as the major means of communication in business

activity. Written communication is used not only in business but also for informal communication purposes. Mobile

SMS is an example of informal written communication.

LANGUAGELANGUAGEA system of arbitrary signal, such as voice sound, such as intonations or pitch, gestures or written symbols whichcommunicate thoughts of feelings. Animals do not have a written form of a language to communicate with each

other. Animal communication can be considered as a separated language. Human spoken and written languages can

be described as a system of symbols (sometimes known as lexemes) and the grammars (rules) by which the symbols

are manipulated. More than 1000 languages Humans and computer programmes have also constructed other

languages, including constructed languages such as Esperanto, Idol, Interlingua, Klingon, programming languages

and various mathematical formalisms.

MASS MEDIAThe media specifically conceived and designed to reach a very large audience (typically at least as large as the whole

population of a nation state)

It was coined in the 1920s with the advent of nationwide radio network and mass-circulation newspapers and

magazines.



TELECOMMUNICATIONTELECOMMUNICATION

The transmission of signals over a distance for the purpose of communication.

Today this process almost always involves the sending of electromagnetic waves by electronic

transmitters but in earlier years it may have involved the use of soke signals, drums or semaphores.

Today , telecommunication is widespread and devices that assist the process such as the television, radio

and telephone are common.

There is also a vast array of networks that connect these devices, including networks, public telephone

networks, radio networks and television networks.

COMPUTER COMMUNICATIONCOMPUTER COMMUNICATION

Computer communication across the internet, such as e-mail and instant messaging, is just one of many

examples of telecommunication.

METACOMMUNICATION

The process of communicating about communication E.g.. To discuss a past conversation and o determinethe meaning behind certain words, phrases

Metacommunication can be used as a tool for sense making, better understanding events, people,

relationships etc..



ANIMAL COMMUNICATIONANIMAL COMMUNICATIONAny behavior on the part of one animal that has an effect on the current of future behavior of another

animal. Humans are able to communicate with animals especially dolphins and other animals used incircuses however these animals have to learn a special means of communication.

NONVERBAL COMMUNICATIONNONVERBAL COMMUNICATION

This is usually understood as the process of sending and receiving wordless messages.

Eg. Through gesture: body language or posture, facial expression and eye gaze Through object

communication: clothing, hairstyles Through architecture: symbols Through info graphics: prosodic

features of speech such a intonation and stress Through paralinguistic features of speech: voice quality,emotion and speaking style Mass Communication Mass communication is the term used to describe the

academic study of various means by which individuals and entities relay information to large segments of

the population all at once through mass media.

DEVELOPMENT COMMUNICATIONDEVELOPMENT COMMUNICATION

A spectrum of communication processes, strategies and principles within the field of international

development , aimed at improving the conditions and quality of life of people struggling with under

development and marginalization.

Development communication is characterized by conceptual flexibility and diversity in the application of

communication techniques used to address the problems of development.



INTERPERSONAL COMMUNICATIONINTERPERSONAL COMMUNICATION

Interpersonal communication is the process of sending and receiving information or communication

with another person.

This process happens in an evironment using different kinds of communication media.

This communication could be verbal or nonverbal.

ORGANIZATIONALCOMMUNICATION

Organizational Communication is the study of the following: How people communicate within anorganizational context, or The influence of, or interaction with organizational structures in

communicating/organizing



DE NOTATION DE NOTATION

CONNOTATIONCONNOTATION

MYTHMYTH

Question-2



DENOTATIONDENOTATION

In the above picture we see yam raj on his bull, using

all his strength to take away the life of a person wholook fearless and challenging as well..


Here the picture signifies the strength of fevicol

which is so strong as an adhesive that even yam raj is

not able to take away the life from the body, even

though he is trying his level best to take it away, the

reason behind this is that the guy is wearing a t-shirt

of fevicol.

MYTHMYTH

its being a great belief that no one can escape from

death and Yamraj is the carrier of soul but this mythis being falsified by the adhesivety of fevicol- its

bonding with the matter. Thats why its mentioned



DENOTATIONDENOTATION

In the pick we see a broken part of theshowpiece lying beside the other. While

the punch line says' the one possiblealternative is an apology


The story behind this is that if by mistake we

break a something really beautiful andelegant showpiece ,which doesnt belongto us ,there are only 2 ways to mend thesituation .1.to stick it with fevicol and getaway with it or to go up to the concerned

person and apologize for the same.

MYTHMYTHAs soon the precious things break down the

emotion hurts and people got to pay backor apologies but in fevicol can help you in

this juncture & no one gat get rid fromfeeling sorry.



DENOTATION:DENOTATION:-- A bus which is longer than the any conventional bus has a hoarding of fevicol.


We can see a bus is not single

compartment but might be

double compartment that

requires a heavy engineering

and technology to make it

feasible and hard to attain

but FEVICOL can make it

possible

MYTHMYTH:- In general any advertisement of product requires medium of justification . In terms of fevicol

the placement of hoarding can act as a great satire



DENOTATION:DENOTATION:-- In the pick we see a boy having a sound sleep on a magazine.

CONNOTATION:CONNOTATION:-- His body language depicts as if he has done a very laborious work ,and

since all his work is over ,he is very relaxed and reckless.

MYTH:MYTH:-- In the magazine the fevicol ad says kaam hogaya depicting the fact that once

youve used fevicol you dont need to worry about anything, the rest it does it all.000



DENOTATIONDENOTATION:- Here we see the option of paste have been

substituted by fevicol.

CONNOTATION:CONNOTATION:-- TThere fevicol stands for paste and for any user

while come-a-acrossing the term fevicol provides the under

stability of paste.

MYTH:MYTH:-- From beginning we have seen certain name has been

regarded as verb due to its facility provided like ZEROX,

GOOGLING etc. Same case happens here and visual cognition

plays A vital role



DENOTATION:DENOTATION:-- AA pair of u shaped magnet is attached with

their similar pole above fevicol logo.

CONNOTATIONCONNOTATION:- The fact is that opposite poles attract while the

like poles repel But the wonder of fevicol can do any possible

wonder. It can even Fix north to north and south to south pole.

MYTH:MYTH:-- As far scientist and science believer is concerned . Its really

hard for them to get enchanted with visual aspect of life but this

kind of advertisement can torment them ti think about fevicol.



CONNOTATION:CONNOTATION:--

The reason behind this is they are both stuck tothe container of fevicol, showing its strength that

even The one standing against gravity lies hanging

there

DENOTATION:DENOTATION:--

Here we see two figures, one standing upright

while The other standing against gravity.

MYTH:MYTH:-- The bond formed by fevicol can challenge

the natures law



DENOTATIONDENOTATION::--The devil sitting with an axe in his

hand, but His fingers are crossed.

CONNOTATIONCONNOTATION::-- This denotes that in today's world

every broken thing is mended with help of fevicol,therefore his fear lies in the fact that if he cuts

away the life of any person that too Could be

mended with the help of fevicol.

MYTHMYTH::-- acceptance of fevicol will lead to harmony

by converting if devil to cross his fingers for ever..



DENOTATION:DENOTATION:-- a tree with fevicol

hoarding is found to be green

where rest are wilted or dried.

CONNOTATION:CONNOTATION:-- fevicol provides

such a bonding that even he can

protect a tree from getting dried in

dry season.

MYTH:MYTH:-- nature is non-biased

hence its care will be same for

living things but the care will be

sustained for more time viabonding of that thing with fevicol

the example becomes this tree



DENOTATAION:- A prisoner is stuck in cell by keeping his hand

on head & repenting.

CONNOTATION:- Its like his is sentenced for life imprisonment

and now there is no hope of escapism.

MYTH:- once the thing is bonded or attached by fevicol

provides the feeling of life imprisonment.















Thank you..

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Deepak Visual Communication