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Visual Communication Overview
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Kuliah 3 Proses KomunikasiOleh Coky Fauzi Alfi
cokyfauzialfi.wordpress.com
Visual Communication
Topics
• Define: Visual Communication• History of Visual Communication• Visual Communication Nodes• Visual Communication Model• Advantages and Disadvantages
"The more you see, the more you know.“― Aldous Huxley
Define: Visual Communication
Visual communication is the communication of ideas through the visual display of information.
Primarily associated with two dimensional images, it includes: art, signs, photography, typography, drawing fundamentals, color and electronic resources.
Recent research in the field has focused on web design and graphically oriented usability.
History of Visual Communication
Rocks and Caves
Cave Paintings
Petroglyphs
Geoglyphs
Ideograms
Chinese
Sumerians
Ancient Egyptians
The Alphabet
The Phoenician
The Greeks
The Romans
The Art of the Book
Celtic Manuscripts
Ottonian manuscripts
Carolingian manuscripts
Romanesque manuscripts
Gothic manuscripts
The Printing Press
Movable type
Incunabula
The Master of Type
Renaisance Painting: Sandro Boticelli (1445 - 1510)
Leonardo da Vinci: engineering sketch
The Renaisance Book
Cyclopedia
The Mercator Atlas
Breaking the Grid
Lithographic stones
Photography
Posters
The Avantgarde
Constructivism
Futurism
Dadaism
Bauhaus
Destijl
The Modernists
Art Deco
Information Graphics
Swiss Style
The Computer
Deconstructivist
Web Design
Processing
Data visualisation
3D
User interface design
Visual Communication Nodes
VisualCommunication
Visual intelligence/ Cognition/ Perception
Visual literacy
Graphic design/Aesthetics
Visualization/Creativity
Visual culture/Visual rhetoric/Visual semiotics
Professional performance: Photography/Film/Video/Internet/
Mass media/Advertising/PR
Visual Communication Model
Film/TV/Images
Generated
Film/TV/Images
ReceivedDecoder
Decoder
Encoder
Encoder
Noise
Meaning
Meaning
Common Interest
Common Interest
Behavioral ChangesAnd Beyond the Message
Behavioral Changes
M1 M2
Advantages and Disadvantages
Advantages
• Transcends language barriers• Attention getting• Ability to pick up information while in a
passive state of listening• It seems to be trustable
Disadvantages
• Imprecise & difficult to convey complex ideas• Except for pictures/symbols, it can only
communicate for limited distances, and only in the present moment
• Often cannot transmit factual information • Is open to multiple interpretations -- easy to
misread • Can possibly distract from the original intent of
the message
What Makes Good Visual Communication?
• Clear• Readable• Says only one thing• Stays on the subject• Important• Interesting• Simple• Accurate
What’s Your Message?
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