Augmented reality and GamificationLong-anticipated trends coming of age

rising as a challenge for experience designers

Foteini Valeonti, PhD UCL

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AUGMENTED REALITY

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What is augmented reality?Real-time augmentation of the physical environment

with virtual elements in semantic context

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IBM’s Seer app for Wimbledon

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Pattern-based augmented reality

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Pattern-based augmented reality

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Pattern-based augmented reality

IBM’s Seer app for Wimbledon

Location-based augmented reality

Augmented reality; a gimmick or the future?

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Human InformationPC, Mobile

Augmented Reality

AR named a disruptive technology Gartner Research, Forrester Research, Juniper Research

Revenue projection $1.5bn by 2015Juniper Research

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Augmented reality is the future

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Is augmented reality also the present?

Wordlens app

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Word Lens for iPhone by Quest Visual

GAMIFICATION

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Game mechanicsA construct of rules intended to produce an enjoyable game

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Game mechanicsProgress

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Game mechanicsBadges

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Game mechanicsStatus

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GamificationThe use of game mechanics to enhance

non-game applications

Game mechanicsProgress

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Game mechanicsBadges

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Game mechanicsStatus

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Taking games seriouslyWoW: 40% women, Average age 35 years

Taking games seriouslyZynga is valued at $7 billion

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AUGMENTED REALITY

GAMIFICATION

CROWD SOURCINGBODY TRACKING U.I.

VOICE CONTROL

TOUCH U.I.

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TIME TO REALISE THE IMPORTANCE LIES IN THE COMPOSITION, IN THE JIGSAW PUZZLE

My jigsaw puzzle: USEUM.org

USEUM takes advantage of new media to bridge the gap between art lovers and art doers.

USEUM

In a field ruled by middlemen and IP restrictions

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EXPERIENCE DESIGN IN 4 YEARS

Less text, more augmented reality, more Siri and

more than 2 PG courses in London on new media.

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THANK YOU!

useum.org @nosuic