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IT for Tourism Services, UniBg 2019-2020
Design: Usability, Gamification, Augmented & Virtual Reality
Design: Usability, Games. Lecture 08
image credit to UX Planet
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Today
Lecture 08
Design: Usability, Gamification, Augmented & Virtual Reality
page 2
Lecture 09
Quality, Standards, Models & Meta-Models. The 7Loci
Lecture 11
Web Presence Quality Reporting
Lecture 12
Big-Bang Disruptions and Tourism
Lecture 13
Your reports’ presentation: 1st group
Lecture 14
Your reports’ presentation: 2nd group
Lecture 15
Your reports’ presentation: 3rd group
Lecture 10
Web Presence. A 7Loci Evaluation Model
Design: Usability, Games. Lecture 08
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
What Are We Talking About Today?
Design: Usability, Games. Lecture 08
1. Design In Practice 2. Usability 3. Graphic Design 4. Gamification 5. Storytelling 6. Augmented Reality 7. Virtual Reality
page 3
image credit to UX Planet
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
What Is Design?
page 4 Design: Usability, Games. Lecture 08
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Design In Practice
Design: Usability, Games. Lecture 08
Suppose you are part of a DMO (Destination Management Organization) or at least work for a DMO, as hopefully you will.
When you build your destination’s website – or app, or any digital communication product – you may run the risk of producing something that appeals to you, but was in fact not really designed.
You may run the risk of producing something that was not really meant to perform its task, but only to appeal, like – as Don Norman’s example goes – Starck’s Alessi juicer.
page 5
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Usability?
According to Wikipedia, usability is “the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.”
Design: Usability, Games. Lecture 08 page 6
image credit to iwos.com
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Usability!
Web usability can be technically and informatically measured. In a nutshell, however, your design problem about usability deals with situations where your website’s visitors
Design: Usability, Games. Lecture 08 page 7
can not find what they are looking for
feel uncertain: “what should I do?”
stop and get lost feel like losing control feel exploited
image credit to Just Thoughts
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Not Only Web Usability
Usability does not refer to web interfaces only, of course. Don Norman provides an interesting case of lacking usability, a problem that are people to solve.
Design: Usability, Games. Lecture 08 page 8
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Navigation
According to Wikipedia, web navigation refers to “the process of navigating a network of information resources in the World Wide Web, which is organized as a hypertext or hypermedia. The user interface that is used to do so is called a web browser.
A central theme in web design is the development of a web navigation interface that maximizes usability.”
Design: Usability, Games. Lecture 08 page 9
The first condition to be checked while evaluating the quality of any web navigation is whether a menu is always available in each and every page of the website, and always in the same position. Other conditions may also – or rather should – be considered. image credit to Dreamstime
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Mobile Menu Usability
Navigation usability is particularly crucial in smartphones.
Design: Usability, Games. Lecture 08 page 10
For instance, the menu must be openable, and always reachable when scrolling down. (In this example the logo scrolls, too.)
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Breadcrumbs
If you remember a previous slide in this presentation, you know that a situation to be avoided is making your web visitor feel lost while visiting your website. A widely used solution are breadcrumbs. The term comes from the trail of breadcrumbs left by Hansel and Gretel in the popular fairytale.
page 11 Design: Usability, Games. Lecture 08
image credit to SEO Werkz
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Kiwi Breadcrumbs
Another navigation tool is the mouse-activated image name.
page 12 Design: Usability, Games. Lecture 08
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Information Architecture
Let’s take it more broadly. To make sure that they are usable, the information to be provided and its interface for the users should be properly designed.
Design: Usability, Games. Lecture 08 page 13
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Graphic Design
Design: Usability, Games. Lecture 08
The perception users have of a website depends very much on the look-and-feel of its template.
page 14
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Logos
Design: Usability, Games. Lecture 08
The destination’s and the website logo may be very relevant to its brand. And a logo must be graphic! Shapes, not fonts...
page 15
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Gamification
If you make people play, they’re going to have fun – and are more likely to remember you in the future.
Design: Usability, Games. Lecture 08 page 16
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
App Gamification
An app made in Oporto advises according to the user’s feeling.
Design: Usability, Games. Lecture 08 page 17
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Storytelling
If you tell a story, you’re more likely to be listened by your audience, and you can well put into your story some recommendations to buy – or at least to visit.
Design: Usability, Games. Lecture 08 page 18
Bartolomeo
Colleoni
Bergamo,
Colleoni Chapel
Malpaga,
Colleoni Castle
The story of Bartolomeo Colleoni can be told to introduce some POIs in Bergamo, and the town’s history.
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Augmented Reality
Design: Usability, Games. Lecture 08 page 19
Augmented Reality (AR) is an interactive experience of a real-world environment where real objects – usually seen through a smartphone’s or a tablet’s camera – are “augmented” by computer-generated perceptual information. Its primary value is that it brings components of the digital world into a person’s perception of the real world, and does so through the integration of immersive sensations.
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Augmented Reality As Gamification
TripWolf provides augmented reality, itself a sort of gamification. So do others.
Design: Usability, Games. Lecture 08 page 20
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Nokia Augmented Reality In Bergamo
Design: Usability, Games. Lecture 08 page 21
Augmented reality can be used to provide heritage interpretation. The example shows its association with geographic positioning.
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Augmented Reality & Wi-Fi
Design: Usability, Games. Lecture 08 page 22
Note that this function in performed online only. In Piazza Vecchia the Bergamo Wi-Fi service is provided.
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Virtual Reality
To quote Wikipedia once again, “Virtual reality (VR) typically refers to computer technologies that use software to generate realistic images, sounds and other sensations that replicate a real environment (or create an imaginary setting), and simulate a user's physical presence in this environment, by enabling the user to interact with this space and any objects depicted therein using specialized display screens or projectors and other devices.”
page 23 Design: Usability, Games. Lecture 08
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Virtual Reality, and Reality
page 24 Design: Usability, Games. Lecture 08
image credit to Business in Vancouver
image credit to Karlskirche VR -Wien
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Virtual Reality For Tourism
page 25 Design: Usability, Games. Lecture 08
The Lord of the Rings, and the New Zealand Fiordland
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Today’s Key Points
page 26 Design: Usability, Games. Lecture 08
1. Design Is How Things Work 2. Never Ask Yourself If You Like Your Products 3. Never Make Your Tourists Uncomfortable 4. Information Can/Must Be Designed 5. Tell A Story, But Please Check If It Is True 6. Augmented Reality Adds To Reality 7. Virtual Is Not So Virtual, After All
IT for Tourism Services, UniBg 2019-2020 IT for Tourism Services, UniBg 2019-2020
Thanks For Your Attention
page 27 Design: Usability, Games. Lecture 08
Picture from the 2017 Workshop